The ROI Guy

JANUARY 16, 2014

According to Gartner, the annual release of their New Year’s spending forecast predicts global IT spending growth of 3.1% Examining their 2013 predictions, Gartner indicated IT spending would rise 4.2% We don’t buy it, and believe that Gartner has missed a major sea change in IT spending and decision-making in their forecasts.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

APRIL 5, 2018

Be First to Add Value First, since a large part of the software buying efforts are not planned, it is vital to proactively engage with buyers to help them diagnose issues, prioritize challenges and budgets, and collaboratively set the buying requirements. This means helping the buyer clarify the priority of known challenges.

Budget Programs 45

Budget Programs Allocation Software Buy 45

The ROI Guy

JANUARY 8, 2013

Gartner highlights that “business uncertainty is nearing resolution”, and that this is one of the key reasons for increasing their spending outlook. But is Gartner being overly optimistic? First, Gartner’s latest outlook mirrors similar rosy predictions from analysts at the beginning of the past three years.

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

SnapApp

MAY 29, 2018

No matter which way you skin it, an efficient sales process is what fuels the high-growth B2B companies. This is why companies obsess over building and optimizing large sales teams and processes. Content saturation and more educated buyers aren’t the only things making the sales process more difficult to manage.

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

The ROI Guy

JANUARY 6, 2012

The New Year’s cheer didn’t last long for IT, as Gartner was quick to lower its global technology spending forecast, barely a week into 2012. Looking beyond 2012, Gartner also estimates continued headwinds, lowering future forecasts for 2015 downwards to 5% growth from earlier 5.4% growth forecasts. growth forecasts. predictions.

Work Management 40

Work Management Marketing Management Gartner Forecasting 40

The ROI Guy

OCTOBER 22, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The Death of a Salesman?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Content is King? Content may indeed be king.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

NOVEMBER 29, 2010

Having the right content and tools to help fuel buyer’s decision making process is essential. Matter of Trust - although the research indicates that buyers truly rely on vendor content to help drive purchase decisions, with so much noise, buyers have become skeptical of vendor claims.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

ANNUITAS

JANUARY 25, 2022

Research shows that the buying process involves many more people than it did just 10 years ago. Gartner reports that the average complex B2B purchase involves 11 individual stakeholders—and that sometimes flexes up to nearly 20 people. A benchmark of campaign performance against industry targets and ANNUITAS targets.

Enterprise Management 130

Enterprise Management Buy Work Management Marketing Management 130

Metadata

OCTOBER 13, 2021

That’s where the double funnel from TOPO, now Gartner, comes in. ABM is particularly helpful when you have a more complicated sale or set of problems you’re solving, and your average sale price (ASP) is high — which means you’re taking these accounts through the entire journey over months to years. Womp, womp. You’re not alone.

Top of Funnel 64

Top of Funnel Account Based Marketing Demand Generation Ideal Customer Profiles 64

Metadata

OCTOBER 13, 2021

That’s where the double funnel from TOPO, now Gartner, comes in. ABM is particularly helpful when you have a more complicated sale or set of problems you’re solving, and your average sale price (ASP) is high — which means you’re taking these accounts through the entire journey over months to years. Womp, womp. You’re not alone.

Top of Funnel 52

Top of Funnel Account Based Marketing Demand Generation Ideal Customer Profiles 52

The ROI Guy

JULY 8, 2014

According to Gartner, worldwide IT spending was expected to reach $3.8 Although the forecast at the beginning of the year predicted healthy growth for 2014, these same Gartner forecasts have been overly optimistic the past two years. And sure enough, Gartner had to once again lower their forecasts substantially. for the year.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Hubspot

DECEMBER 4, 2023

Sales Forecasting Demand forecasting and sales forecasting connect intrinsically, with a unified goal of helping businesses make informed decisions. Jason Smit of Contentellect offers a simple comparison, “In our business, demand forecasting takes a wider market view while sales forecasting focuses on our specific pipeline.

Forecasting 47

Forecasting Demand Terms and Conditions Marketing Management 47

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. But, fortunately there are some pretty sweet tools out there to help me find the right people to engage in conversation.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Ambal's Amusings

AUGUST 27, 2009

B2B Lead Generation Benchmark Study 2009. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. By creating valuable content mapped to the needs they have throughout their buying process, you both win.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Martech Advisor

DECEMBER 18, 2019

In this article, we conduct a thorough comparison between the two customer-centric functions. Customer service during the purchase process: Helping customers choose the right product or service and assisting them with regards to billing, refund, replacement, packaging or delivery. Table of Contents. What Is Customer Service?

Marketing Management 78

Marketing Management Service Customer Satisfaction Touchpoints 78

The ROI Guy

AUGUST 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40