Metadata

OCTOBER 6, 2021

This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? How to set your own benchmarks. platform ran in 2020 to find paid social media benchmarks.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Metadata

AUGUST 23, 2022

We analyzed actual campaign data from every experiment Metadata customers ran in 2021 to find the legit paid social media benchmarks you’ve been looking for. Check out our full 2022 Paid Social Benchmarks Report. By default, the data you can access in our Benchmark dashboard does not. Looking for a bit more? CPC last year.

Cost Per Click 52

Cost Per Click CPC CTR Conversion Rate 52

Marketing Insider Group

JUNE 16, 2021

Have you ever opened Facebook with the intent of posting something to boost engagement on your profile, but you realized you don’t have a strategy to help you reach your goal? Writing Social Media Content that Wins Every Time. Sticking to one or two highly relevant hashtags is a good benchmark to hit. Posting on Facebook.

Social Media 262

Social Media Media Content Linkedin 262

Sprout Social

APRIL 12, 2022

When was the last time you looked at your Facebook Page’s settings? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. Content and audience. Advertising.

Paid Content 123

Paid Content Facebook Ideal Customer Profiles Work Management 123

Marketing Insider Group

JUNE 7, 2021

What if I told you the answer was quality content? Content is king today and will still be on the throne tomorrow. In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ). 79% of B2B content marketers say their organization has a content marketing strategy ( Content Marketing Institute).

Content Marketing 340

Content Marketing Planning Marketing Budget Creation Allocation 340

ANNUITAS

JULY 23, 2015

In life we don’t like to compare ourselves to others too much (at least we try not to) and we avoid FOMO (fear of missing out) via Facebook on a personal level. However, when it comes to our jobs, our own marketing effectiveness, performance and industry benchmarking…we want to learn more about our peers and comparisons are welcome.

Advertising Benchmark 100

Advertising Benchmark Peer-to-peer Demand Generation Customer Surveys 100

KoMarketing Associates

OCTOBER 5, 2022

When it comes to video content, new research indicates that marketing departments are leaning on these assets the most to build more brand awareness. This was followed by Facebook (62%) and Instagram (51%). Shifting Video Content to Social Media Platforms.

Marketing Report 247

Marketing Report Video Marketing Youtube Distribution 247

Launch Marketing

DECEMBER 6, 2023

To help put this past year into perspective from a marketing standpoint, we have put together a list of our top B2B marketing content and resources from 2023, focusing on strategies and emerging trends. We hope this content will help you make 2024 your best year yet.

Resources 136

Resources B2B Marketing Planning B2B 136

Launch Marketing

APRIL 5, 2023

Content marketing is not a new concept but it has evolved over the years, especially in the past few. With the rise in digital content, the impact of a pandemic and many workplace changes, new content marketing trends have emerged and evolved priorities. Looking for more on building an effective content strategy?

Trends 118

Trends B2B Marketing Content Marketing Planning 118

Stevens & Tate

JANUARY 27, 2020

However, the bounce rate benchmark isn’t as easy to read as you might think. This is generally seen as a bad thing since visitors who leave without engaging may not be interested in your content, may have a poor first impression of your website, or did no0t find what they were looking for. Setting Your Bounce Rate Benchmark.

Advertising Benchmark 52

Advertising Benchmark Click Rate Trigger Marketing FAQ 52

Contently

NOVEMBER 22, 2021

Very quickly, high-quality, engaging content became an absolute necessity for most businesses. This awoke a sleeping giant: content marketing. The Content Marketing Institute’s 2022 Annual B2B Content Marketing Benchmarks, Budgets, and Trends Report gives an interesting insight into the new post-pandemic landscape. .”

B2B Marketing 174

B2B Marketing Research Content Marketing Marketing Budget Creation 174

Hubspot

JUNE 4, 2020

That's why we're publishing week-over-week benchmark data for core business metrics like website traffic, email send and open rates, sales engagements, close rates, and more. Both the APAC and LATAM regions had a positive week, and are now at or just below the benchmark for deals closed. You can find past writeups using this timeline.

Advertising Benchmark 86

Advertising Benchmark Paid Search Agency Budget Programs Advertising Agencies 86

Hubspot

MARCH 30, 2021

These days, most businesses know they need to have a presence on Facebook. Searching for a business on Facebook and seeing they don't have a page garners the same reaction from users as searching for a business on Google and seeing they don't have a website: They just don't look legitimate. 13 Facebook Mistakes to Avoid.

Facebook 101

Facebook Ad Frequency Custom Publishing Dwell 101

Metadata

DECEMBER 20, 2022

What did $42M in spend on Facebook and LinkedIn tell us about successful paid social ads? We know that’s easier said than done, so we put together our B2B Paid Social Benchmark Report to dive into the best CTAs for different campaign objectives, optimal copy length, whether you should use image or video ads, and much more.

Linkedin 52

Linkedin Facebook Campaigns CTR 52

KoMarketing Associates

MAY 28, 2015

One of the ways I stay motivated is through the re-evaluation of key statistics and industry benchmarks. For example, according to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing, as detailed in their 2015 B2B Content Marketing Report. New Marketing Data. In the US, 2.8

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

Hubspot

APRIL 8, 2020

Like you, we’re looking for some concrete benchmarks. While it’s too early to make definitive predictions, we hope this establishes useful benchmarks to measure your business against, and serves as an early indicator of when short- or long-term adjustments to your strategy may be needed. Resources to Help. Free Software to Get Started.

Advertising Benchmark 101

Advertising Benchmark Planning Budget Programs Forecasting 101

Sprout Social

MARCH 10, 2017

Similar to the Facebook Competitors Report , you can use this report to track fundamental metrics for any public Instagram profile. Benchmarking Success with Key Metrics. Use these insights as you build your upcoming content. Tracking and Monitoring Campaigns.

Advertising Benchmark 103

Advertising Benchmark Profiling Promotion Facebook 103

Webbiquity

MAY 10, 2016

Along with Google, Facebook is one of the giants of the Internet. According to recent research , 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing. Here are nine of the most popular tools for enhancing Facebook marketing efforts. ” — Rebekah Radice.

Facebook 100

Facebook Tools Work Management Best Practices 100

Content Standard

OCTOBER 16, 2018

While it may not need the backdrop of a full Hollywood film studio, branded video content is still a major investment. With this much budget on the line, every content marketer knows how important it is to measure the results of their efforts, but knowing exactly which metrics to focus on can be perplexing. Metrics for YouTube Videos.

Distribution 100

Distribution Youtube Facebook Video Marketing 100

Sprout Social

AUGUST 1, 2019

Whether it’s reviewing content relevancy, looking at your share of voice or tracking your audience engagement, data helps your brand make smarter decisions on social. Of all the social networks, Facebook arguably gives you the most amount of data to work with. Facebook Competitor Report. How to Create a Facebook Pages Report.

Facebook 79

Facebook Impressions Advertising Benchmark Ideal Customer Profiles 79

Sprout Social

APRIL 4, 2023

However, ephemeral content is often overlooked in favor of long-form and feed content to achieve these goals. If leveraged properly, ephemeral content can help you beat the algorithm and keep your brand top of mind. What is ephemeral content?

Marketing Strategy 116

Marketing Strategy Marketing & Strategy Planning Work Management 116

KoMarketing Associates

JANUARY 25, 2013

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. Despite scoring low for quantity and quality leads, more than 50 percent of those polled said they will make Facebook, Twitter, and Linkedin a priority in 2013.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Sprout Social

APRIL 19, 2019

Despite efforts to unseat it, Facebook is still the reigning social media network. The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Facebook demographic stats. Facebook usage stats. Facebook advertising stats. Facebook video stats.

Stats 111

Stats Cost Per Click Facebook Paid Search Agency 111

Vidyard

JULY 19, 2018

Each year we do an analysis of all the data in our system , over 600 different companies, to create video benchmarks that help us understand what they’re doing with B2B video. Through all of this data, we find some interesting tidbits of knowledge and we share them with you, the rest of the world, in our Video Benchmark Report.

Advertising Benchmark 67

Advertising Benchmark Video Marketing Demand Generation Agencies Paid Search Agency 67

Convince & Convert

JULY 30, 2013

Today, brand marketers use these same characters in visual content on Facebook in an effort to engage their target audience. Which poses an interesting question — do brand characters actually help a brand’s visual content marketing efforts on Facebook? How Do The Brand Characters Stack Up in Facebook Engagement?

Facebook 150

Facebook Content Marketing Brand Identity Branding 150

KoMarketing Associates

JUNE 15, 2021

In addition, YouTube also jumped by 20% to 56%, indicating that video content is becoming more important to B2B marketers and their customers. “In Despite the fact that Instagram and YouTube are growing in popularity among B2B marketers, previous research indicates that Facebook still leads the way for marketers across the board.

Social Media 177

Social Media Marketing Report Social Marketing B2B Marketing 177

Launch Marketing

NOVEMBER 15, 2023

Video Is the Key to Social Media Marketing Strategy Success 93% of social media marketers emphasize video as a crucial element in their strategies , especially favoring short-form content, which users find 2.5 While video content creation is on the rise, there is still a strong focus on blogging , especially for B2B marketers.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Hubspot

APRIL 23, 2020

We hope to establish useful benchmarks to measure your business against, and serve as an early indicator of when short- or long-term adjustments may be needed in your strategy. Create an educational content strategy. Use this guide to develop a start-to-finish content marketing plan. Facebook Messenger integration with HubSpot.

Advertising Benchmark 88

Advertising Benchmark Budget Programs Open Rate Response Rate 88

KoMarketing Associates

APRIL 28, 2021

This is followed by Facebook (46%), YouTube (45%) and LinkedIn (44%). Facebook was ranked at the top, with 78% of marketers calling it the most effective. SocialInsider conducted the “2021 Social Media Industry Benchmarks” report, and data indicated that Instagram had an average engagement rate of 1.16%.

Planning 203

Planning Social Media Advertising Benchmark Youtube 203

KoMarketing Associates

MAY 25, 2021

About 68% claimed that they will be using TikTok, while the same percentage cited Facebook. Influencer Marketing Hub conducted its “Influencer Marketing Benchmark Report” for 2021, and the data indicated that 90% of marketers now believe influencer marketing is effective. Unlocking the Potential of Influencer Marketing.

Advertising Benchmark 186

Advertising Benchmark Statistics Marketing Tactics 186

Savanta

AUGUST 3, 2011

The latest B2B Marketing Benchmark Report – based on a survey of 274 client side B2B marketers conducted by us here at Circle Research – finally seems to provide a definitive answer. YouTube (66%) and, perhaps surprisingly given its B2C associations, Facebook (67%) also form an important but less prominent part of the mix.

Advertising Benchmark 120

Advertising Benchmark Social Media Research Media 120

KoMarketing Associates

DECEMBER 10, 2020

This was followed by Facebook (46%), YouTube (45%) and LinkedIn (44%). That being said, most respondents (78%) stated that Facebook is by and large the most effective social platform when it comes to achieving business goals. Social Media Marketing and Video Content. recorded back in 2019.

Customer Surveys 159

Customer Surveys Social Media Advertising Benchmark Youtube 159

Sprout Social

NOVEMBER 21, 2023

What kind of content are they publishing on their blog? Maybe you need to share more engaging content. Set benchmarks for future performance Monitoring the competition helps you set realistic goals for your business. Your goal could be to outrank them by creating quality content around those specific topics.

SWOT 96

SWOT Budget Programs Eye-Tracking Advertising Benchmark 96

ClearVoice

MARCH 26, 2024

This article provides the ultimate guide to KPIs to help you measure the effectiveness of your content performance and distribution strategies. Key Metrics for Content Distribution “There are three objectives for content marketing: reach, engagement, conversion. Reach refers to the total number of users who visit a page.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Webbiquity

MAY 9, 2023

Clarity and Evaluation: Goals serve as benchmarks for measuring the success and effectiveness of your social media campaigns. Doing that research and analysis up front will enable you to develop content that will resonate with them and drive them to take action. You can also curate informative content for them and add your insights.

Social Media 313

Social Media Social Marketing Planning Tips 313

Martech Advisor

NOVEMBER 20, 2019

Table of Contents. Email Automation Benchmarks You Should Remember. Email marketing automation is partly the automation of promotional messages such as new product launch, customer greetings, offers and discounts, thought leadership content, and other ideas for engaging the customer. Email Automation Benchmarks to Remember.

Advertising Benchmark 53

Advertising Benchmark Automation Email Marketing Marketing Automation Services 53