2013 Marketing Automation Trends That Will Boost Your Social Media
DECEMBER 12, 2012
Pin It Social Media and Marketing Automation: Looking for ways to integrate social media with traditional lead generation? This year was a good time in the budding romance between social media and marketing automation (MA) platforms. Use of social media interactions (e.g. assets downloaded through social media) to improve segmentation. What Happened in 2012?
Unleashing Your Revenue Engine - Eloqua Experience | B2Bbloggers.
OCTOBER 19, 2010
Joe explained through both his informal polling of customers and Conference Board research, that CEOs care more about revenue growth than anything else. Eloqua vision is that these reports will be adopted across industries and labeled them GAAP for Sales and Marketing (TM) Two key principles of the C-Suite 16 report framework: Focus on the Entire Funnel Be consistent. Use a framework.
Top 50 B2B Marketing Influencers On Twitter
B2B Marketing Insider
JANUARY 24, 2013
ExploreB2B – Explore B2B – A publishing platform for professionals. BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua. Storytelling through content marketing, blogs, social media & more.
Seven Ugly Truths About Content Marketing
It's All About Revenue
JUNE 1, 2014
Rachel has developed successful content marketing programs for B2B companies including The Princeton Review and Fannie Mae.You can read her musings on PR, social media, and content marketing on her blog, Metscher’s Musings. Ugly Truth #3: Many folks create content they want to publish not what the customer needs. Has the media picked up the report?
B2B Marketing Trends From Eloqua Experience 09 Via Twitter
Anything Goes Marketing
NOVEMBER 15, 2009
Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. To better understand, how Eloqua pulled this off, see: Social Media Buzz at a Live Event.
B2B Videos: Go Beyond Humdrum
Savvy B2B Marketing
MARCH 29, 2012
When asked which content types they had consumed in the previous six months to evaluate a technology purchase, respondents to the Eccolo Media 2011 B2B Technology Collateral survey listed videos third behind brochures/data sheets and white papers. Eloqua: What is Revenue Performance Management? And it’s no wonder. Why to Use Online Video for B2B Marketing.
All About Lead Nurturing (Really Customer Nurturing) [#B2Bchat Recap]
AUGUST 13, 2010
andrewspoeth : also, build your lead nurturing strategy around customer trust. kseniacoffman : Research & understanding the customer – always better than throwing darts in the dark :-) What content works well for lead nurturing? Good content appeals to the recipient and is in the media they like. How can we help you Make Good Media? High trust = low risk.
Developing an Integrated Content Marketing Strategy that Works – a Guest Post by Joe Pulizzi
MARCH 8, 2012
We at the B2B demand generation company, Find New Customers , are delighted to bring you this guest post by top content marketing expert Joe Pulizzi, co-Author of Get Content, Get Customers and founder of Junta42. Online content drives search engine rankings and social media. Bloggers and media companies love compelling, original research. Full bio follows the post.).
How To Blend B2B SEO Into On-Site Content Development
JUNE 26, 2014
Eloqua’s best practice section is a great example of what we recommend for many of our clients developing a set of resources for their customers and site visitors. Eloqua incorporates comprehensive summary details and cross-links for each sub-section as well as “featured” resources in main content area. Unfortunately, the joke is based on a bit of truth. Now what?
B2B Marketing Metrics That Matter [#B2Bchat Recap] | B2Bbloggers.
AUGUST 27, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Metrics That Matter in B2B Marketing [#B2Bchat Recap] August 27th, 2010 | By Andrew Spoeth Measurement is close to the heart of many marketers, and B2B marketing is no exception.
28 Indispensable Research Reports and Marketing Case Studies for #SmallBiz Strategy
JULY 9, 2013
Content Marketing Institute: 2013 Must-Know Trends and Benchmarks. Their findings indicate that sensitivity toward customer feedback matter far more than your company’s budget. 5. The company was creating custom marketing materials, but they lacked a comprehensive content strategy. Content marketers need to be empathetic, detail-oriented, and tech-savvy. IBM Global CMO Study.
The Future of Marketing: The Greatest Marketing Challenge of our.
MAY 13, 2010
What’s channel strategy? It’s the strategic deployment of a marketing budget into media channels that will most effectively attract the largest number of customers. The diagram below shows an example of some of the choices available to attract customers today: Looking at this diagram reminds me of playing darts. Branding and social media opportunities abound. Step 2.
How to Create a Social Media Marketing Strategy
MARCH 24, 2009
MarketingSherpa's 2009 Social Media & PR Benchmark Guide (PDF) provides a wealth of useful statistics and guidance. technologies." (If you parse that, it matches up pretty closely to the 4 C's model of social media marketing.) The two most significant barriers cited to social media adoption were "lack of knowledgeable staff" and "inability to measure ROI."
CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table
MARCH 6, 2012
Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. As CMOs across industries continue to fight for a seat at the executive table, they should seize the opportunity to do so by helping their organizations become customer centric. Get Customers. Chapman.
ClickInsights: What was your "Aha" moment in 2009? - Part 2
Connect the Docs
DECEMBER 17, 2009
Get Customers. B2B Lead Generation Benchmark Study 2009. in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. ClickInsights: Tips on how B2B marketers should leverage social media.