Martech Advisor

JANUARY 8, 2020

Set the Right Benchmarks. However, benchmarking helps you set the right expectations from the get-go. Or, if you’re starting anew, you can use the industry-standard data to benchmark your performance. Content Marketing: Traffic, backlinks, page views, average time on page, bounce rate, leads, conversion rate.

ROI 109

ROI Practices Cost Per Click Lead Ranking 109

Zoominfo

JUNE 4, 2018

Twitter followers. Think about it this way: You may have thousands of Twitter followers but if only one of them engages with your social content regularly, what is your following really worth? Use this information as a benchmark to measure and understand your own performance. Renewal rate. Trial conversion rate.

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234

Content4Demand

AUGUST 11, 2021

They don’t want to know how many Twitter followers you’ve amassed. Calculate the number of marketing-sourced sales-qualified leads (SQLs) that develop into qualified pipeline to document your conversion rate from SQL to sales-qualified opportunities (SQOs). Read the Boardroom. At What Cost?

Lead Scoring 110

Lead Scoring Lead Ranking Sales Qualified Leads Intent Data 110

Contently

APRIL 6, 2023

This, in turn, leads to higher conversion rates, increased brand loyalty, and a better return on investment for your marketing efforts. Dove partnered with Twitter to launch the #SpeakBeauiful campaign after research uncovered that in one year, women posted 5 million negative beauty tweets, with four out of five being about themselves.

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

Digital B2B Marketing

MAY 23, 2012

If you measure or benchmark B2B demand generation activity across sales and marketing, one of the best benchmark resources just received a major facelift and a number of improvements. Benchmark conversion rates for each source provide an additional support point for marketers moving towards inbound marketing.

Demand Generation 100

Demand Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 100

Sprout Social

MAY 24, 2022

Instead of relying on placements in digital or print media, they began making statements directly from their Twitter account. Conversion rate. However, if you want to measure how performance is trending over time, rely on benchmarking. Website : Traffic, new users, bounce rate, search rank. Cost per impression.

Paid Content 97

Paid Content Paid Search Agency Media Paid Social Agency 97

KoMarketing Associates

AUGUST 22, 2017

Consider opportunities to support SEO programs through email communication, as well as incorporate email list growth as a SEO performance benchmark. Twitter, Facebook, and LinkedIn all offer ways to list and organize social networks and track conversations more specifically based on business goals as well.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

The ABM Agency

MAY 16, 2023

Additionally, you’ll learn about crafting custom journeys for each decision maker by tailoring messaging according to pain points and benchmarking engagement with emails & webinars. Conversion rates: Analyze how many leads from your ABM initiatives have moved through the sales pipeline and ultimately converted into customers.

Account Based Marketing 52

Account Based Marketing Lead Ranking Examples Ideal Customer Profiles 52

Salesforce Marketing Cloud

JANUARY 24, 2022

A path report shows you the route your visitors take on your website before they convert, including the path that yields the highest conversion rate. Pay attention to the path and use this insight to design tests and experiments to boost conversion rate. A basic channel report to track conversion. Watch it now.

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Scoring 98

Sprout Social

FEBRUARY 15, 2024

There are several metrics you can track, including: Likes Comments Shares Video views Click-through rate (CTR) Followers Time on page Conversion rate Video completion rate Track the metrics over time to spot trends or anomalies. You must determine how you’re going to measure audience engagement to track it.

Webinar Metrics 105

Webinar Metrics Tips Marketing AI Social Media 105

Zoominfo

JUNE 11, 2019

Examples of marketing vanity metrics include: Page views Downloads Facebook likes Twitter followers An Alternative To Marketing Vanity Metrics In order to communicate the value of marketing initiatives, marketers must hone in on actionable metrics – metrics that can guide decision-making. So, which data points are the common culprits?

Work Management 100

Work Management Marketing Management Eye-Tracking B2B Thought Leadership 100

B2B Marketing Directions

JUNE 12, 2022

(This month's Research Round-Up features a look at "revenue marketing" benchmarks by Demand Spring, an extensive examination of the state of content marketing by Semrush, and a report by Considered Content discussing two surveys that show where B2B buyers and B2B marketers are on the same page. and where they aren't.) and where they aren't.)

Top of Funnel 52

Top of Funnel B2B Marketing Research Cost Per Click 52

ClearVoice

MARCH 26, 2024

Setting Goals and Benchmarks in Your Content Distribution “One of the best ways to sabotage your content is to not tie it to your goals. These KPIs tend to be the most important because they are directly linked to company goals. Then, you’ll need to import the template and link it to your account.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Unbounce

DECEMBER 2, 2020

According to Unbounce’s 2020 Conversion Benchmark Report , it really depends on the industry. Use fewer words and simpler language : In almost every industry we analyzed in the Conversion Benchmark Report, the reading level of the copy and the total word count are both related to better conversion rates.

Landing Pages 145

Landing Pages Copywriting Tips Lead Scoring 145

Marketing Insider Group

OCTOBER 6, 2015

This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week. 94% of B2B marketers say they use LinkedIn to distribute content, followed by Twitter (84%), Facebook (84%), and YouTube (74%).

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

SocialPilot

FEBRUARY 26, 2024

AI can predict the best times to send emails to maximize open rates , segment audiences more accurately, and test different subject lines or content styles to see what resonates most. By automating these processes, marketers can achieve higher engagement, improved conversion rates, and a better overall ROI from their email campaigns.

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

KoMarketing Associates

JULY 2, 2020

72% of B2B content marketers use social media advertising or promoted posts according to the 2020 CMI / Marketing Profs B2B Content Marketing Benchmarks report. This pointing trick has been used in conversion rate optimization for years. This Twitter ad exemplifies an excellent tactic: Advertising your top-performing content.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

DemandBase

MARCH 23, 2020

After only a couple of weeks, LinkedIn, Twitter and other channels are rife with examples of poorly worded or poorly timed campaigns. So, how should B2B marketers operate in this new reality? Here’s a list of seven tips to help you navigate this challenging environment. More guiding, less selling. Stay safe!

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

Sprout Social

MAY 18, 2023

They enable you to track your competitors’ key metrics like audience growth, engagement and post volume for each network, then compare them against your profiles so you can benchmark your performance. They also empower you to dig into trending conversations, and gain consumer insights that will help you differentiate your brand.

Copywriting 126

Copywriting Social Media Practices Marketing AI 126

Optinmonster

SEPTEMBER 8, 2022

As conversion rate experts, we’d love to share our top tips for optimizing your email campaigns to get more unique clicks and sales. Once you have benchmarks of how your emails typically perform, start making small changes to see how they affect your conversion rates. How to Improve Your Email Marketing ROI.

ROI 80

ROI Email Marketing Marketing Analytics Tools Marketing Budget 80

Optinmonster

DECEMBER 28, 2023

Pro-tip: Learn about 50 smart ways to segment your audience so you can target your message to achieve higher conversion rates, regardless of the channel you use. It’s hard to bucket the average engagement rate of social media as a whole. Instead, here’s a breakdown of engagement rates by the leading social media channels.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Sana Commerce

MAY 19, 2022

This data can help you make informed decisions to help increase your conversion rate. Social media analytics give you information about how customers interact with you on social platforms like Instagram, Twitter, Facebook and LinkedIn. Here are the metrics you should be measuring: Conversion rates. Abandoned carts.

Analytics 52

Analytics Marketing Management Marketing Analytics Tools Click Rate 52

Sprout Social

JULY 30, 2019

To measure this, you determine that you’ll look at the social traffic and conversion rate metric from those posts in your website analytics. In Twitter, you navigate to Twitter Analytics. In a Twitter report, you’ll see a total number of engagements per post or profile. Measuring the right social media metrics.

Social Media 108

Social Media Media Budget Programs Response Rate 108

Launch Marketing

APRIL 11, 2018

ON24, a leading webinar marketing platform, recently published their 2017 Webinar Benchmarks Report that provides great information for marketing professionals that are involved with webinar planning and promotion. Webinar Benchmarks. Overall, the registrant to attendee conversion rate averages at 46%.

Webinar Metrics 54

Webinar Metrics Promotion Planning Practices 54

DealSignal

APRIL 27, 2023

Ultimately, this can help speed up the buying cycle and drive higher conversion rates. Maximize conversions with ABM intent data True ABM leverages Ideal Customer Profiles, Buyer Personas, and intent data to indicate which companies are actively researching topics relevant to your business.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Intent 52

Hubspot

MAY 7, 2019

The average conversion rate in AdWords across all industries is 3.75% for search and 1.77% for display. Discover articles, benchmark reports, and consumer insights that keep you up to speed on search. Sign on to Twitter for more than vaguely hostile political debates. Source: Twitter. (source: Google ).

Statistics 98

Statistics Google Click Rate Adwords 98

Unbounce

JUNE 5, 2019

As a benchmark, I try to obtain a 25% conversion rate from a landing page’s first CTA. But remember: there are a lot of things that might affect your conversion rates. I’ve found success with Twitter and Facebook—it’s really about meeting your customers where they are. Falling in love with the problem.

Landing Pages 112

Landing Pages Product Business Top of Funnel 112

Lake One

MAY 14, 2020

A social share means that someone has read your content and gone out of their way to share it with their own network, be that on Twitter, LinkedIn, or a niche forum. Which type of content has the best MQL to SQL conversion rate? You can make that easier by measuring content engagement with these five engagement metrics : 1.

Lead Ranking 97

Lead Ranking Marketing Qualified Leads Sales Qualified Leads MQL 97

Sprout Social

APRIL 9, 2020

It drives conversations around your brand, fuels your business and informs the content you create and share. . There are certain assumptions you can make about what creative assets will resonate most with your target audience based on industry benchmarks, platform demographics and general observations. Twitter: Refresh ads biweekly.

Social Media 137

Social Media Creativity Webinar Metrics Media 137

NuSpark Consulting

SEPTEMBER 30, 2012

4-5 years ago- a number of PR folk and marketing consultants discovered Twitter, then Facebook. CMO’s are tracking social media by website visits and page views, then repeat visits, then the NUMBER of followers or friends, then conversion rate. Caution- there are no ideal benchmarks here. Twitter. .

Social Media 100

Social Media Analytics Media Viral Marketing 100

Valasys

JUNE 13, 2019

According to a report by Pew Research Centre, 67% of Americans get some of their news on social media, primarily on Facebook & Twitter. Businesses on Twitter generate twice as much leads as businesses on other platforms (Source: HubSpot, 2018). The lead sources should be analyzed, documented & reported.

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

Sprout Social

MARCH 15, 2017

Social media marketers come in contact with a gold mine of data, but for efficiency’s sake, it makes the most sense to identify the challenge-at-hand, so you can most accurately set benchmarks to gauge success. Without conversion, your brand does not experience growth. Other key Conversion KPIs to think about: Made a purchase.

Social Media 106

Social Media Media Business Work Management 106

markempa

AUGUST 19, 2012

When we do this, we see conversion rates that exceed 20%,” he points out. “In In contrast, the average website has a conversion rate of 1.6%. When you have a 20% clickthrough rate on your blog, you’re making a lot of people very, very happy, and that’s really easy to measure.”. TweetIt’s time to generate revenue.

Social Media 120

Social Media Social Marketing B2B Marketing SME 120

Engagio

MAY 4, 2017

One company, Network Hardware Resale, lifted email conversion rates simply by mentioning the local weather in the opening sentence! Quick tips: If the prospect is on Twitter, follow them and retweet or quote their tweets with a comment. Official company information. Blog posts. Market data. The content they consume.

Account Based Marketing 54

Account Based Marketing ABM Peer-to-peer Best Practices 54

SmartBug Media

NOVEMBER 10, 2021

When setting goals regarding conversion rates, do your research and find out what the industry benchmarks are for setting conversion rates. Some KPIs might include "decrease in bounce rate" or "increase in form submissions.". Measurable: This is where you would set your key performance indicators (KPIs).

Paid Search Agency 52

Paid Search Agency Planning Companies Enterprise Management 52

KoMarketing Associates

SEPTEMBER 25, 2013

They included: Set Proper Benchmarks – Get an understanding of how encrypted search is impacting organic search engine traffic over time, as well as how it has increased year to year (for the past three years at least). Please get in touch with us via comments below or through discussion on Twitter , LinkedIn , or Google+.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

Sharpspring

SEPTEMBER 26, 2019

Email Open Rate is the percentage of the total number of subscribers who opened an email campaign. This number gives you a good idea of engagement and helps you establish a benchmark. . Practically, 25%-30% is a fantastic open rate, so aim for that. A few factors that affect the open rate are: . Conversion rate.

Email Marketing 60

Email Marketing CTR Open Rate Copywriting 60