KoMarketing Associates

MARCH 31, 2021

As marketers look to improve their ROI on social media, new research suggests that they may want to stay away from Twitter and Facebook, which appear to be falling out of favor among prospects and customers. Facebook had an average engagement rate per post of only 0.27%, indicating that it is not fairing much better. posts) and Twitter (4.4

Social Media 296

Social Media Marketing Report Social Marketing Media 296

CMSWire

JANUARY 19, 2024

AI is not just redefining the standards of customer engagement but is also setting new benchmarks for business intelligence and operational efficiency. Continue reading.

Advertising Benchmark 132

Advertising Benchmark Efficiency Business 132

SmartBrief - Marketing

MARCH 10, 2024

For starters, consider sending new subscribers a customized welcome series introducing your brand to set the stage. Next, consider segmenting your existing subscribers into categories such as past customers, recent customers, prospective customers and website sign-ups. The following recommendations are worth considering.

Newsletter 106

Newsletter Practices Analytics Optimization 106

Webbiquity

JANUARY 23, 2024

Acquiring new customers is vital for every business. But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. What do you need for better customer retention?

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Benchmark Email

MARCH 20, 2024

They are your frontline sales force, the ones who get your products into the hands of the customers. However, it is not just any email blast that will do; it requires… The post Building Stronger Distributor Relationships with Targeted Email Campaigns appeared first on Benchmark Email.

Email Campaigns 98

Email Campaigns Campaigns Ad Building Blast Campaigns 98

Benchmark Email

APRIL 23, 2024

Marketers, akin to jugglers in a never-ending circus act, must deftly balance numerous tasks while keeping their eyes fixed on the ultimate prize: engaging and converting customers. Amidst this whirlwind of responsibilities, one tool stands out as both a lifeline and a potential vortex of time: email marketing.

Efficiency 52

Efficiency Email Marketing Tips Advertising Benchmark 52

SmartBrief - Marketing

FEBRUARY 26, 2024

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. While the primary focus should be on past, present and future customers, there are other constituents that should be considered.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Animalz blog

FEBRUARY 25, 2024

It’s the belief that customers will find your great product without a distribution strategy. Until 2022, roughly four out of five Animalz customers would default to SEO and blog posts (and see great results !). An increasing number of customers focus most of their budgets on different channels, platforms, and formats.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Only B2B

APRIL 10, 2024

Benchmarking Your Success: Where Do You Stand? Knowing how your B2B leads to MQL conversion rate stacking up against industry benchmarks is vital for setting realistic goals and measuring progress. Lead Quality (50-70%): This benchmark reflects the percentage of MQLs that meet your predefined criteria for lead qualification.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Benchmark Email

FEBRUARY 6, 2024

In an era where personalization reigns supreme in the realm of customer experience, the hospitality industry stands at the forefront of innovation, constantly seeking novel ways to exceed guest expectations.

Personalization 98

Personalization Advertising Benchmark Email Marketing Promotion 98

Top Rank Marketing

JANUARY 22, 2024

This is a little more labor-intensive, but gives you a chance to customize the landing page for each influencer’s target audience. Set benchmarks In order to show the effectiveness of an influencer campaign, you need to compare it with your non-influencer efforts.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

Sprout Social

NOVEMBER 21, 2023

As more companies adopt an omnichannel approach to engage with customers, keeping up with competitors can be challenging. Identify untapped markets Tracking competitor weaknesses, shifts in customer demand, market trends and potential threats allows your brand to capitalize on new opportunities before others do.

SWOT 96

SWOT Budget Programs Eye-Tracking Advertising Benchmark 96

Sprout Social

MARCH 7, 2024

Benefits of a competitive analysis report A competitive analysis report serves as a tool for competitor benchmarking. Rather than make assumptions, use your report to make data-driven calculations of how your business compares in terms of market share, customers, messaging and differentiation. Let’s dive into some more key benefits.

Analysis 93

Analysis Marketing AI Examples SWOT 93

SmartBug Media

NOVEMBER 29, 2023

Let’s explore how using HubSpot Benchmarks can help you do this and stand out from the crowd. Why Is Benchmarking in the Senior Living Industry Important? Let’s dive into how HubSpot Benchmarks supports communities and improves your bottom line. What Is HubSpot Benchmarks and How Can It Help You?

Advertising Benchmark 64

Advertising Benchmark Hubspot Top of Funnel Communities 64

Benchmark Email

JANUARY 16, 2024

Building strong community partnerships can be a game-changer for local businesses, fostering a loyal customer base and creating a network of support that benefits both the business and the community it serves. Here, we… The post Building Community Partnerships: Strategies for Local Retailers appeared first on Benchmark Email.

Communities 97

Communities Ad Building Advertising Benchmark Business 97

Convince & Convert

APRIL 12, 2024

Once you have a solid foundation of data to analyze and rank the current level of maturity your brand has on social, you can understand how it ranks against its competitors and the industry so we have a set benchmark to build from and create KPI’s and goals. What’s yours? Utilize social analytics reporting tools to gather data.

Social Media 135

Social Media ROI Media Cross-Selling 135

Benchmark Email

APRIL 17, 2024

We all know how effective email marketing is for engaging with customers, driving sales, and building brand loyalty. With the right strategies and… The post Mastering Email Marketing Without Overwhelming Yourself: A Guide for Busy Marketers appeared first on Benchmark Email.

Email Marketing 52

Email Marketing Business Advertising Benchmark Marketing & Strategy 52

Benchmark Email

APRIL 16, 2024

Effective email marketing strategies often rely on a multi-channel approach to reach and engage customers. Among the myriad of marketing channels available, social media and email marketing stand out as two powerful tools for connecting with your audience.

Social Media 52

Social Media Email Marketing Social Marketing Multi-Channel 52

Benchmark Email

NOVEMBER 29, 2023

In the world of digital marketing, email remains a cornerstone, steadfast in its ability to connect businesses directly with customers. In this guide, we’ll walk you through building a robust email list and… The post Unlocking the Power of Email Marketing: A Comprehensive Guide to Boosting ROI appeared first on Benchmark Email.

ROI 98

ROI Email Marketing Advertising Benchmark Marketing 98

Benchmark Email

DECEMBER 12, 2023

This skepticism can make it difficult for retailers to… The post User-Generated Content on Social Media: Showcasing Customer Experiences in Retail appeared first on Benchmark Email. Many consumers are wary of traditional advertising and brand-generated content because they perceive it as biased or promotional.

User-Generated Content 94

User-Generated Content Social Media Generation Media 94

SmartBug Media

APRIL 18, 2023

If you’re running an e-commerce business , chances are you're already using some form of email marketing to communicate with your customers. But that's not all—we'll also be looking at the analytics and benchmarks you should be tracking to measure the performance of your drip campaigns.

Campaigns 98

Campaigns Advertising Benchmark Click Rate Open Rate 98

Benchmark Email

OCTOBER 3, 2023

When a customer visits your website, the ultimate goal is to get them to make a purchase. Unfortunately, customers aren’t ready to buy during the discovery phase of the buyer’s journey. But… The post Overcoming Common Re-Engagement Campaign Challenges appeared first on Benchmark Email.

Campaigns 98

Campaigns Advertising Benchmark Purchase Buy 98

Sprout Social

NOVEMBER 30, 2023

Direct competitors actively compete with you for the same customers, such as a similar business in your local area. Determine your competitors To find your direct competitors, turn to search engines, social media and customer insights to learn who’s competing against you. There are two main types of competitors: direct and indirect.

Planning 105

Planning Paid Search Agency Advertising Benchmark Analysis 105

Martech

APRIL 23, 2024

Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used. We spoke with marketers from Cox Automotive and Sobeys about charting their own paths forward and how they’re finding ways to connect with customers in this complex landscape.

Top of Funnel 67

Top of Funnel Analytics De-duplication Work Management 67

Benchmark Email

SEPTEMBER 19, 2023

Without being able to build an effective sales funnel, converting prospects into customers is more or less impossible in modern times. Part of any serious funnel will be automated email sequences.

Top of Funnel 96

Top of Funnel Automation Design Advertising Benchmark 96

Benchmark Email

AUGUST 8, 2023

Building strong and lasting relationships with customers is an essential ingredient for business success. When providing exceptional customer experiences, email marketing has moved to the forefront, proving a powerful tool for nurturing connections and fostering meaningful interactions.

Autoresponders 96

Autoresponders Advertising Benchmark Interactive Marketing Email Marketing 96

ClearVoice

SEPTEMBER 12, 2022

Rather than being reactive with your SEO efforts, why not prioritize benchmarking in your content marketing strategy? What is SEO benchmarking? A benchmark is a standard used to measure performance, typically in business. What benchmarking is not. Benchmarking is not chasing every algorithm change.

Advertising Benchmark 97

Advertising Benchmark Keywords SEO Long Tail Marketing 97

Martech

FEBRUARY 27, 2024

The new tools aim to use AI-generated insights and messages, including product recommendations, for better deployment to the right customers at the right time. The AI is informed by customer data and product data within the business. The AI is informed by customer data and product data within the business. Why we care.

SMS 101

SMS Marketing Automation Services Forecasting User-Generated Content 101

Benchmark Email

MAY 22, 2023

Marketing plays a vital role in attracting customers, generating leads, and converting them into paying customers, thereby driving revenue for the business. However, driving revenue… The post How ChatGPT Can Help Marketers Drive Revenue for Their Business appeared first on Benchmark Email.

Business 106

Business Advertising Benchmark Organic Leads Cost 106

SmartBug Media

JANUARY 25, 2024

Some key questions and considerations to help your organization begin outlining your pipeline include: Who are your customers? What is your ideal customer profile (ICP)? A well-defined pipeline that every stakeholder and team understands will make all the difference in developing relevant key performance indicators (KPIs) and goals.

Ideal Customer Profiles 69

Ideal Customer Profiles Top of Funnel Marketing Qualified Leads Lead Ranking 69

Top Rank Marketing

FEBRUARY 7, 2024

Marketers must continuously assess and adapt their marketing technology stack to remain competitive, meet evolving customer expectations, and seize new opportunities in the digital landscape. But at the same time, brands need to find ways to be where their customers are, and, according to HubSpot, that may very well continue to be X.

Digital Transformation 111

Digital Transformation B2B Advertising Benchmark Gartner 111

Velocity Partners

JANUARY 24, 2024

In a post-cookie world, brands are looking for new ways to learn more about their customers. You may not have any real user data to start working with: If you capture any utilization data at all, it’s hard to draw playful personality-quiz conclusions from the way customers use your billing software. So, what do you have to offer?

Peer-to-peer 84

Peer-to-peer Work Management Marketing Management Lead Scoring 84

Benchmark Email

OCTOBER 12, 2022

We just rolled out a new way to sell more of your Shopify products and services – Benchmark Email’s Shopify Sync. With our latest integration, you can easily send targeted, personalized emails to your Shopify customers. But how exactly does this sync help Benchmark…

Advertising Benchmark 98

Advertising Benchmark Order Service Personalization 98

Only B2B

MARCH 13, 2024

But syndication on a high-traffic industry publication could put it in front of thousands of potential customers who need what you offer. This helps you understand how effectively your content is converting website visitors into potential customers. Your average customer value is $5,000.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Benchmark Email

APRIL 12, 2023

Sending out automated, personalized birthday emails to your customers is effective when it comes to improving brand trust while also making your customers feel seen on… The post How to Create a Birthday Email Campaign Using Benchmark Email appeared first on Benchmark Email.

Advertising Benchmark 83

Advertising Benchmark Email Campaigns Campaigns Trust Marketing 83

Benchmark Email

NOVEMBER 23, 2022

Working with dissatisfied customers is a vital part of any customer-facing role. Your role is to understand their frustration and work through how to manage it without increasing their frustration or damaging your company’s public reputation.

Advertising Benchmark 116

Advertising Benchmark Business Small Business Marketing Best Practices 116

Sprout Social

FEBRUARY 8, 2024

Competitor mapping involves using competitive benchmark data to help you make decisions about the business, and gain intelligence about your competitors’ strengths and weaknesses. For example, monitoring competitive benchmark data can help you set realistic goals and metrics.

SWOT 109

SWOT Comparison Peer-to-peer Analysis 109