Marketing Insider Group

JUNE 15, 2021

Content pruning is an essential part of every content marketing strategy. Removing old and irrelevant content can uncover stuff you want people to see. It can also create more space for new content production. That’s where content pruning comes in. It can also create space for new content production.

Marketing Websites 363

Marketing Websites Lead Scoring Lead Ranking SEO 363

Tiecas

APRIL 14, 2024

Is industrial content creation your biggest challenge in manufacturing content marketing? You are not alone, 62% of manufacturing content marketers struggle with the same problem. Example: Upcoming regulations can significantly impact product recommendations or content focused on future-proofing industrial processes.

Content Marketing 52

Content Marketing Planning Content B2B Thought Leadership 52

Contently

OCTOBER 20, 2021

The good news: There are a lot of content marketing resources out there. The bad news: There are a lot of content marketing resources out there. Heading into 2022, everyone wants to up their content game. But sometimes, sifting through a sea of content about marketing can be overwhelming. SEO for Content Course.

Resources 195

Resources Content Marketing Lead Gen Course 195

Contently

OCTOBER 6, 2021

Around this time last year, there was a stat circulating around Slack that had the Contently fam absolutely abuzz : as an aggregate, two-thirds of our customers’ traffic came from search—significantly higher than industry benchmarks. The content team would create a story without an SEO strategy in mind. They were not.

SEO 160

SEO Tools Marketing & Strategy Lead Scoring 160

Marketing Insider Group

JULY 29, 2020

In an omnichannel world, drawing the line from specific content initiatives to dollars earned can be tricky. To know whether your content initiatives are working as intended, measure the effectiveness of your campaigns, and prove the value of your work to your leadership team, you’ll need to tackle the challenge of measuring your ROI.

Top of Funnel 353

Top of Funnel ROI Lead Scoring Lead Ranking 353

Marketing Insider Group

JUNE 16, 2021

Writing Social Media Content that Wins Every Time. Sticking to one or two highly relevant hashtags is a good benchmark to hit. Include a headline, subheaders, and other elements to organize your content and make it scannable and easy to read. Engaging Social Media Posts Start with Awesome Content. Pinning on Pinterest.

Social Media 264

Social Media Media Content Linkedin 264

Webbiquity

JANUARY 23, 2024

First, identify the keywords and phrases associated with your brand, including your brand name, product, features unique to your product, brand slogans, hashtags, and common misspellings. This list should also include industry-specific keywords. You may want to use online spreadsheet tools to easily track and organize your keywords.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

KoMarketing Associates

JUNE 25, 2020

For KoMarketing, content marketing provides the fuel for success. But this is done in coordination with a comprehensive keyword analysis that informs and benchmarks performance. By default, this report shows top keywords, based on clicks to the website, over a three-month period. Branded versus Non-Branded Search.

Google 257

Google CTR Landing Pages Keywords 257

Conductor

MARCH 17, 2022

It’s not like paid search where you can easily attribute a click on an ad to a keyword and measure the conversions against your initial investment to see if it was worth it. Content marketing ROI is the way to measure how much revenue or conversions your content brought in based on the amount of money, time, or resources spent on it.

ROI 104

ROI SEO Paid Search Agency Lead Ranking 104

Conductor

AUGUST 5, 2021

In the past, SEO and content teams simply made sure their web pages and collateral repeated specific keywords as much as possible. While you may find a promising topic opportunity in research, knowing exactly how to create content that stands out, and whether it actually drives performance, can often be a mystery.

Features 116

Features Content Marketing Content SERP 116

Sprout Social

NOVEMBER 30, 2023

Search for keywords related to your product or service and see what other businesses rank for them. Research their content strategy Once you have a shortlist of competitors, look at their online content. Consider these five key factors when evaluating your competitor’s content strategy: Content type: Do they have a blog?

Planning 102

Planning Paid Search Agency Advertising Benchmark Analysis 102

Sprout Social

MARCH 7, 2024

Benefits of a competitive analysis report A competitive analysis report serves as a tool for competitor benchmarking. You can find SEO competitors by using keyword research tools to check who’s ranking for your target keywords. These insights are useful for comparing and benchmarking your performance.

Analysis 91

Analysis Marketing AI Examples SWOT 91

Navigate the Channel

DECEMBER 15, 2023

One powerful strategy that has emerged as a game-changer is content marketing. In this article, we will explore why content marketing is crucial and how you can effectively incorporate it into your overall business strategy. Focus and Direction : Setting clear objectives provides your content marketing efforts with focus and direction.

Allocation 65

Allocation Marketing & Strategy Marketing Strategy Content Marketing 65

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

Contently

FEBRUARY 14, 2023

With that kind of search volume, how is a business supposed to get its content to rank high, let alone rank on page one? Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind. What is search intent?

Intent 194

Intent Optimization Google SERP 194

Martech

MAY 11, 2022

Marketers of all stripes know this, which may be why, on average, marketers are investing more resources into content and SEO in 2022. Both requirements must be met for content to succeed in reaching the right people, and it’s not an easy task. A sustainable, high-performing SEO and content strategy starts with research.

SEO 89

SEO Paid Search Agency Marketing & Strategy Content 89

Sprout Social

NOVEMBER 21, 2023

What kind of content are they publishing on their blog? Maybe you need to share more engaging content. Set benchmarks for future performance Monitoring the competition helps you set realistic goals for your business. Your goal could be to outrank them by creating quality content around those specific topics.

SWOT 94

SWOT Budget Programs Eye-Tracking Advertising Benchmark 94

Brightedge

JANUARY 25, 2024

It's not just about keeping your content up to date with the latest search trends but also adapting to frequent changes in search engine algorithms, which happen hundreds of times each year. Here at BrightEdge, we've monitored 10,000 keywords over the last three years using our SearchIQ technology. What does this tell us?

SEO 97

SEO Trends Marketing Websites Long Tail Marketing 97

KoMarketing Associates

AUGUST 2, 2016

As I detailed in my most recent column on Search Engine Land, we committed to an aggressive production goal for content marketing: 250 assets per year or approximately one per day. Competitive Benchmarking. The first step in establishing benchmarks is to review key competitors and their online productivity. Brand Engagement.

SEO 120

SEO Content Marketing Planning Work Management 120

Koroberi

APRIL 9, 2024

This included evaluating the brand’s keyword performance and benchmarking that against their competitors, reviewing their linking strategy and assessing the site’s technical markers. But while the brand ranked well in the SERPs for technical keywords, they lacked visibility for broader keywords that tended to get more search volume.

SEO 52

SEO SERP Forecasting Urgency Marketing 52

Brandwatch Marketing

OCTOBER 25, 2023

In the past, Google Analytics users were able to easily track the number of people using branded keywords to arrive on website. Since Google moved to secure search in October 2011, measuring keyword traffic has become more difficult with the vast majority of keyword data hidden behind ‘(not provided)’ in the name of privacy.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

Animalz blog

FEBRUARY 25, 2024

Content marketers fall for this same trap all the time. You analyze all your channels — including the unsexy ones — to find the biggest opportunities and only then double down with great content. Most content marketers spend too much time creating great content and not enough thinking about how to get it read and seen.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

KoMarketing Associates

APRIL 19, 2018

Content marketing is about providing the right content at the right time to the right person. When you say it like that it sounds so simple, but as content marketers know, it’s a full-time job (or more!). There are, of course, many different ways to approach a content audit. Identify Priority Keywords.

SEO 149

SEO Top of Funnel SERP B2B 149

Benchmark Email

FEBRUARY 22, 2022

But if you want to get as specific as possible, that’s when long-tail keywords come into play. There’s a lot to take into consideration when tapping into long-tail keywords and using them for your company’s SEO strategy.…

Long Tail Marketing 144

Long Tail Marketing Keywords Advertising Benchmark SEO 144

Navigate the Channel

JANUARY 10, 2024

Whether you’re a business or company with an online presence (read: a website), the content you create defines you. This is where content key performance indicators (KPIs) come out to play. Content KPIs are the metrics and measurements that help you assess the effectiveness of your content strategy.

Lead Scoring 65

Lead Scoring Lead Ranking Burn Rate Click Rate 65

ClearVoice

MARCH 26, 2024

This article provides the ultimate guide to KPIs to help you measure the effectiveness of your content performance and distribution strategies. Key Metrics for Content Distribution “There are three objectives for content marketing: reach, engagement, conversion. Reach refers to the total number of users who visit a page.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Benchmark Email

JULY 6, 2021

In addition to high-quality content, you’ll need a targeted keyword strategy that’s specifically geared to connect with your audience. The better job you do choosing your keywords, the better chance you’ll have of popping… The post How to Perform Effective Keyword Research appeared first on Benchmark Email.

Keywords 111

Keywords Research Effectiveness Advertising Benchmark 111

Conductor

JANUARY 13, 2021

The most crucial part of the content creation process is promoting that content and having it found by your target audience. Even if you have the most compelling design, an interactive experience and great story, they’re all for naught if your audience isn’t able to find and consume your content. What they are searching for?

SEO 93

SEO Process Copywriting Lead Scoring 93

Sprout Social

MARCH 25, 2024

Here are three benefits of using Instagram Reel hashtags for your business: Make your content easier to find Hashtags can put your content in front of a larger audience, including users who don’t follow you on Instagram. What type of content do they like to engage with? Let’s dig in. What does your ideal buyer look like?

Brand Identity 88

Brand Identity Branding Eye-Tracking Viral Marketing 88

Kevin Indig

APRIL 1, 2023

AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. The most popular SEO strategy is growing traffic through blog content. The same principle applies to content. Writing is a creative pursuit, but scaling content is a science.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

ClearVoice

FEBRUARY 5, 2024

Farming out your content work isn’t going to cut it. Considering the constant shift in content trends and cutthroat competition, you need a powered-up content operation that can scale quickly and boost efficiency. AI-powered solutions can optimize key aspects of content outsourcing. Content optimization.

Marketing AI 52

Marketing AI Enterprise Management Automation Ethics 52

Conductor

AUGUST 5, 2021

In the past, SEO and content teams simply made sure their web pages and collateral repeated specific keywords as much as possible. While you may find a promising topic opportunity in research, knowing exactly how to create content that stands out, and whether it actually drives performance, can often be a mystery.

Features 59

Features Content Marketing Content SERP 59

Conductor

DECEMBER 2, 2021

As marketers, we identify insights, make content and optimizations, and measure the impact. The faster we cycle, the more impact we generate – resulting in better content, more optimizations, better reporting, and higher ROI. The faster and more agile your content and SEO workflows are, the more customers you reach.

Efficiency 116

Efficiency Features SEO Lead Scoring 116

Sword and the Script | B2B

NOVEMBER 23, 2019

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing. 1) Content marketing benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

SmartBug Media

JANUARY 14, 2022

The value of SEO forecasting is helping you make strategic decisions about the content and tactics you will invest in. Forecast Performance for Existing Keywords. If you are already ranking for keywords, you can use forecasting to determine the potential future performance of that existing keyword. Benchmarking.

Forecasting 122

Forecasting Lead Ranking SEO Lead Scoring 122

Lake One

MAY 14, 2020

Do you know how many people genuinely enjoy your content? Sure, you might have a handful of comments and a few people emailing you to say they enjoyed your content. But are you measuring that content engagement? You can make that easier by measuring content engagement with these five engagement metrics : 1. New Backlinks.

Lead Ranking 97

Lead Ranking Marketing Qualified Leads Sales Qualified Leads MQL 97

Stevens & Tate

AUGUST 29, 2022

Other metrics you’ll want to pay attention to include: SEO rankings for important keywords. For example, maybe you’re redesigning your site because you want to update its look; however, your content is actually very effective at drawing in visitors and capturing leads. Set benchmark metrics. Number of visitors.

Marketing Websites 84

Marketing Websites Buyer Personas Lead Scoring Lead Ranking 84