The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% Sure enough, Gartner has had to once again lower expectations , cutting in half their earlier growth estimates, now predicting only a 2% rise. Sometimes you don’t want to be right, and this is one of those times.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. link] Steven Groves Excellent advice on how to make progress and Charlene was spot on as well. j Jason Baer Tom - Really interesting presentation.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Ambal's Amusings

AUGUST 27, 2009

B2B Lead Generation Benchmark Study 2009. A prospect sitting squarely in status quo is not likely to be scouring the Internet for comparison reviews of a solution. Or ask whether your salespeople can meet with their decision team to present customized proposals or quotations. B2B Lead Generation Benchmark Study 2009.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. What channels will resonate the most, for example, what presentation format will work? Take Demandbase for example. Marketing automation.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363