ClearVoice

SEPTEMBER 12, 2022

Rather than being reactive with your SEO efforts, why not prioritize benchmarking in your content marketing strategy? What is SEO benchmarking? A benchmark is a standard used to measure performance, typically in business. What benchmarking is not. Benchmarking is not chasing every algorithm change.

Advertising Benchmark 97

Advertising Benchmark Keywords SEO Long Tail Marketing 97

Vidyard

APRIL 5, 2021

Video is a compelling medium across all industries and company sizes, and its value to businesses is only increasing. That’s why you need benchmarks to guide best practices, help you identify opportunities, and evaluate your success. Our video marketing benchmarks infographic has quick hits for you. Get the Report.

Advertising Benchmark 105

Advertising Benchmark Video Marketing Paid Search Agency Work Management 105

Martech

JANUARY 30, 2024

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. Developers can modify and use it as long as they agree not to compete with the company for two years after purchase. Sentry provides SaaS error and performance monitoring to developers.

Paid Search Agency 123

Paid Search Agency Marketing Attribution Top of Funnel Companies 123

Valasys

MARCH 17, 2023

This means that you need to set a Facebook Ads Benchmarking to assess that effectiveness. Benchmarks are an excellent tool to help you evaluate your ads’ performance and how they compare to your industry peers. It’s worth noting that benchmarks can vary between industries. But fear not! So, let’s begin!

Cost per Acquisition 52

Cost per Acquisition Advertising Benchmark Cost Per Click Facebook 52

Porch Group Media

AUGUST 10, 2021

Email Marketing Benchmarks, Trends and Statistics – Updated for 2021. Average benchmarks for industry: Average open rate: 18.0%; Average click-through rate: 2.6%; Average click-to-open rate: 14.1%. The post Email Marketing Benchmarks, Trends and Statistics first appeared on V12. Statista ) In 2021, 4.03 billion by 2024.

Advertising Benchmark 98

Advertising Benchmark Statistics Email Marketing Trends 98

Outreach

AUGUST 24, 2021

That’s why it’s essential to know which email statistics matter, how to compare your performance against industry benchmarks, and ultimately, fold these metrics into a better understanding of buyer sentiment. Most companies also break this down into positive and negative reply rates to get more granular—and for a good reason.

Open Rate 98

Open Rate Advertising Benchmark Opt-out Top of Funnel 98

Influitive

AUGUST 11, 2016

Wondering how other companies are performing when it comes to advocate marketing? The first benchmark study on advocate marketing, “Measuring Success With Advocacy: Advocate Marketing Benchmark Study” has just been released by Waypoint Group and Influitive.

Advertising Benchmark 150

Advertising Benchmark Studies Paid Search Agency Marketing 150

Unbounce

APRIL 15, 2021

That’s where industry benchmarks come in—and that’s why we’re thrilled to bring you a fresh (and free) Conversion Benchmark Report for 2021. Introducing the 2021 Conversion Benchmark Report. We found this reduces the impact of outliers (like pages that convert five times better than the rest) on the final benchmarks.

Landing Pages 145

Landing Pages Conversion Rate Advertising Benchmark Conversion 145

Envy

AUGUST 19, 2021

The massive industry growth, together with a deluge of funding from VCs and IPOs, present an enormous opportunity for new cybersecurity companies. We’ve gone ahead and updated our Cyber Security PPC Benchmarks report so that you can see the facts and figures for yourself. Cyber Security Companies are spending more on PPC.

PPC 115

PPC Advertising Benchmark Cost per Lead Paid Search Agency 115

Vidyard

APRIL 5, 2021

Video is a compelling medium across all industries and company sizes, and its value to businesses is only increasing. That’s why you need benchmarks to guide best practices, help you identify opportunities, and evaluate your success. Our video marketing benchmarks infographic has quick hits for you.

Advertising Benchmark 73

Advertising Benchmark Video Marketing Paid Search Agency Work Management 73

Vidyard

MAY 19, 2022

KITCHENER, Ontario – May 19, 2022 – The easing of pandemic-related constraints on in-person meetings and events did not slow rapid growth in the use of video for sales, marketing and other business communications, according to the fifth annual Video in Business Benchmark Report from Vidyard.

Advertising Benchmark 103

Advertising Benchmark Video Marketing Business User-Generated Content 103

Benchmark Email

SEPTEMBER 30, 2020

While every company has very distinct and personal goals that they want to hit with their email marketing strategy, understanding your performance as it relates to your industry and region can help you see where you’re excelling and where you might be trailing behind.…

Advertising Benchmark 122

Advertising Benchmark Email Marketing Marketing & Strategy Paid Search Agency 122

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. Here are the key shifts we’ve seen supported by our benchmark findings for 2021: Using video for sales has gone from “explore” to “invest”. Video in Business Benchmark Report. Video Benchmarks for Creation and Publishing 1.1

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Sprout Social

MAY 15, 2020

Use these social media benchmarks to get a feel for how your brand is stacking up to peers in your industry. Read on for our findings on social media benchmarks across industries and networks, or skip to the detailed stats for your own industry. Note: COVID-19 has recently disrupted routines in all areas of business and daily life.

Advertising Benchmark 122

Advertising Benchmark Social Media Media Work Management 122

Vidyard

APRIL 5, 2021

Video is a compelling medium across all industries and company sizes, and its value to businesses is only increasing. That’s why you need benchmarks to guide best practices, help you identify opportunities, and evaluate your success. Our video marketing benchmarks infographic has quick hits for you.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Paid Search Agency Work Management 65

InsightSquared

MAY 25, 2021

Industry-first Benchmark Study from InsightSquared and RevOps Squared Reveals Top Avenues for Boosting Forecast Accuracy include Improved Data Quality, Increased Sales Rep Accountability and Automation . Only 25 percent of companies report their sales reps, those closest to the deals, are involved in the forecasting process.

Forecasting 156

Forecasting Lead Ranking Enterprise Management Research 156

Benchmark Email

JANUARY 31, 2023

Should you hire an SEO company or go at it yourself? An SEO… The post Before You Hire an SEO Company, Try These 16 DIY Tips appeared first on Benchmark Email. So you want to drive more online visitors to your website or increase your rankings in Google’s search engine, but don’t know where to start.

SEO 105

SEO Tips Paid Search Agency Companies 105

Content Marketing Institute

OCTOBER 30, 2020

This week, we look at benchmarks and outliers from Animalz research. Continue reading → The post Benchmarks and Outliers, Endings and Beginnings [The Weekly Wrap] appeared first on Content Marketing Institute. We spot the end for someone’s LinkedIn Live (and perhaps a beginning for yours).

Advertising Benchmark 102

Advertising Benchmark Linkedin Research Content Marketing 102

Benchmark Email

DECEMBER 11, 2023

For manufacturing companies, email newsletters are a golden opportunity to communicate directly with your audience, strengthen brand loyalty, and position yourself as a thought leader in the industry. However, the challenge lies in creating content that is both engaging and relevant to your readers.

Newsletter 52

Newsletter Paid Search Agency Companies Advertising Benchmark 52

Hubspot

OCTOBER 18, 2021

But the value of observing the competition isn't specific to board games — actual companies can benefit from it as well. One way to get there is through something called "competitive benchmarking" — the process of looking externally to see how your business stacks up against your competitors and industry standards.

Advertising Benchmark 57

Advertising Benchmark SWOT Lead Ranking Analysis 57

KoMarketing Associates

SEPTEMBER 10, 2019

So here’s a simple way to benchmark your own B2B ecommerce marketing. A recent Forrester research study broke out B2B companies’ ecommerce maturity into three levels. Create and maintain cross-functional alignment/agreement about the company’s B2B ecommerce strategy. And your staff. Have a dedicated ecommerce leader.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Benchmark Email

AUGUST 30, 2023

Whether you’re in the medical field, dentistry, or alternative medicine, marketing is essential for connecting… The post Marketing Ideas for Healthcare Companies appeared first on Benchmark Email.

Paid Search Agency 52

Paid Search Agency Companies Advertising Benchmark Internet Marketing 52

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. That’s why we created the fourth annual Video in Business Benchmark Report , which analyzes business’ use of video to support sales, marketing, and communication efforts. Video Benchmarks for Creation and Publishing 1.1

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65

Benchmark Email

JANUARY 9, 2024

This guide outlines effective strategies for… The post Crisis Management on Social Media: A Guide for Finance Companies appeared first on Benchmark Email. For financial institutions, being well-prepared to navigate the challenges that arise on social media during times of crisis is extremely crucial.

Social Media 52

Social Media Media Companies Advertising Benchmark 52

Heinz Marketing

MAY 8, 2020

Most of my digital marketing career has been running campaigns for eCommerce companies. But without proper benchmarking and analytics, meeting lead and sales expectations is tough– Especially if you are unable to forecast how campaigns might perform or set appropriate marketing budgets to achieve sales goals.

Marketing Qualified Leads 92

Marketing Qualified Leads Lead Ranking Advertising Benchmark Advertising Channels 92

Brandpoint

JULY 14, 2023

Social media has transformed the way businesses engage with their target audience, and manufacturing companies are no exception. However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. What is Social Media ROI? Focus on what you want to achieve.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Benchmark Email

SEPTEMBER 21, 2021

Companies don’t just want to take your email address and call it a day — they want this information so they can… The post How to Create a Company Email Newsletter in 10 Simple Steps appeared first on Benchmark Email. Sometimes they’ll even incentivize consumers with a sign-up discount or loyalty program.

Newsletter 116

Newsletter Paid Search Agency Companies Advertising Benchmark 116

accelerate agency

FEBRUARY 14, 2023

Every company in the SaaS field will have a different way of calculating theirs, and they’ll all arrive at different figures in the end. How much do SaaS companies spend on marketing? For instance, B2C companies often spend more than B2Bs. SaaS companies generally have more to spend by the very nature of their business model.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

accelerate agency

FEBRUARY 14, 2023

Every company in the SaaS field will have a different way of calculating theirs, and they’ll all arrive at different figures in the end. How much do SaaS companies spend on marketing? For instance, B2C companies often spend more than B2Bs. SaaS companies generally have more to spend by the very nature of their business model.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

Digital B2B Marketing

OCTOBER 1, 2013

Published Benchmarks Are Garbage. Remember, a benchmark just reflects how the companies or marketers in the study are doing. Here are a few of the problems with published benchmarks: Benchmarks are not exhaustive. They represent the results of a small sample of companies. The One Benchmark That Matters.

Advertising Benchmark 100

Advertising Benchmark Click Rate Sample Statistics 100

BenchmarkONE

SEPTEMBER 10, 2019

The combined company, Benchmark, will enable businesses to flourish with powerfully simple sales and marketing tools. The combined entity will operate under the Benchmark name and has U.S. Curt Keller, previously CEO of Benchmark, will assume the role of Chief Innovation Officer and Chairman of the Board. About Benchmark.

Advertising Benchmark 88

Advertising Benchmark Enterprise Management Marketing Automation Services Work Management 88

Allocadia

APRIL 5, 2019

Original research benchmarking how companies run the business of marketing. Here, we present the key findings of this research, including: How the best companies manage marketing performance 4 key traits of leaders in Marketing Performance Management (MPM) Benchmark data for MPM. Download PDF.

Advertising Benchmark 59

Advertising Benchmark Customer Surveys Research Paid Search Agency 59

Hubspot

JUNE 4, 2020

That's why we're publishing week-over-week benchmark data for core business metrics like website traffic, email send and open rates, sales engagements, close rates, and more. These core metrics are split by region, company size, and industry cuts, so you can explore data for companies most similar to yours. What We're Seeing.

Advertising Benchmark 86

Advertising Benchmark Paid Search Agency Budget Programs Advertising Agencies 86

Sword and the Script | B2B

NOVEMBER 23, 2019

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing. 1) Content marketing benchmarks. 1) Content marketing benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Hubspot

MAY 21, 2020

That's why we're publishing week-over-week benchmark data for core business metrics like website traffic, email send and open rates, sales engagements, close rates, and more. These core metrics are split by region, company size, and industry cuts, so you can explore data for companies most similar to yours. What We're Seeing.

Advertising Benchmark 87

Advertising Benchmark Positioning Open Rate Response Rate 87

Parse.ly

OCTOBER 29, 2018

How this one company solved that exact thing you’ve been struggling with ” means you can learn from someone else’s efforts without having to fail at the same thing they did. Analytics users now have the ability to benchmark their own sites against general attention trends in Currents. If your company uses Parse.ly

Advertising Benchmark 100

Advertising Benchmark Trends CMS Development Advertising Mediums 100