ClearVoice

SEPTEMBER 12, 2022

To top all the complexity, Google continues to change its algorithm and content standards, and it may tempt you to chase after every new trend to try to beat your competition. Rather than being reactive with your SEO efforts, why not prioritize benchmarking in your content marketing strategy? Let’s face it.

Advertising Benchmark 97

Advertising Benchmark Keywords SEO Long Tail Marketing 97

Top Rank Marketing

NOVEMBER 10, 2023

With over 70 million decision-makers, LinkedIn is the place to B2B.” — Keith Browning @TweetOfKeith Click To Tweet What Are B2B Content Marketers’ Biggest Challenges? In October When it comes to marketing job growth, jobs in the advertising and public relations sectors grew by some 2.3 The Drum Ad, PR Jobs Increased 2.3%

Advertising Benchmark 106

Advertising Benchmark Marketing Report B2B Marketing Linkedin 106

Content Marketing Institute

MARCH 22, 2023

Tech marketers, take note. How does your content marketing relate to your peers? CMI’s newly released Technology Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023 shares the answers. Continue reading →

Peer-to-peer 125

Peer-to-peer Content Marketing Research Advertising Benchmark 125

Industrial Marketing Today

NOVEMBER 20, 2020

What I do have is the brand-new report, Manufacturing Content Marketing, Benchmarks, Budgets, and Trends—Insights for 2021 published by the Content Marketing Institute. This is only a content summary. No, I don’t have a crystal ball. I was given an advanced.

Content Marketing 182

Content Marketing Content Advertising Benchmark Marketing 182

Content Marketing Institute

NOVEMBER 16, 2022

Over half of manufacturing marketers say they’re challenged by three things. Find out what they are in today’s release of CMI’s Manufacturing Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023. Continue reading →

Research 129

Research Content Marketing Advertising Benchmark Content 129

Contently

OCTOBER 20, 2021

The good news: There are a lot of content marketing resources out there. The bad news: There are a lot of content marketing resources out there. Heading into 2022, everyone wants to up their content game. But sometimes, sifting through a sea of content about marketing can be overwhelming.

Resources 195

Resources Content Marketing Lead Gen Course 195

Martech

DECEMBER 6, 2023

We’re excited to share WordPress VIP’s 2023 Content Marketing Tech Report. This in-depth research of over 1,500 marketing professionals reveals key insights into how top brands are leveraging martech tools and AI to drive business growth through content.

Marketing Report 113

Marketing Report Content Marketing Budget Programs Advertising Benchmark 113

Marketing Insider Group

MARCH 7, 2019

The Content Marketing Institute (CMI) released new research relating to technology content marketing. This in-depth report, Technology Content Marketing 2019: Benchmarks, Budgets, and Trends is based on responses from 364 content marketers in the technology industry.

Research 214

Research Content Marketing Content Advertising Benchmark 214

Sword and the Script | B2B

NOVEMBER 23, 2019

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing. 1) Content marketing benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Content Marketing Institute

OCTOBER 19, 2022

Just released today – CMI's B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023. Find out what your peers have to say about their challenges, operations, teams, and success. Continue reading →

Peer-to-peer 122

Peer-to-peer B2B Marketing Research Content Marketing 122

Industrial Marketing Today

NOVEMBER 17, 2021

I just received an advance copy of Manufacturing Content Marketing Benchmark, Budgets, and Trends (Thanks, Amanda!) published by the Content Marketing Institute (CMI). Refer to my post, Industrial Marketing: What. This is only a content summary.

Planning 149

Planning Content Marketing Advertising Benchmark Content 149

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

Contently

NOVEMBER 22, 2021

Very quickly, high-quality, engaging content became an absolute necessity for most businesses. This awoke a sleeping giant: content marketing. The Content Marketing Institute’s 2022 Annual B2B Content Marketing Benchmarks, Budgets, and Trends Report gives an interesting insight into the new post-pandemic landscape.

B2B Marketing 174

B2B Marketing Research Content Marketing Marketing Budget Creation 174

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. Content marketing isn’t going anywhere. A documented marketing strategy is essential.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. With where we see the trends taking us , that trajectory isn’t expected to slow down. Here are the key shifts we’ve seen supported by our benchmark findings for 2021: Using video for sales has gone from “explore” to “invest”.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Content Marketing Institute

OCTOBER 13, 2021

Companies are waking up to the power of B2B content marketing. That’s the refrain that echoes through our survey of marketers in the newly released B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022.

Research 141

Research B2B Marketing Content Marketing Brand Identity 141

Content Marketing Institute

MARCH 6, 2019

Sixty-eighty percent of tech content marketers named creating content that appeals to multiple roles as their top challenge. Find out what else they had to say in Technology Content Marketing 2019: Benchmarks, Budgets, and Trends.

Budget Programs 107

Budget Programs Trends Research Tools 107

KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Content Marketing Institute

SEPTEMBER 30, 2020

In its 11th year, the annual Content Marketing Institute B2B research delves into industry benchmarks, budgets, and trends. Continue reading → The post 2021 B2B Content Marketing: What Now? New Research] appeared first on Content Marketing Institute.

Peer-to-peer 145

Peer-to-peer Research B2B Marketing Planning 145

KoMarketing Associates

FEBRUARY 15, 2023

As marketers dedicate more of their budget to content, new research suggests that senior leadership is seeing the value of it, and content is becoming a key revenue driver. Over the past 12 months, most marketers (49.2%) said that their content budget has grown larger. About 35.1%

Allocation 257

Allocation Marketing Budget Content Advertising Benchmark 257

Tiecas

APRIL 14, 2024

Is industrial content creation your biggest challenge in manufacturing content marketing? You are not alone, 62% of manufacturing content marketers struggle with the same problem. While comprehensive market analysis requires human expertise, GenAI can accelerate the process by gathering and organizing data.

Content Marketing 52

Content Marketing Planning Content B2B Thought Leadership 52

KoMarketing Associates

MARCH 7, 2017

The following is a list of 20+ performance metrics and benchmarks we recommend that B2B marketing managers use to establish performance benchmarks for their search engine optimization programs. SEO Trend Analysis. SEO Competitive Benchmarking. Final Thoughts on SEO Benchmarks. Absolutely not.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

Circle Studio

OCTOBER 26, 2017

Content Marketing Institute and MarketingProfs recently released their B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends—North America research. The eighth annual report is packed with findings collected from B2B marketers representing a full range of industries, functional areas and company sizes.

Statistics 116

Statistics B2B Marketing Trends Content Marketing 116

Martech

NOVEMBER 14, 2022

Only 28% of B2B content marketers say they have the technology they need, according to a new study. Perhaps coincidentally, only 29% said their organizations are very successful with content marketing. Content creation/calendaring/collaboration/workflow tools decreased to 65% from 73% the previous year.

Marketing Report 107

Marketing Report B2B Marketing Content Marketing B2B Thought Leadership 107

Content Marketing Institute

JANUARY 27, 2021

The pandemic accelerated the fundamental changes underway in content marketing as CMI’s newly released B2C Content Marketing Benchmarks, Budgets, and Trends: Insights for 2021 shows. Find out what else is up for this year and beyond.

Research 140

Research Content Marketing Advertising Benchmark Content 140

Litmus

JULY 14, 2022

So how can you get the most out of your email marketing to keep subscribers engaged and converting–while simultaneously collecting the data that will help you continually refine your approach? Key audience engagement benchmarks to help you better understand your audience—and what they want to see in their inbox.

Hubspot 101

Hubspot Trends Privacy Protection Advertising Agencies 101

KoMarketing Associates

NOVEMBER 22, 2017

Content marketing is growing in popularity as a tactic to achieving strategic objectives, but how are certain industries integrating it? The vast majority of respondents (86 percent) stated that their companies utilize content marketing. Content Marketing and Digital Maturity.

Marketing Report 209

Marketing Report Planning Content Marketing Content 209

KoMarketing Associates

NOVEMBER 14, 2018

As marketers in the manufacturing industry turn to content marketing to achieve their key objectives, new research suggests that they are finding more success with this tactic. Overall, the majority of respondents (49 percent) rate their content marketing success as at least “moderately successful.”.

Marketing Report 140

Marketing Report Content Marketing Advertising Benchmark Content 140

Marketing Insider Group

NOVEMBER 7, 2016

70% of B2B marketers expect their organizations to produce more content next year, according to the latest annual B2B Content Marketing Benchmarks, Budgets, and Trends research from Content Marketing Institute (CMI) and MarketingProfs.

B2B Marketing 237

B2B Marketing Content Marketing B2B Advertising Benchmark 237

Biznology

APRIL 6, 2018

If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. The post Business video trends worth noting in 2018 appeared first on Biznology. Source: Vidyard.

Trends 158

Trends Video Marketing Correlation Business 158

KoMarketing Associates

JANUARY 3, 2020

More B2B marketers are finding opportunities via content marketing , but new research suggests that they still face challenges when it comes to achieving their top objectives. About 57% of the same group said they have seen an improvement in their ability to tie content assets to business outcomes.

B2B Marketing 162

B2B Marketing Marketing & Strategy Marketing Strategy Content Marketing 162

Tomorrow People

MARCH 15, 2018

Watch our latest webinar to discover the latest benchmarks, budgets and trends in content marketing. 40% of marketers surveyed said they’re doing a fair or poor job in content marketing. If you are, your content strategy could face failure in the coming year. Are you one of them?

Content Marketing 168

Content Marketing Webinar Metrics Content Advertising Benchmark 168

KoMarketing Associates

JUNE 29, 2021

Although many marketers are now taking a strategic approach to content, new research shows that not all of them have done so just yet, and there are a variety of obstacles holding them back. Content Marketing Strategies and Tech Marketers. Not all marketers, however, are struggling in this area.

Marketing Report 286

Marketing Report Marketing & Strategy Marketing Strategy Content 286

Industrial Marketing Today

FEBRUARY 17, 2017

For the past four years, I have downloaded and read research reports on Manufacturing Content Marketing in North America published by the Content Marketing Institute (CMI). This is only a content summary.

Trends 66

Trends Content Marketing Content Advertising Benchmark 66

KoMarketing Associates

JANUARY 4, 2019

As marketers look ahead to the future, new research continues to suggest that they have shifted their focus to content marketing. When asked which marketing channels they will be focusing on over the next 12 months, respondents overwhelming said content marketing (49 percent).

Content Marketing 144

Content Marketing Advertising Benchmark Content Custom Publishing 144

KoMarketing Associates

OCTOBER 22, 2018

As marketers continue to look for new ways to reach out to their target audiences, new research shows that they are still dedicated to content marketing as a way to resonate with their customers. More people are trying to fit content into what they’re doing.”. B2B Marketers and Their Dedication Toward Content Marketing.

Spending 153

Spending Budget Management B2B Thought Leadership Content Marketing 153

KoMarketing Associates

JANUARY 16, 2018

It can be argued that content marketing is the most important digital marketing strategy available today. Without new and fresh content, it’s almost impossible to achieve the results you’re striving for. The History of Content Marketing. Source: The History of Content Marketing.

Marketing Strategy 249

Marketing Strategy Marketing & Strategy B2B Marketing Content Marketing 249