Sprout Social

MARCH 7, 2024

Benefits of a competitive analysis report A competitive analysis report serves as a tool for competitor benchmarking. Rather than make assumptions, use your report to make data-driven calculations of how your business compares in terms of market share, customers, messaging and differentiation. Let’s dive into some more key benefits.

Analysis 91

Analysis Marketing AI Examples SWOT 91

Benchmark Email

NOVEMBER 3, 2021

With so much competition out there, providing a first-class experience is the only point of differentiation for brands. A clear eCommerce journey map helps you achieve this.

eCommerce 143

eCommerce Advertising Benchmark Class Differentiation 143

Top Rank Marketing

FEBRUARY 26, 2024

LinkedIn’s B2B Marketing Benchmark Report found that tech, compared to all other industries studied, is allocating a lopsided share of budget toward generating new business versus retaining existing customers When evaluating B2B tech marketing agencies, you’ll want to ensure you go with a firm that has experience in this specialized arena.

Advertising Agencies 97

Advertising Agencies Paid Search Agency Ad Agencies Allocation 97

DivvyHQ

OCTOBER 17, 2018

This is one of the clearest takeaways from the brand-new 2019 B2B Content Marketing Benchmarks, Budgets and Trends research, via Content Marketing Institute and MarketingProfs, which hit the web last week. Equipping your team with the right tools and tech is proving to be a major differentiator — and essential to climbing that maturity scale.

Advertising Benchmark 74

Advertising Benchmark B2B Marketing Automation Services Content 74

Tiecas

APRIL 5, 2024

Your content can’t be overly ‘salesy;’ instead, focus on educational and thought leadership content that will differentiate you from the competition. See How Manufacturers Can Use Content for Differentiation and Create a Competitive Edge.

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing & Strategy Marketing Strategy 92

Tomorrow People

JUNE 14, 2022

Step 1: Identify who to benchmark against. If you’re working for a new startup, the obvious picks for competitive benchmarking are the industry ‘winners’. If you’re already an established and mature firm, you can benchmark yourself against lower-ranked competitors instead. What differentiates their offering: How are they unique?

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156

The Lead Agency

NOVEMBER 14, 2023

Integrating these tools empowers businesses to grasp the perceptions that consumers hold about their competitors, aiding in strategic decision-making for brand differentiation.

Ad Building 118

Ad Building Business Work Management SWOT 118

Sprout Social

AUGUST 5, 2020

For social marketers, gaining these competitive insights has become an increasingly critical tool to help them differentiate their brand and strengthen their share of voice (SOV) in the conversation. . Benchmark your social performance. Owned content refers to content that brands publish from their own social profiles.

Analysis 140

Analysis Marketing & Strategy Advertising Benchmark Differentiation 140

Sprout Social

FEBRUARY 8, 2024

Competitor mapping involves using competitive benchmark data to help you make decisions about the business, and gain intelligence about your competitors’ strengths and weaknesses. For example, monitoring competitive benchmark data can help you set realistic goals and metrics.

SWOT 107

SWOT Comparison Peer-to-peer Analysis 107

Tomorrow People

NOVEMBER 28, 2017

Benchmark and evaluate. Your content marketing agency should be equipped to differentiate your business and act as your competitive advantage. If you dare to be different read: Dare to be different: The state of B2B content marketing differentiation in 2017. Immersion both ways. Expect a little bit of growing pains.

Advertising Agencies 233

Advertising Agencies Paid Search Agency Ad Agencies Work Management 233

Sprout Social

NOVEMBER 30, 2023

Checking out how much content they’ve developed in total could help you set expectations or benchmarks for your content. Use their approach as a guide—or try something entirely different to differentiate your brand. Total amount of content: If they have a blog, see how many posts have they published.

Planning 102

Planning Paid Search Agency Advertising Benchmark Analysis 102

ANNUITAS

AUGUST 4, 2020

We also need to differentiate these insights. We also dig into the differential motivators among stakeholders within the buying cohort. Who are the decision-makers, the coaches, the influencer, and how do these stakeholders differentially engage in the buying process? Many organizations believe they know their buyer well.

Planning 147

Planning Marketing Plans Demand Peer-to-peer 147

Sprout Social

NOVEMBER 21, 2023

By keeping an eye on your competitors’ activities, you can learn from their wins and losses, develop foolproof strategies, better position your products and differentiate your brand. Set benchmarks for future performance Monitoring the competition helps you set realistic goals for your business. Want to dive deeper?

SWOT 94

SWOT Budget Programs Eye-Tracking Advertising Benchmark 94

Top Rank Marketing

AUGUST 16, 2023

Prioritizing creativity and differentiation A space like B2B tech was crowded and competitive enough before introducing the aforementioned challenges. Right now, the need for differentiation is greater than ever, and top marketers are getting creative in thinking about how to set their brands apart.

B2B Marketing 92

B2B Marketing Paid Search Agency Terms and Conditions Advertising Agencies 92

Vision Edge Marketing

APRIL 13, 2021

Outstanding differentiation. If you’re not sure how you stack up against the competition, conduct a benchmark study to help you make realistic assumptions regarding your organization’s ability to gain market share and to set realistic targets. Consistent innovation. Data-derived insights , especially competitive intelligence.

Planning 215

Planning Marketing Management Allocation Paid Search Agency 215

Sprout Social

FEBRUARY 1, 2024

Conduct competitive benchmarking Conduct competitive benchmarking to get deep insights into industry best practices, audience resonance and strategic adjustments to differentiate your brand. Social listening was vital to identifying specific customer complaints and directly addressing them.

Social Media 107

Social Media Ideal Customer Profiles Media Customer Satisfaction 107

Vision Edge Marketing

SEPTEMBER 12, 2023

Ideally these strategies are customer-centric and encompass not only the direction of the organization but also the messaging and value propositions that differentiate it in the market. Invest the time to craft effective messages that convey the value and differentiation of your organization. Are you positioned for success ?

Planning 223

Planning SWOT Allocation Contingency Planning 223

Top Rank Marketing

FEBRUARY 12, 2024

Sprout Social ) Partnering with influencers for industry presentations LinkedIn’s B2B Marketing Benchmark report found that events top the list of planned marketing techniques for B2B leaders. Making it easy and incentivized for them to authentically advocate on social media is a smart play.

Tactics 112

Tactics B2B Marketing Advertising Agencies Paid Search Agency 112

GrowPowerful

JULY 5, 2023

Benchmarks Against Industry Performance: To measure your success effectively, you need to benchmark your performance against industry standards. Continuously tracking and analyzing these benchmarks will enable you to make informed decisions and stay ahead of the competition. Let's dive in!

Marketing Analytics Tools 52

Marketing Analytics Tools Word of Mouth Advertising Benchmark Customer Satisfaction 52

Marketing Insider Group

MARCH 18, 2021

Form a comprehensive plan, pledging to follow the tactics you outline and use benchmarks to adjust for success. Once you gain clarity around your company’s differentiating, attractive factors, lean into topics that are uniquely yours and become the go-to source for specific topics. What you need is a strategy that actually works.

Social Media 361

Social Media Work Management Webinar Metrics Social Marketing 361

Akoonu

MARCH 16, 2016

In a our newly released Industry Benchmark Report , we assess the results of this study. It includes a foreword by Robert Rose of the Content Marketing Institute on what the results mean for B2B marketers, as well as key takeaways for marketers on how they can elevate their content marketing to differentiate themselves in their industries.

Advertising Benchmark 45

Advertising Benchmark Marketing Report B2B Marketing Content Marketing 45

Vidyard

OCTOBER 28, 2022

Video Benchmarks for Creation and Publishing 1.1 Video Benchmarks for Content 2.1 Video Benchmarks for Length 2.4.1 Video Benchmarks for Content 2.1 Video Benchmarks for Length 2.4.1 Video Benchmarks for Engagement Rates 3.1.1 How to Use Video Benchmarks to Your Advantage 1. Contents 1. Just “No” 2.2

Ideal Customer Profiles 125

Ideal Customer Profiles Cold Calling Advertising Benchmark Budget Programs 125

Salesforce Marketing Cloud

JANUARY 11, 2024

Here’s how to develop a customer-first ecommerce strategy that differentiates your brand and drives sales. That’s a huge opportunity to differentiate your brand: Your ecommerce strategy should prioritize channel cohesion. Clearly define your brand differentiators and unique selling propositions. Who are you as a company?

eCommerce 64

eCommerce Paid Content Marketing & Strategy Differentiation 64

Martech

JANUARY 12, 2024

The efficiency vs. efficacy dilemma Historically, setting that 20% improvement in efficiency was an acceptable benchmark. This analysis can offer insights into potential areas for differentiation and improvement. A few tweaks here and there. A few more or less channels. But let’s stop and question this for a moment.

Efficiency 125

Efficiency Ideal Customer Profiles B2B Marketing Planning 125

Vision Edge Marketing

NOVEMBER 1, 2018

The Global Customer Experience (CX) Benchmarking study by Dimension Data found that 84% of organizations working to improve CX have experienced an increase in revenue. Develop systems, tools, processes, skills and content to deliver a differentiated experience. There’s good reason to invest in improving customer experience.

Touchpoints 171

Touchpoints Customer Satisfaction Work Management Advertising Benchmark 171

Sprout Social

AUGUST 9, 2023

Executives need contextualized social media metrics like sentiment analysis, customer satisfaction and competitor benchmarks to make informed decisions. With this impactful data on-hand, businesses can improve brand reputation, predict trends, differentiate from competitors and carve out a market niche.

Social Media 78

Social Media Media Customer Satisfaction Lead Scoring 78

Stevens & Tate

OCTOBER 4, 2023

Additionally, analyzing competitors’ strategies and industry benchmarks allows you to differentiate yourself from the crowd and gain a significant competitive edge.

Planning 100

Planning Allocation Business SWOT 100

Top Rank Marketing

NOVEMBER 7, 2023

We found nine ways in which the most effective programs differentiate themselves. Download the full 2023 B2B Influencer Marketing Report for benchmarks, best practices, and advice from marketers working for brands like Dell, SAP, Adobe, IBM and more. The answers were eye-opening. is good at. Ready to get started?

Marketing Report 106

Marketing Report B2B Marketing Advertising Agencies B2B 106

Sword and the Script | B2B

APRIL 9, 2024

ON24 CMO Callan Young aptly summarized the key finding this way: “We analyzed the behavior of more than 30 million professionals engaging with ON24-powered experiences in 2023, including webinars, virtual events, content hubs and landing pages, and found that the biggest differentiator in performance came from personalization.”

Webinar Metrics 81

Webinar Metrics Advertising Benchmark Personalization Landing Pages 81

Vision Edge Marketing

OCTOBER 5, 2021

Your message map is what brings your value proposition, positioning and differentiation to life. If you aren’t sure how much you are willing to invest to acquire a customer, use a benchmark. Frame up your message map. It guides content development, website navigation, customer conversations, and more. Or work backwards.

Acquisitions 189

Acquisitions Touchpoints Paid Search Agency Planning 189

Sprout Social

JUNE 7, 2023

The elements of a good brand experience A well-developed brand experience differentiates you from competitors and engages your audiences and customers on a deep emotional level. It helps with market differentiation A unique brand experience separates you from the competition. Let’s dive into the advantages in detail.

Work Management 111

Work Management Marketing AI Branding Brand Identity 111

Contently

MAY 6, 2022

Technology creators often use the features as their benchmarks to ensure that the product will do what it needs to do, which is critical in production and testing,” she explains. ” Draper was explaining to Lucky Strikes executives how to differentiate their cigarettes from five other competitors. You are OK.”

B2B Thought Leadership 147

B2B Thought Leadership B2B Marketing Attribution Customer Surveys 147

Sprout Social

JUNE 15, 2021

As you scroll through the Index, keep an eye out for our 2021 Content Benchmarks Report and The Digital Natives Report , as well as the Sprout Social Index™, Edition XVII: Accelerate PDF compiling the full dataset plus a few surprises. And for our EMEA audience—we’ve got you covered with data from our first-ever UK and Ireland Index report.

Peer-to-peer 113

Peer-to-peer Social Media Advertising Benchmark Marketing Report 113

KoMarketing Associates

APRIL 26, 2018

Industry benchmark data or any industry specific data points that influence strategic decision making. Moreover, it’s an opportunity to differentiate yourself from potential competitors by sharing all the ways you’ve engaged with a particular audience previously. Include competitiveness, cost, and volume. Final Thoughts.

PPC 159

PPC Marketing Proposals B2B Ad Frequency 159

ViewPoint

JUNE 21, 2018

A good one differentiates between prospects and SQLs—which have way different potentials to impact revenue. This is a key benchmark. Our experience at PointClear over the past 20 years (as well as industry benchmarks) shows inbound leads, properly followed up by sales, contribute 35% of total net new revenue required.

Lead Ranking 120

Lead Ranking Sales Qualified Leads PointClear Lead Scoring 120

Animalz blog

MAY 2, 2023

In practice, that could mean: Off-Page Ranking Factors Become More Important In the presence of copycat content — where the words on the page across competing articles are largely the same — Google could place greater emphasis on off-page ranking factors, like backlinks, as a means of differentiating between similar content.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

Marketing Insider Group

OCTOBER 30, 2019

It’s a differentiator and accelerator. Once you have benchmarks of your program, it’s time to research how that stacks up against your competitors. You may find that if you proactively contact customers and check in with them, they are more likely to write a favorable review of your product or service.

Research 206

Research Ideal Customer Profiles Buyer Personas Paid Search Agency 206