6sense

FEBRUARY 3, 2022

It was an honor to have Heather Foeh and Jocelyn Brown join us to share their experiences and best practices for creating and sustaining the Eloqua Topliners community. Learning From the Best . It’s one of the best examples of B2B community I’ve ever seen. . So what makes for a great community? It’s the opportunity to commune with others.

CMO 62

CMO Communities Peer-to-peer Eloqua 62

The ROI Guy

AUGUST 24, 2018

You’ve invested in interactive content and marketing tools for your website, helping prospects and customers assess their needs, size and price the right solution, and understand the business value and differentiating cost advantages of recommended solutions.

Marketing Automation Services 45

Marketing Automation Services Lead Scoring Lead Ranking Interactive Marketing 45

Customer Experience Matrix

NOVEMBER 16, 2010

Summary: Eloqua10 provides much-needed update to Eloqua's user interface and a new reporting infrastructure for “revenue performance management”. Eloqua is slated to officially release its long-promised Eloqua10 system on November 21. Previous versions of Eloqua were very powerful but notoriously difficult to learn and use.

Eloqua 120

Eloqua Allocation Enterprise Management Lead Scoring 120

Cintell

FEBRUARY 3, 2016

2016 is also another year of massive change in marketing as buyers expect more relevance, channels become more congested with content, and marketers are tasked with owning more and more of the customer experience. This included: Integrations into Marketo, Eloqua, and Salesforce to quickly segment contact records by persona.

Eloqua 100

Eloqua Marketing Automation Services Buyer Personas Marketo 100

Cintell

APRIL 7, 2016

Our friends at NetProspex (a D&B company) have published the 2016 Marketing Data Benchmark Report, a tradition that lives on from when both Apparao and myself worked at the organization in the past. Source: NetProspex. 58% of companies also utilize this information to model best customers and identify best audience segments.

Buyer Personas 100

Buyer Personas Paid Search Agency Planning Eloqua 100

Webbiquity

AUGUST 12, 2012

In the foreword to Revenue Engine: Why Revenue Performance Management is the Next Frontier of Competitive Advantage by Steve Woods and Alex Shootman, Eloqua CEO Joe Payne writes that “This is not a book about marketing. It’s not about sales. This is a book about the only thing that matters: revenue.”

Work Management 100

Work Management Marketing Management Marketing Automation Services Eloqua 100

The ROI Guy

AUGUST 27, 2018

Some common ways to leverage the customer intelligence includes: 1) As dynamic benchmarks – integrated into the Value Selling and Marketing Tools, for peer comparisons of each prospect and customer versus industry leaders, laggards and averages, aggregated and anonymized from each vetted engagement.

Marketing Automation Services 55

Marketing Automation Services Ideal Customer Profiles Tools Peer-to-peer 55

Webbiquity

JULY 12, 2016

Smaller firms often start off using email service providers , then implement marketing automation platforms as their prospect database grows, their segmentation becomes more complex, and they develop more granular marketing and sales content. 7) Oracle Eloqua. 2: The 12 Best Competitive Intelligence and Benchmarking Tools. #3:

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Marketing Insider Group

JANUARY 24, 2013

A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. CMIcontent – Content Marketing Institute – Content Marketing Institute for all things # ContentMarketing. Home of Chief Content Office Magazine and THE event Content Marketing World.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Hinge Marketing

AUGUST 8, 2013

Oracle Eloqua recently released a report “ Defining the Modern Marketer: From Real to Ideal ,” which reveals insight into the evolution of the marketer’s role. Engagement (delivering value-based content through the right channels). Batista is the Content Marketing Manager at Oracle Eloqua.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Eloqua Work Management 48

SnapApp

MAY 12, 2015

Content loading. is perfect top-of-funnel content. is pretty spot-on decision-stage content. And that interest is borne out in the results marketers see: a study by Demand Metric found that interactive assessments convert on average 2x better than static content. or “Which pricing package fits my needs?” Demand Metric.

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

markempa

DECEMBER 29, 2011

In February , Paul Teshima, SVP of Product Management at Eloqua, set the tone for the webinar year. In March , Michelle Mogelson Levy, Associate Vice President of Global Marketing at ECI Telecom, detailed how she executed an ultra-successful content strategy campaign and how that transformed their entire marketing strategy. “

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

DealSignal

MARCH 28, 2023

Account-based Marketing benchmarks are helping B2B marketers achieve outstanding ROI. According to the 2022 ABM Benchmarking Survey , marketers reported that ABM delivers 84% pipeline growth and 77% revenue growth. Table of Contents [Open] [Close] 1. Content: Personalized messaging that engages your target audience 5.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Advertising Benchmark Enterprise Management 52

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She is a founding member of the Savvy B2B Marketing blog , and contributes regularly to the Content Marketing Institute blog. Champion Content Marketing.

Forrester 120

Forrester Buyer Personas Peer-to-peer Lead Ranking 120

DivvyHQ

AUGUST 7, 2018

Many smart marketers and well-known brands have helped to define and demonstrate the new best practices of gaining attention by delivering great content and digital experiences. Building an owned audience with your own content properties is hands down the smartest and best long-term strategy, period. What is an owned audience?

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

Heinz Marketing

SEPTEMBER 17, 2018

We are fortunate to have a line up of awesome content and special guests! I was at Content Marketing World yesterday and did a presentation on sales content that sells, and one of the questions was, “What the heck is sales enablement? I mean, it’s a no brainer, I’m just fabulous. Matt: That is awesome.

Work Management 53

Work Management Eloqua Marketing Management Training 53

SnapApp

APRIL 4, 2018

It’s important to establish a benchmark. Not only does this give you a definitive view of the lead quality, it can highlight potential weakness in bottom funnel marketing content, and/or sales close rates. . Changes to content often impact this, so if you look at it on the page level, it's very useful! . 5: Opportunities. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Ambal's Amusings

DECEMBER 17, 2009

Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Cashing in With Content (a classic by David Meerman Scott). Get Content. Kristina Halvorson's Content Strategy for the Web. Mapping Content to the Buying Process - Slidecast. Velocity's The B2B Content Marketing Workbook.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

WebMarketCentral

MARCH 24, 2009

MarketingSherpa's 2009 Social Media & PR Benchmark Guide (PDF) provides a wealth of useful statistics and guidance. Here's some research on how to do that. technologies." Social Tagging Research and Reports.

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

Vidyard

NOVEMBER 11, 2016

It takes passion, creativity, resourcefulness, and a whole lot of hard work to make awesome video content, and we believe that marketers producing great video deserve to be recognized. Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

KoMarketing Associates

JUNE 26, 2014

Thurow expressed the fact that SEO’s still needed to “build sites that can please humans and search engines combined” Sullivan’s “Back to Basics” presentation highlighted page content as it’s first bullet point in search ranking importance. What are the objectives of their content?

SEO 120

SEO B2B B2B Thought Leadership Eloqua 120

DealSignal

MAY 31, 2023

While every organization differs, benchmarking indicates that marketing typically contributes to 25-30% of qualified pipeline. When you’re faced with a decision around what content to produce or how to segment your email outreach, return to your ideal buyer profile. Can marketing help you find the right content? Collateral?

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Work Management Marketing Management 52

DealSignal

JANUARY 19, 2021

While every organization differs, benchmarking indicates that marketing typically contributes to 25-30% of qualified pipeline. When you’re faced with a decision around what content to produce or how to segment your email outreach, return to your ideal buyer profile. How to deal with the demand for content. Collateral?

Ideal Customer Profiles 64

Ideal Customer Profiles Sales Qualified Leads High Quality Lead Marketing Automation Services 64

Vidyard

DECEMBER 9, 2014

Some months it’s relatively easy to meet or even surpass your goals, but in other months you’re running on stale content, or you’re looking to revive leads that have gone cold. They wanted to get proactive and plan content in advance. They wanted to bring in more MQLs, faster.

Lead Ranking 50

Lead Ranking Planning Eloqua Top of Funnel 50

DealSignal

MAY 8, 2018

According to a 2017 ABM Benchmarking Survey, 87% of marketers reported that ABM delivers higher returns than any other marketing approach. But ABM success depends upon careful planning and execution, starting with putting six foundational building blocks in place: Systems, Data, Processes, Content, Analytics, Alignment. Direct mail?

Account Based Marketing 58

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 58

DealSignal

MAY 16, 2018

According to a 2017 ABM Benchmarking Survey , 87% of marketers reported that ABM delivers higher returns than any other marketing approach. But ABM success depends upon careful planning and execution, starting with putting five foundational building blocks in place: Systems, Data, Processes, Content, and Analytics. Direct mail?

Account Based Marketing 45

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 45

Hinge Marketing

JULY 21, 2022

The marketplace of digital content is more crowded than ever. From a marketing perspective, website content (think product pages or thought leadership content) and email communications are critical pieces for success in IMC. Regularly produce and update content. Continuously monitor the performance of content.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Heinz Marketing

JANUARY 22, 2018

We’ve already featured some great guests and have a line up of awesome content and special guests into 2016. Many other companies have spent time understanding just what works best, and there’s pretty clear benchmarks here. Our very first guest was Funnelholic author and Topo co-founder Craig Rosenberg.

Marketing AI 55

Marketing AI Top of Funnel Work Management Enterprise Management 55

Zoominfo

AUGUST 7, 2018

BuzzSumo : If you’re looking to conduct research for SEO and content marketing campaigns, let us introduce you to BuzzSumo. This web application leads you to the latest online content, most-shared articles, and key influencers around specific topics and keywords– a neat way to find new content ideas. Event Marketing.

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Litmus

DECEMBER 22, 2021

Our goal continues to be to help marketers put measures in place that not only better connect with subscribers, but also to gain a true understanding of what content, tactics, and strategies truly resonated with their audiences. Integrated Insights is available for users of Marketo, Salesforce Marketing Cloud, and Oracle Eloqua.

Privacy Protection 94

Privacy Protection Product Privacy Paid Search Agency 94

Zoominfo

AUGUST 7, 2018

BuzzSumo If you’re looking to conduct research for SEO and content marketing campaigns, let us introduce you to BuzzSumo. This web application leads you to the latest online content, most-shared articles, and key influencers around specific topics and keywords– a neat way to find new content ideas.

Marketing Automation Services 130

Marketing Automation Services B2B Marketing Enterprise Management Work Management 130

Referral Rock

OCTOBER 30, 2019

If you’re just starting off or revamping your current strategy, a good place to start is focusing on competitor research, onsite SEO, social media, and content production. Their drag and drop interface and engagement-based segmentation allows you to deliver targeted content to large lists of subscribers with ease.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69