Envy

AUGUST 19, 2021

We’ve gone ahead and updated our Cyber Security PPC Benchmarks report so that you can see the facts and figures for yourself. Note: The first edition of this benchmarks report was written in 2019, so data here is provided in comparison to that report. But don’t take our word for it.

PPC 116

PPC Advertising Benchmark Cost per Lead Paid Search Agency 116

Unbounce

APRIL 15, 2021

That’s where industry benchmarks come in—and that’s why we’re thrilled to bring you a fresh (and free) Conversion Benchmark Report for 2021. Introducing the 2021 Conversion Benchmark Report. We found this reduces the impact of outliers (like pages that convert five times better than the rest) on the final benchmarks.

Landing Pages 145

Landing Pages Conversion Rate Advertising Benchmark Conversion 145

KoMarketing Associates

MARCH 7, 2017

The following is a list of 20+ performance metrics and benchmarks we recommend that B2B marketing managers use to establish performance benchmarks for their search engine optimization programs. Measure this in comparison to other online marketing channels to determine quality of traffic from organic search. SEO Trend Analysis.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

ANNUITAS

OCTOBER 29, 2015

The comparisons between enterprise organizations and smaller organizations may not be relevant, it all depends on the data. Today we made available the 2015 B2B Enterprise Demand Generation Study to enable a true benchmark with relevant data on the performance, goals and challenges of enterprise marketers.

Advertising Benchmark 100

Advertising Benchmark Relevance Lead Scoring Lead Ranking 100

ANNUITAS

JULY 23, 2015

However, when it comes to our jobs, our own marketing effectiveness, performance and industry benchmarking…we want to learn more about our peers and comparisons are welcome. We also strive to better ourselves, our teams and our organization and that is why benchmarks and surveys are so important. Probably not.

Advertising Benchmark 100

Advertising Benchmark Peer-to-peer Demand Generation Customer Surveys 100

Sprout Social

FEBRUARY 8, 2024

Competitor mapping involves using competitive benchmark data to help you make decisions about the business, and gain intelligence about your competitors’ strengths and weaknesses. For example, monitoring competitive benchmark data can help you set realistic goals and metrics. Consider brand perception in comparison to your competitors.

SWOT 109

SWOT Comparison Peer-to-peer Analysis 109

Parse.ly

MARCH 11, 2020

That’s why we’re introducing Benchmarks, a new way to compare performance. Benchmarks is a beta feature and may change as we respond to your feedback. You can navigate to Benchmarks from any author, section, or tag details page: This blog post will cover some of the main use cases to get you started. Benchmarks FAQ.

Advertising Benchmark 52

Advertising Benchmark Tagging Features FAQ 52

Parse.ly

OCTOBER 29, 2018

Analytics users now have the ability to benchmark their own sites against general attention trends in Currents. If you have a way you’d like to use Currents comparison data, let us know at currents@parsely.com or explore the data yourself ! The post Benchmark your site against overall attention trends appeared first on Parse.ly.

Advertising Benchmark 100

Advertising Benchmark Trends CMS Development Advertising Mediums 100

Heinz Marketing

JULY 10, 2018

B2B marketers want to know how their marketing ops and demand generation performance compares to industry benchmarks. I commonly hear from colleagues and clients that they want to see industry standard benchmarks. Benchmarks are a problem, however, because the averages are not based on like for like organizations. Why is that?

Advertising Benchmark 46

Advertising Benchmark B2B Marketing Enterprise Management Lead Ranking 46

PureB2B

FEBRUARY 25, 2018

Before you begin benchmarking data and statistics, you need to comprehensively understand your email conversion rate (ECR) and the metrics supporting it. But they will help you set more realistic goals and benchmark whether or not you’re doing a good job. The more you know, the better. How to Calculate your Email Conversion Rate.

Conversion Rate 62

Conversion Rate Comparison Email Marketing Conversion 62

KoMarketing Associates

JANUARY 25, 2013

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. One of the most important sections of the survey is the comparison of B2B marketing channels leading to a higher quantity of leads versus a higher quality of leads.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

PureB2B

FEBRUARY 25, 2018

Before you begin benchmarking data and statistics, you need to comprehensively understand your email conversion rate (ECR) and the metrics supporting it. But they will help you set more realistic goals and benchmark whether or not you’re doing a good job. The post Email Marketing Conversion Rate Comparison appeared first on PureB2B.

Conversion Rate 67

Conversion Rate Comparison Email Marketing Conversion 67

InsightSquared

NOVEMBER 5, 2018

There are three lenses to look through: Are any of my metrics off in comparison to the benchmark? Other comparisons such as region-to-region, product-to-product, or customer segment-to-customer segment are relevant too. Benchmark: 25% * 95% * 30% = 7.1%. Have any of my metrics changed over time? Is this a problem?

Lead Ranking 237

Lead Ranking Marketing Qualified Leads Planning MQL 237

Parse.ly

MARCH 30, 2023

Set benchmarks based on existing content so you can easily compare the two data sets later. Learn more about setting goals and establishing benchmarks in our Metrics for Content series. dashboard to benchmark AI content to your overall site and post performance. Use the data collected and analyzed by Parse.ly

Marketing AI 105

Marketing AI Advertising Benchmark Content Tagging 105

Velocity Partners

JANUARY 24, 2024

The thing B2B companies can steal from Spotify Wrapped is to build an experience that triggers the same social comparison instinct, but leverages it towards a commercial outcome. It’s an interesting idea by itself – but to really dial up the FOMO (and activate the social comparison instinct) we paired it with a competitive benchmark.

Peer-to-peer 85

Peer-to-peer Work Management Marketing Management Lead Scoring 85

Hinge Marketing

JUNE 14, 2017

Hinge is pleased to announce the release of the 2017 Accounting Marketing Budget Benchmark Study. Today I’m very excited to announce the release of our brand new Budget Benchmarking Study for accounting firms. Now interestingly, the Budgeting Benchmark Study looks first at overall budgeting benchmarks.

Advertising Benchmark 52

Advertising Benchmark Marketing Budget Studies Allocation 52

Martech

DECEMBER 6, 2023

It will also add to industry benchmark data, enabling comparison of campaign performance with industry standards. The Channel99 roadmap includes an extension of the view-through technology to publishers, video platforms, CTV and social media.

Campaigns 104

Campaigns Account Based Marketing B2B DemandBase 104

Sprout Social

MARCH 7, 2024

A competitive analysis report typically contains information on marketing tactics, target audience demographics, product comparison and industry trends. Benefits of a competitive analysis report A competitive analysis report serves as a tool for competitor benchmarking. Sign up for a free trial to try it for yourself.

Analysis 93

Analysis Marketing AI Examples SWOT 93

Vidyard

FEBRUARY 2, 2017

This post has been updated to reflect the latest video marketing statistics from the 2018 Video in Business Benchmark Report. How are you doing in comparison to your peers? Download the full Video in Business Benchmark Report. The post Video Marketing Benchmarks You Need to Know [Infographic] appeared first on Vidyard.

Advertising Benchmark 51

Advertising Benchmark Video Marketing Peer-to-peer Comparison 51

Vidyard

FEBRUARY 2, 2017

This post has been updated to reflect the latest data from the 2018 Video in Business Benchmark Report. How are you doing in comparison to your peers? Recently, we spent hundreds of hours analyzing video data from 600 businesses and more than 250,000 videos to put together the 2018 Video in Business Benchmark Report.

Advertising Benchmark 51

Advertising Benchmark Video Marketing Peer-to-peer Comparison 51

SendX

JUNE 12, 2020

Once you choose a time period, then stick to it to make accurate comparisons each time. There are two kinds of benchmark to see if your metrics are good or not: Industry benchmarks, and your own benchmarks. Industry benchmarks can be looked at once and then you just try to stay in the ballpark figures.

Analytics 195

Analytics Email Marketing Click Rate Open Rate 195

Martech

OCTOBER 5, 2023

Users then get a numeric “effectiveness score” within and across those dimensions, as well as comparisons against the industry at large. While it is free for anyone to use, RSG subscribers can further benchmark against industry-sector peers and download the results in PowerPoint format.

Peer-to-peer 103

Peer-to-peer Tools Comparison Advertising Benchmark 103

Sprout Social

NOVEMBER 30, 2023

Checking out how much content they’ve developed in total could help you set expectations or benchmarks for your content. When it comes to competitor analysis, these USPs serve as a benchmark and inspiration for product development as they highlight features users expect from a scheduling tool. how the public feels about their brand).

Planning 105

Planning Paid Search Agency Advertising Benchmark Analysis 105

InsightSquared

NOVEMBER 5, 2018

There are three lenses to look through: Are any of my metrics off in comparison to the benchmark? Other comparisons such as region-to-region, product-to-product, or customer segment-to-customer segment are relevant too. Benchmark: 25% * 95% * 30% = 7.1%. Have any of my metrics changed over time? Is this a problem?

Lead Ranking 149

Lead Ranking Marketing Qualified Leads MQL Advertising Benchmark 149

Sprout Social

AUGUST 5, 2020

Benchmark your social performance. Benchmarking is the foundational step in a good competitive analysis strategy, as it helps you gain critical context to understand your social performance and brand health. When benchmarking your social performance, there are two key aspects that you need to examine: owned content and earned content.

Analysis 141

Analysis Marketing & Strategy Advertising Benchmark Differentiation 141

Martech Advisor

DECEMBER 6, 2019

Customer Lifetime Value (CLV) Benchmarks. It shows a comparison between the customer’s revenue value and the predicted customer lifespan and helps understand a reasonable cost per acquisition. Customer Lifetime Value (CLV) Benchmarks. So, are there benchmarks then that they aspire against? The 4 Key Benefits.

Lead Ranking 59

Lead Ranking Advertising Benchmark Lead Scoring Examples 59

SmartBug Media

NOVEMBER 29, 2021

Marketing teams can use this metric to benchmark their success over a period of time in comparison to past time frames. Using metrics to determine marketing success is not only necessary to prove your ROI, but it’s also a valuable way to benchmark your performances and set attainable goals for the future.

Cost per Lead 137

Cost per Lead Advertising Benchmark Acquisitions Marketing & Strategy 137

Vision Edge Marketing

JUNE 6, 2023

In comparison to the CMO, the CGO has a broader focus. This involves evaluating your current customer experience against industry benchmarks and identifying areas for improvement. You can do this by collecting customer feedback, analyzing customer data, and competitive benchmarking.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Tomorrow People

JUNE 14, 2022

Step 1: Identify who to benchmark against. If you’re working for a new startup, the obvious picks for competitive benchmarking are the industry ‘winners’. If you’re already an established and mature firm, you can benchmark yourself against lower-ranked competitors instead. What do they do differently?

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156

The ROI Guy

JANUARY 25, 2017

And CXO buyers rely heavily on peers – both in collaboration and in comparison. If you want to engage earlier and higher, our brand-new Peer Comparison Tool could be the data-driven Tool you need to reshape your executive conversations and engagement effectiveness, today.

Comparison 40

Comparison Peer-to-peer Forrester Marketing Management 40

KoMarketing Associates

JUNE 25, 2020

But this is done in coordination with a comprehensive keyword analysis that informs and benchmarks performance. With this information in hand, B2B marketers can establish further benchmarks for SEO program performance , brand-specific, non-branded, and in general. For KoMarketing, content marketing provides the fuel for success.

Google 257

Google CTR Landing Pages Keywords 257

Blue Flame Thinking

JUNE 28, 2023

It’s hard to measure campaign success without comparisons. Remember to consider any industry benchmarks and previous campaign results. Determine Objectives and Set Goals Be clear on what you want to accomplish, as this will direct how you move forward.

Campaigns 89

Campaigns Tips Planning Advertising Agencies 89

Parse.ly

MARCH 30, 2023

Set benchmarks based on existing content so you can easily compare the two data sets later. Learn more about setting goals and establishing benchmarks in our Metrics for Content series. dashboard to benchmark AI content to your overall site and post performance. Use the data collected and analyzed by Parse.ly

Marketing AI 52

Marketing AI Advertising Benchmark Content Tagging 52

Martech

DECEMBER 18, 2023

But similar to project management, it’s important to expand the use of the platform to specifically track the content generated from AI initiatives (or with the use of AI) so that the organization can isolate these efforts for comparison and evaluation. Establishing metrics and benchmarks. Benchmark metrics to spotlight impact.

Marketing AI 110

Marketing AI Digital Asset Management Enterprise Management Work Management 110

Heinz Marketing

FEBRUARY 3, 2021

I’ll provide a quick rundown of the solution, provide some pros and cons, maybe some benchmarks—you’ll have to read and find out! I’ll include solutions people are less familiar with and make sure to include the popular ones for comparison.

Marketing Automation Services 126

Marketing Automation Services B2B Account Based Marketing ABM 126

Launch Marketing

JUNE 21, 2023

Some of this data will not be available in GA4 and will help give you a basis for comparison from UA to GA4 data. The more data you collect from GA4 now, the more information you will have for performance benchmarks and reporting purposes. Here is a comparison of key metrics in UA and what they are/will be in GA4.

Marketing Analytics Tools 118

Marketing Analytics Tools FAQ Digital Asset Management B2B Marketing 118

Martech

MARCH 29, 2022

It also provides dashboard insight into app capabilities allowing a granular comparison between competitor apps. The aim is to help brands maximize revenue opportunities by giving them an opportunity to benchmark themselves against competitors. Insights into consumer trends. Why we care.

Elasticity 87

Elasticity Mobile Advertising Mobile Marketing Comparison 87