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Email Marketing vs. Social Media: Is There a Clear Winner?

Optinmonster

If you want to stand out in the competition, you have to leverage both social media and email marketing. You can’t invest in social media marketing at the expense of leaving out email marketing. 40% of Gen Z prefer social media over Google to find answers to their questions. billion Internet users in the world. That’s 61.4%

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Can Facebook Ads Influence Integration Adoption? Here’s What We Found.

Hubspot

Individual employees are opting to connect their tools and, on average, leverage eight apps to do their job. By leveraging Google Tag Manager on the in-app integration directory, custom UTM parameters, and funnel reports, we were able to measure all steps from viewing the ad to installing the integration. Experiment Results.

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SEO Channel Context: An Analysis of Growth Opportunities

Moz

3 cups of different touch points to identify channel roles — bringing in traffic, generating opt-ins, closing sales, etc. Sprinkles of benchmarks, for highlighting significance of performance differences. Event tracking for opt-ins and adjusted bounce rate via MashMetrics GTM setup framework. Google Data Studio.

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How Account-Based Advertising Benefits B2B Businesses

Valasys

A report from Google on display ad benchmarks shows that targeted campaigns underperform, having a mediocre click-through rate of 0.09%. Opting for a proactive approach to target the most revenue fetching accounts, allows marketers to drastically improve their Click-Through-Rate (CTRs) & conversions through the ad campaigns.

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How to Create an Effective Social Media Content Strategy

Valasys

As easy as it may appear, standing out and yet making a positive impact with your content strategy on several social media platforms isn’t an easy task. Use tools such as Google Analytics for reviewing how your content is performing. alt – Social Media Benchmarking process). Figuring out the customer trends.

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The Ultimate Guide to PPC

Hubspot

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). For instance, check out the ad that came up in my search for “hair plugs”. Google Ads (formerly known as AdWords). Benefits of PPC. Quality Score. Maximum Bid.

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How to Detect, Repair & Profit From Underperforming Content

Hubspot

If you already have a fair amount of content, you can use metrics over the life of those content pieces to create performance benchmarks for other current pieces and any new additions. 2) Optimize headlines to boost CTR. Google uses over 200 ranking factors to rank results based on search query and its perception of user intent.