KoMarketing Associates

SEPTEMBER 10, 2019

Forrester expects B2B ecommerce in the just United States to reach $1.8 Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 Forrester predicts B2B ecommerce will continue with a 10% compound annual growth rate (CAGR) for the next five years. trillion by 2023. billion online with U.S.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Customer Experience Matrix

MAY 23, 2012

The situation – and barely concealed frustration – is captured perfectly in the headline from a recent Forrester Consulting study sponsored by Silverpop : “Response Metrics Are Used To Evaluate Success, Leaving Customer Or Business Impact Metrics Largely Ignored”. Benchmarks. Opportunities.

Lead Ranking 120

Lead Ranking Contingency Planning Planning Lead Scoring 120

Customer Experience Matrix

SEPTEMBER 1, 2010

A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. Summary: So you want some hard numbers to prove the value of marketing automation? Here's a bunch.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Webbiquity

OCTOBER 13, 2010

Its monitoring covers blogs, message boards, forums, microblogging sites, wikis, media sharing sites, social networks, online classifieds and review sites. Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics. Tweet This!

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

The ROI Guy

OCTOBER 31, 2011

Move beyond the normal product / solution approach to a consultative diagnostic engagement, helping the buyer competitively benchmark performance, uncover and prioritize important issues, and tying recommendations directly to the highest priority issues. A little more than 1 in 3 sales professionals are indicated as well prepared.

Allocation 40

Allocation Marketing Management Gartner Marketing Proposals 40

The ROI Guy

APRIL 12, 2013

Forrester reports that less than 12% of sales professionals are perceived as value-focused by executive prospects, while the inability to communicate value messages remains the number one challenge for sales teams making quota. Step 9: A Part of My World?

Tools 40

Tools Work Management Paid Search Agency Advertising Benchmark 40

NetLine

AUGUST 2, 2023

Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. As a rough benchmark, most firms that offer a managed lead generation service will charge at least $2,000 a month.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52