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Pressure

Content Standard

Today, it’s hard to imagine a brand like Google creating and sponsoring an entire TV series on ABC, but in the 1950s families gathered around television sets to watch shows like The Colgate Comedy Hour , Hallmark Hall of Fame , and Texaco Star Theatre. According to Google’s DoubleClick network, today’s average ad CTR is 0.1

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Under Pressure: How Content Marketing Has Transformed Marketing Strategies Since the 1950s

Content Standard

Today, it’s hard to imagine a brand like Google creating and sponsoring an entire TV series on ABC, but in the 1950s families gathered around television sets to watch shows like The Colgate Comedy Hour , Hallmark Hall of Fame , and Texaco Star Theatre. According to Google’s DoubleClick network, today’s average ad CTR is 0.1