Salesforce Marketing Cloud

SEPTEMBER 7, 2023

The same survey showed that workers who are happy with their companies’ efforts to create a more diverse and inclusive culture are more likely to stay. These insights not only help identify areas of improvement but also establish benchmarks to track progress over time. These folks are the leaders of tomorrow.

Thought Leadership 69

Thought Leadership Advertising Benchmark Customer Surveys Customer Satisfaction 69

Outreach

AUGUST 24, 2021

That’s why it’s essential to know which email statistics matter, how to compare your performance against industry benchmarks, and ultimately, fold these metrics into a better understanding of buyer sentiment. Most companies also break this down into positive and negative reply rates to get more granular—and for a good reason.

Open Rate 98

Open Rate Advertising Benchmark Opt-out Top of Funnel 98

Vidyard

APRIL 5, 2021

Video is a compelling medium across all industries and company sizes, and its value to businesses is only increasing. That’s why you need benchmarks to guide best practices, help you identify opportunities, and evaluate your success. Our video marketing benchmarks infographic has quick hits for you.

Advertising Benchmark 73

Advertising Benchmark Video Marketing Paid Search Agency Work Management 73

Unbounce

APRIL 15, 2021

That’s where industry benchmarks come in—and that’s why we’re thrilled to bring you a fresh (and free) Conversion Benchmark Report for 2021. Introducing the 2021 Conversion Benchmark Report. We found this reduces the impact of outliers (like pages that convert five times better than the rest) on the final benchmarks.

Landing Pages 145

Landing Pages Conversion Rate Advertising Benchmark Conversion 145

Vidyard

APRIL 5, 2021

Video is a compelling medium across all industries and company sizes, and its value to businesses is only increasing. That’s why you need benchmarks to guide best practices, help you identify opportunities, and evaluate your success. Our video marketing benchmarks infographic has quick hits for you.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Paid Search Agency Work Management 65

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. Here are the key shifts we’ve seen supported by our benchmark findings for 2021: Using video for sales has gone from “explore” to “invest”. Video in Business Benchmark Report. Video Benchmarks for Creation and Publishing 1.1

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

InsightSquared

MAY 25, 2021

Industry-first Benchmark Study from InsightSquared and RevOps Squared Reveals Top Avenues for Boosting Forecast Accuracy include Improved Data Quality, Increased Sales Rep Accountability and Automation . Only 25 percent of companies report their sales reps, those closest to the deals, are involved in the forecasting process.

Forecasting 156

Forecasting Lead Ranking Enterprise Management Research 156

Hubspot

OCTOBER 18, 2021

But the value of observing the competition isn't specific to board games — actual companies can benefit from it as well. One way to get there is through something called "competitive benchmarking" — the process of looking externally to see how your business stacks up against your competitors and industry standards.

Advertising Benchmark 57

Advertising Benchmark SWOT Lead Ranking Analysis 57

KoMarketing Associates

SEPTEMBER 10, 2019

So here’s a simple way to benchmark your own B2B ecommerce marketing. A recent Forrester research study broke out B2B companies’ ecommerce maturity into three levels. Create and maintain cross-functional alignment/agreement about the company’s B2B ecommerce strategy. And your staff. Have a dedicated ecommerce leader.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. That’s why we created the fourth annual Video in Business Benchmark Report , which analyzes business’ use of video to support sales, marketing, and communication efforts. Video Benchmarks for Creation and Publishing 1.1

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65

Heinz Marketing

MAY 8, 2020

Most of my digital marketing career has been running campaigns for eCommerce companies. But without proper benchmarking and analytics, meeting lead and sales expectations is tough– Especially if you are unable to forecast how campaigns might perform or set appropriate marketing budgets to achieve sales goals.

Marketing Qualified Leads 92

Marketing Qualified Leads Lead Ranking Advertising Benchmark Advertising Channels 92

Benchmark Email

SEPTEMBER 21, 2021

Companies don’t just want to take your email address and call it a day — they want this information so they can… The post How to Create a Company Email Newsletter in 10 Simple Steps appeared first on Benchmark Email. Sometimes they’ll even incentivize consumers with a sign-up discount or loyalty program.

Newsletter 116

Newsletter Paid Search Agency Companies Advertising Benchmark 116

Zoominfo

APRIL 20, 2021

The California Consumer Privacy Act (CCPA) gives consumers in California additional data privacy protections and control over how businesses use their personal information. We go above and beyond to ensure that we not only meet, but exceed, standards in data compliance, protection, and security.

Privacy 130

Privacy Zoominfo Advertising Benchmark Privacy Protection 130

Brandpoint

JULY 14, 2023

Social media has transformed the way businesses engage with their target audience, and manufacturing companies are no exception. However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. Make data analysis more meaningful and facilitate informed decision-making.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Zoominfo

APRIL 11, 2022

The new regulations being developed are intended to give clear guidance on how companies can meet the requirements of the law. That said, it’s worth noting that even though the agency is new, it’s merely a benchmark in what has been nearly a four-year process. Q: Do you think other states will create privacy regulatory agencies?

Paid Search Agency 100

Paid Search Agency Privacy Advertising Agencies Ad Agencies 100

accelerate agency

FEBRUARY 14, 2023

Every company in the SaaS field will have a different way of calculating theirs, and they’ll all arrive at different figures in the end. How much do SaaS companies spend on marketing? For instance, B2C companies often spend more than B2Bs. SaaS companies generally have more to spend by the very nature of their business model.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

accelerate agency

FEBRUARY 14, 2023

Every company in the SaaS field will have a different way of calculating theirs, and they’ll all arrive at different figures in the end. How much do SaaS companies spend on marketing? For instance, B2C companies often spend more than B2Bs. SaaS companies generally have more to spend by the very nature of their business model.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

Kevin Indig

APRIL 1, 2023

At some point, especially as a venture-backed company, you want to increase the traffic growth rate from content, and the way to do that is to publish more volume. Only few companies achieve high output with high quality. Every search query is a question that implies the need for specific information.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

Metadata

MARCH 4, 2021

This has been a serious labor of love for the last 6 months and today I’m excited to announce the release of two amazing assets : an advertising benchmark report as well as a dashboard of the raw data behind it based on our customer’s B2B campaigns and experiments on LinkedIn and Facebook through 2020. that companies are using.

Advertising Benchmark 52

Advertising Benchmark Cost per Lead CPL CTR 52

Zoominfo

APRIL 20, 2021

Being a privacy-first company means we are transparent about how we collect our professional contact data and uphold consumers’ rights to privacy. Several months ago, we sought out some of the world’s top privacy experts and told them: Pick our policies apart and tell us what we can do better.

Zoominfo 100

Zoominfo Privacy Advertising Benchmark Enterprise Management 100

KoMarketing Associates

MAY 28, 2015

One of the ways I stay motivated is through the re-evaluation of key statistics and industry benchmarks. Here are over 40 key B2B marketing performance statistics and benchmarks , designed to inspire and motivate your online marketing initiatives as we head towards the second half of 2015 and beyond. New Marketing Data. In the US, 2.8

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Hubspot

MAY 7, 2020

We hope to establish useful benchmarks to measure your business against, and serve as an early indicator of when short- or long-term adjustments may be needed in your strategy. Charts depict the performance of a given metric against pre-COVID benchmarks, calculated using weekly averages from January 13, 2020, to March 9, 2020.

Advertising Benchmark 90

Advertising Benchmark Optimization Work Management Burn Rate 90

Zoominfo

APRIL 20, 2021

The California Consumer Privacy Act (CCPA) gives consumers in California additional data privacy protections and control over how businesses use their personal information. We go above and beyond to ensure that we not only meet, but exceed, standards in data compliance, protection, and security.

Privacy 100

Privacy Zoominfo Advertising Benchmark Privacy Protection 100

Hubspot

APRIL 30, 2020

We hope to establish useful benchmarks to measure your business against, and serve as an early indicator of when short- or long-term adjustments may be needed in your strategy. Charts depict the performance of a given metric against pre-COVID benchmarks, calculated using weekly averages from January 13, 2020, to March 9, 2020.

Advertising Benchmark 100

Advertising Benchmark Burn Rate Outreach Open Rate 100

Envy

AUGUST 22, 2019

Demand for cyber security solutions keeps growing, but the number of cyber security companies is continually increasing, creating a highly competitive market. When it comes to marketing, cyber security companies face an uphill climb to stand out. There are more benchmarks for Google and LinkedIn. Part 1: The Why, What, and Why.

Lead Ranking 84

Lead Ranking Marketing Qualified Leads Advertising Benchmark Cost per Lead 84

InsightSquared

MAY 7, 2019

Sales is the engine driving SaaS company value. And sales expense is typically the largest expense item on a growth SaaS company’s income statement. When scaling the business, sales typically averages roughly 30% of revenue, so therefore sales spend is one of the biggest investments a company can make.

Peer-to-peer 256

Peer-to-peer Sales Cycle Product Advertising Benchmark 256

Marketing Interactions

MAY 23, 2018

When I was asked to review Kapost’s latest benchmark on B2B content operations strategy, I jumped at the chance. If you start with personalization, building in-depth personas that inform what specific target audiences find most relevant in relation to the problem you solve, then you’ll improve your targeting and segmentation.

Advertising Benchmark 83

Advertising Benchmark Marketing & Strategy B2B Content 83

The Point

JUNE 5, 2018

Earlier this year, Forrester Research conducted a detailed survey of more than 150 B2B marketing decision-makers with the intent of benchmarking the maturity of B2B marketing best practices, focused on revenue marketing and marketing automation. Why do you think sales and marketing alignment is a persistent issue? LDW: Stunning, right?

Lead Ranking 194

Lead Ranking Forrester Lead Scoring Paid Search Agency 194

Hubspot

APRIL 23, 2020

For a timeline of benchmark data updates and changes, click here to keep up with our latest findings. With constantly changing benchmark data and the future economic landscape in mind, business leaders, including HubSpot customers, are trying to determine what changes they'll need to make in the next year and beyond.

Paid Search Agency 101

Paid Search Agency Budget Programs Companies Advertising Benchmark 101

BenchmarkONE

JULY 15, 2020

Louis, MO – July 6, 2020 – Benchmark Email, a leading software as a service provider of sales and marketing solutions, today announces the launch of the BenchmarkONE K12 Edition. In February of this year, Benchmark Email acquired MarketVolt, a St. Louis-based email marketing platform.

Advertising Benchmark 52

Advertising Benchmark Press Marketing Automation Services Work Management 52

Aberdeen

AUGUST 6, 2020

Companies by and large are being affected — either positively or negatively — by the economic changes brought upon buy the COVID-19 pandemic. The post [VIDEO] Business Resilience and Agility: A Benchmark of Performance Amid Uncertainty appeared first on Aberdeen.

Advertising Benchmark 52

Advertising Benchmark Peer-to-peer Video Marketing Lock-In 52

Martech Advisor

SEPTEMBER 25, 2019

Consumer engagement with email campaigns is increasing because of shifting marketing strategies influenced by privacy regulations, according to Acoustic's Marketing Benchmark Report. This information enables companies to treat these subscribers differently and increase engagement and reduce list churn. Email isn't dead.

Advertising Benchmark 84

Advertising Benchmark Mobile Marketing Email Marketing Trends 84

SmartBrief - Marketing

MARCH 10, 2024

In the final segment of our series, we will outline how to utilize A/B testing to improve your email newsletter performance, audience segmentation and how to analyze data to inform future optimization efforts to maximize the ROI of your email newsletter.

Newsletter 106

Newsletter Practices Analytics Optimization 106

SmartBrief - Marketing

FEBRUARY 26, 2024

One of the most common – and effective – forms of regular email communication is in the form of a company newsletter. The following article provides a road map to create an effective email newsletter program based on proven best practices, with a focus on strategic planning and competitive benchmarking. That is a 40x ROI.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Convince & Convert

APRIL 12, 2024

Once you have a solid foundation of data to analyze and rank the current level of maturity your brand has on social, you can understand how it ranks against its competitors and the industry so we have a set benchmark to build from and create KPI’s and goals. Inform them on what you’re trying to do (i.e. What’s yours? Context is key.

Social Media 135

Social Media ROI Media Cross-Selling 135

Marketing Interactions

MAY 21, 2018

According to the latest email marketing benchmarks by MailChimp, I’m being generous in the example above. It’s hard to inform anything about your content marketing strategy with such low results. We pat ourselves on the back if we beat the benchmarks, even though the response rate is still dismal. Well, it’s not good enough.

Webinar Metrics 74

Webinar Metrics Marketing Strategy Marketing & Strategy Dwell 74

Content Standard

MARCH 4, 2019

Competitive Keyword Benchmarking. And the perfect place to start is through keyword benchmarking. This type of intel will help you make informed decisions about what keywords are worth going after, so you can use your resources the wisest way possible. Featured image attribution: Denise Jans.

Advertising Benchmark 79

Advertising Benchmark Keywords SEO Paid Search Agency 79