Anything Goes Marketing

NOVEMBER 15, 2009

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. Because it’s real. It’s in the moment.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be. Is this good?

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Marketing Insider Group

JANUARY 24, 2013

. @ BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. San Francisco, CA · [link]. Connecticut · [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Hinge Marketing

AUGUST 8, 2013

Oracle Eloqua recently released a report “ Defining the Modern Marketer: From Real to Ideal ,” which reveals insight into the evolution of the marketer’s role. Engagement (delivering value-based content through the right channels). Here are 5 tips to assess your strategy based on the 5 Tenets of Modern Marketing : 1.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Eloqua Work Management 48

Ambal's Amusings

DECEMBER 17, 2009

Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Cashing in With Content (a classic by David Meerman Scott). Get Content. Kristina Halvorson's Content Strategy for the Web. Mapping Content to the Buying Process - Slidecast. Velocity's The B2B Content Marketing Workbook.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

DivvyHQ

AUGUST 7, 2018

Many smart marketers and well-known brands have helped to define and demonstrate the new best practices of gaining attention by delivering great content and digital experiences. Building an owned audience with your own content properties is hands down the smartest and best long-term strategy, period. What is an owned audience?

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

DealSignal

MAY 31, 2023

While every organization differs, benchmarking indicates that marketing typically contributes to 25-30% of qualified pipeline. When you’re faced with a decision around what content to produce or how to segment your email outreach, return to your ideal buyer profile. Can marketing help you find the right content? Collateral?

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Work Management Marketing Management 52