Zoominfo

OCTOBER 5, 2021

It’s the day of a new product launch. Launching a new product stirs excitement for any company, regardless of size. GTM strategies help specifically with expanding a brand’s new product or services. A GTM strategy outlines the necessary steps for putting a product, service, or solution on the map.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Martech

OCTOBER 30, 2023

Despite what some martech vendors might promise, there are no shortcuts or magic buttons for crafting tailored customer experiences. This could include things like: Product recommendations based on purchase history. Define benchmarks like engagement, conversions and lifetime value to measure ROI. But wait, there’s more!

Personalization 120

Personalization Practices Allocation Enterprise Management 120

The Lead Agency

FEBRUARY 8, 2023

B2B buyers across industries are looking for ease of access to product information and validation from peer reviews. B2B buyers are seeking information autonomously and are comprehensively researching products before making a final decision. Buyers are unlikely to respond to cold outreach.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

KoMarketing Associates

NOVEMBER 19, 2013

Given that less than 2% of online visitors (according to Optify’s B2B Marketing Benchmark Report ) convert to customers, retargeting can become a complementary tool for bringing back potential lead opportunities that did not “convert” in a first visit. A word of warning: Many vendors share the same or similar inventory.

Work Management 120

Work Management Marketing Management Adwords B2B 120

Seismic

DECEMBER 20, 2021

Throughout the year, we’ve shared stories about new products, company news, industry thought leadership and more. There were products, interviews, and award recognition, Social selling, AI, and a new acquisition. Sellers want to be more productive, but not at the expense of delighting buyers. The Last Blog Before New Year’s.

CPO 52

CPO Thought Leadership Sales Cycle Training 52

chiefmartech

SEPTEMBER 5, 2021

Varos — competitive performance benchmarking. Zensors — “Google Analytics for the physical world” Storylane — deliver personalized product demos for prospects. Hotswap — facilitate switching vendors ( including martech platforms ). Alchemy — no-code platform to create unique/differentiated e-commerce experiences.

Paid Search Agency 71

Paid Search Agency Marketing Management Companies Startups 71

KoMarketing Associates

FEBRUARY 3, 2014

Google Shopping results also send searchers directly to product listings, arguably making the path to conversion easier. Product Listing Ads (PLAs) and Shopping Campaigns. In the “Product groups” tab, you can subdivide your inventory into customized product groups using any product attributes (e.g.,

Marketing Management 120

Marketing Management Vendors Google Adwords 120

KoMarketing Associates

DECEMBER 8, 2015

Based what we’ve seen, experienced, and reported on, here are insights from over 50 surveys and benchmark reports, organized by overarching theme, we recommend for review, in preparation for developing B2B marketing budgets and program goals for the new year and beyond. Demand Generation. source ). >. Content Marketing. Customer Experience.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Capstone Insights

OCTOBER 4, 2017

However, it isn’t the marketing automation platform for one organization; it’s the actual marketing automation vendors and their ability to aggregate data, actions and responses across all of their customer instances that have a tremendous amount of untapped (and semi-creepy) potential of insight. That really intrigues me. What am I missing?

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Work Management Marketing Management 49

Directive Agency

FEBRUARY 28, 2022

A hyper-important part of any go-to-market plan is making sure you understand who your product is for and how best to reach them in the SaaS space. A hyper-important part of any go-to-market plan is making sure you understand who your product is for. A great exercise here is focusing on your differentiators. Building Reviews.

Paid Content 52

Paid Content Planning Ideal Customer Profiles Marketing Plans 52

Capstone Insights

OCTOBER 4, 2017

However, it isn’t the marketing automation platform for one organization; it’s the actual marketing automation vendors and their ability to aggregate data, actions and responses across all of their customer instances that have a tremendous amount of untapped (and semi-creepy) potential of insight. That really intrigues me. What am I missing?

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Work Management Marketing Management 40

The ROI Guy

JULY 9, 2018

The survey emphasizes several other troubling buyer perceptions: Less than a quarter ( 23% ) of buyers selected vendor salespeople as a top three resource to solve business problems. And the key to success is NOT to push products (ideally never!) Most buyers ( 58% ) saw little difference among sellers, and 10.4%

Business 53

Business Peer-to-peer Differentiation Case Studies 53

Oktopost

FEBRUARY 24, 2022

If you primarily sell to businesses in your local area, for example, engaging with nearby companies on social media will ensure that your brand is what comes to mind the next time they need your product or service. Unsurprisingly, selling products and services on LinkedIn starts with the quality of your profile itself.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Branding Brand Identity 171

Valasys

MARCH 5, 2019

Other reasons are: The software company pipeline has a long buying cycle that requires an extended time to propose, close, and fulfill new sales Their focus shifts from lead generation to supervision of new product development or implementation of services The interest to build a second lead generation channel wanes as the effort increases.

Enterprise Management 49

Enterprise Management Work Management Marketing Management Budget Programs 49

AdSquare Audiences in Motion

MAY 29, 2018

Big agriculture streamlined production and distribution, delivering food to families thousands of miles away?—?but Given the abundance of data out there from both 1st party and 3rd party vendors, it is becoming extremely difficult to differentiate between accurate and inaccurate data providers. UK, US, Germany, France and Italy.

Mobile Advertising 40

Mobile Advertising Advertising Agencies Transparency Ethics 40

The ROI Guy

DECEMBER 16, 2014

Fail to provide that guidance and the purchase decision likely stalls (where 58% of the deals end up according to Sales Benchmark Index) or the decision goes to your competitor who does a better job at facilitating the buying decision. Here, a healthy ROI and quick payback make a difference. Why You?'

Conversion 40

Conversion Buyer's Journey Advertising Benchmark Differentiation 40

Strategic-IC

MAY 14, 2019

You need to be able to capture and differentiate early research, early buying stage research where they [searchers] tend to be a certain type of person inside a decision making unit, who are trying to understand how do you solve a particular pain point or reach a business objective. They've already made their decisions around the vendors.

Lead Ranking 67

Lead Ranking Intent Relevance Lead Scoring 67

Convert

JANUARY 27, 2021

Despite your best intentions as a vendor, customers can still become frustrated, irritated, impatient, or worst of all, unhappy. Having meetings with your Dev/Engineering/Design teams is also crucial as you will have ‘front row seats’ to any product updates. Or they could run into issues all the time and stick around.

Paid Search Agency 52

Paid Search Agency Customer Satisfaction Urgency Marketing Pricing 52

Digital B2B Marketing

OCTOBER 29, 2013

When you see a sales pitch full of statistics, how do you differentiate the real story from the spin? I was in a recent meeting where a sales person claimed 46% of B2B buyers have purchased a product because of a video they watched. Turn Stats Upside Down. Before you react, turn the same metric upside down.

Statistics 100

Statistics Banner Ads Stats Sample 100

Allocadia

JUNE 17, 2019

In our industry-wide benchmark study , the data clearly shows that organizations expecting budget and revenue increases have a much stronger approach to their overall marketing technology stack and tech strategy. These are also the first vendors you would call if you had to start your stack from scratch. Think beyond just marketing.

Marketing Automation Services 55

Marketing Automation Services Marketing Management Budget Programs Salesforce.com 55

The ROI Guy

FEBRUARY 20, 2019

He immediately launches into a somewhat dry, static PowerPoint presentation detailing his company’s history, touting impressive customer logos, and addressing the features and functions of his product. Getting a salesperson ramped up and knowledgeable about your product or service is expensive and often ineffective.

Training 40

Training Case Studies Validation B2B Sales 40

The ROI Guy

SEPTEMBER 22, 2014

Many times, when organizations try to articulate the differentiating value of their solutions, they start with a “solutions first approach”, communicating each feature they perceive as a differentiator and the value these features might deliver. Engage too late and price may be the only differentiator there is.

Lead Scoring 40

Lead Scoring Lead Ranking Forrester Peer-to-peer 40

SnapApp

MAY 12, 2015

In B2B marketing , assessments can take many different forms–from personality tests like the above to industry-specific readiness assessments, solution configurators, or product pickers. could work as a mid-funnel offer, and “Which product is right for you?” Product Match/Readiness Assessment. Content loading.

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

Allocadia

APRIL 15, 2019

In our industry-wide benchmark study , the data clearly shows that organizations expecting budget and revenue increases have a much stronger approach to their overall marketing technology stack and tech strategy. These are also the first vendors you would call if you had to start your stack from scratch. Think beyond just marketing.

Marketing Automation Services 40

Marketing Automation Services Marketing Management Budget Programs Salesforce.com 40

The ROI Guy

MARCH 20, 2013

However, savvy vendors are now leveraging financial justification much earlier, to engage more proactively, provocatively and with compelling insight earlier, especially helping the Prospect uncover hidden opportunities and quantify the “cost of doing nothing”. And in this “Do More with Less” economy, there are many priorities to address.

ROI 40

ROI Process Peer-to-peer Best Practices 40

The ROI Guy

MARCH 9, 2011

Based on the lifecycle of your particular B2B company and product lines, you may find yourself in one of three distinctive categories that SiriusDecisions created to help define how to best market and sell your solutions. Vendors in established categories struggle to differentiate their solutions and compete beyond price.

Work Management 40

Work Management Marketing Management Demand Comparison 40

The ROI Guy

APRIL 15, 2014

Yes, Forrester recently published at their annual Sales Enablement Summit that 74% of deals go to the sales rep who can help decision makers set the buying agenda, while only 26% of the deals went to the vendor who wins the competitive bake-off. And this has DECLINED from the past few years, down from 12%.

Storytelling 40

Storytelling Enterprise Management Peer-to-peer Work Management 40

Ambal's Amusings

AUGUST 27, 2010

The business decision maker may be trying to solve the problem how to have global product development teams get products to market faster. The main goal in this scenario is getting products to market faster. The focus of the business person is facilitating faster, more informed decisions in relation to product design.

Work Management 100

Work Management Marketing Management B2B Business 100

The ROI Guy

FEBRUARY 15, 2013

A recent article by Drew Zarges from Sales Benchmark Index opines, "Are ROI Calculators Dead?". According to IDC’s annual 2012 Buyer Experience Study published in November it was not Product Information, Peer/Customer References, Industry Trends, Competitive Comparisons and Case Studies, but by a large margin, Financial Justification / ROI.

ROI 40

ROI Peer-to-peer Marketing Proposals Case Studies 40

Marketing Insider Group

JUNE 30, 2020

As a business, you’re always looking for ways to sell your products or services. Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Social Media. Newsletters.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

The ROI Guy

FEBRUARY 2, 2011

This includes more CFO involvement in key decision making, including helping to set business strategy, deciding where to invest capital and even looking at product mix and go-to-market strategies. CFOs don’t want a dog and pony show, so the typical product PPT just won’t cut it – Product Selling to executives doesn’t work at all.

Work Management 40

Work Management Marketing Management Peer-to-peer Effectiveness 40

TrustRadius Marketing

SEPTEMBER 8, 2022

Vendors like Talkwalker may even offer advanced features like social media monitoring in their free or basic plans. Many vendors provide detailed pricing information. Vendors who only present custom pricing will usually not offer a free trial, and you will have to contact their sales team for a demo.

Enterprise Management 98

Enterprise Management Pricing Price Social Media 98

The ROI Guy

JANUARY 6, 2012

However, it is during this early phase that buyer’s indicate establishing strong provider preferences, with Forrester indicating that 65% of vendors who create the buying vision during these early phases of the journey getting the deal. For many solution providers, lack of engagement means a “failure to launch”.

Work Management 40

Work Management Marketing Management Gartner Forecasting 40

The ROI Guy

MARCH 30, 2011

And yet, so many B2B marketers launch into presenting the cool features and functions of their product, without taking the time to understand if the person on the other end of the conversation/call/letter believes they even have a problem that the product hopes to solve. • Commodity sales professionals are being disinter-mediated.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Practices 40

Ambal's Amusings

DECEMBER 17, 2009

B2B Lead Generation Benchmark Study 2009. She has helped to define, position and launch over 75 individual products and companies since she began consulting 20 years ago. Her clients who are technology vendors and venture firms leverage her strategic marketing and go-to-market expertise. MarketingSherpa.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

The ROI Guy

OCTOBER 5, 2010

The good news is that today's buyer wants to be engaged, with 9 out of 10 actively relying on vendor provided information on their way to making a purchase decision. Instead of being engaged, buyers are now inundated with more meaningless product information and offers than ever before, creating "marketing fatigue".

Paid Search Agency 40

Paid Search Agency Companies Buying Cycle Budget Programs 40

The ROI Guy

JANUARY 17, 2011

For sales teams, more advanced versions can be used to empower sales led workshops, helping to make sales more valuable again, and elevate perceptions from product sellers to valued consultants. These buyers need a reason to engage – and delivering personalized, proprietary and consultative benchmarks, insight and advice is essential.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40