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B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. Because it’s real. It’s in the moment.

Eloqua 100
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The Best of the Best: 2016 Video Marketing Awards

Vidyard

It takes passion, creativity, resourcefulness, and a whole lot of hard work to make awesome video content, and we believe that marketers producing great video deserve to be recognized. Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform.

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The Power of Integrated Marketing: How Owned, Earned, Paid, and Shared Media Can Drive Visibility in a Zero-Click World

Hinge Marketing

The marketplace of digital content is more crowded than ever. From a marketing perspective, website content (think product pages or thought leadership content) and email communications are critical pieces for success in IMC. Regularly produce and update content. Continuously monitor the performance of content.

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Digital Marketing Software: Landscape Of the Top Tools

Referral Rock

If you’re just starting off or revamping your current strategy, a good place to start is focusing on competitor research, onsite SEO, social media, and content production. Tools like Campaign Monitor and MailChimp are great for segmenting your leads and customer to send personalized, relevant messages used to nurture and convert them.