About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Metrics That Matter in B2B Marketing [#B2Bchat Recap] August 27th, 2010 | By Andrew Spoeth Measurement is close to the heart of many marketers, and B2B marketing is no exception. Creating a learning culture Tying marketing metrics and measurements to business results Establishing metrics in new areas such as social media Q2. Social Media and B2B. How often? are gravy. MORE >>

We at the B2B demand generation company, Find New Customers , are delighted to bring you this guest post by top content marketing expert Joe Pulizzi, co-Author of Get Content, Get Customers and founder of Junta42. Online content drives search engine rankings and social media. Since May of last year, we have published a blog post on every business day, which has led to a consistent 25% growth in monthly website traffic since day one. Bloggers and media companies love compelling, original research. Remember, like it or not, you are a publisher today. MORE >>

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. As CMOs across industries continue to fight for a seat at the executive table, they should seize the opportunity to do so by helping their organizations become customer centric. According to McKinsey principal Mary Ellen Coe, “…CMOs need to be stewards of customer engagement and experience, which means they need to manage and influence the experience positively across the organization.” MORE >>

When asked which content types they had consumed in the previous six months to evaluate a technology purchase, respondents to the Eccolo Media 2011 B2B Technology Collateral survey listed videos third behind brochures/data sheets and white papers. It’s no surprise then that the use of video is on the rise, according to the 2012 B2B Content Marketing Benchmarks, Budgets and Trends report published by the Content Marketing Institute and MarketingProfs. Eloqua: What is Revenue Performance Management? And it’s no wonder. Inspiring Real-World Examples. MORE >>

Get Customers. B2B Lead Generation Benchmark Study 2009. in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. The best way to overcome this deficiency is through continuous listening, research and refinement of marketing programs based on prospect and customer intelligence. Customer interviews can help with understanding the true impact of issues. Blogs. Books. MORE >>