Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? Even if your brand decides TikTok isn’t a good fit, there’s a lot to learn from the trends that have emerged. Take advantage of low-lift, quick-cut tutorials.

Trends 145

Trends Effectiveness Marketing & Strategy Viral Marketing 145

Convince & Convert

APRIL 12, 2024

Remember, the steps outlined below should be taken once you have completed an overall audit of your brand’s social channels. jumping on the latest TikTok trend), how is it important within industry trends (what is the trend exactly?) what is the impact for the brand if we jump in on said trend?)

Social Media 135

Social Media ROI Media Cross-Selling 135

The Lead Agency

FEBRUARY 8, 2023

B2B Marketing Trends 2023 B2B marketing has undergone a significant transformation in recent years, and it’s only going to continue in 2023. Trend 1: The Rise of AI and Automation in B2B Marketing The integration of AI in B2B marketing is enhancing the industry with powerful capabilities.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Spiralytics

APRIL 23, 2023

For this reason, keeping up with the most recent digital marketing trends will help improve your campaigns and provide critical decision-making insights, dramatically reducing the risk of losing conversions and potential clients. Top Digital Marketing Trends in 2023 1. billion this year thanks to many new emerging trends.

Marketing AI 62

Marketing AI Trends Planning Paid Search Agency 62

Webbiquity

OCTOBER 17, 2023

These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. There’s lots more here, so download and check out the full report to get the complete story on content marketing trends. Download the full 80-page report to get all of the details.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Top Rank Marketing

FEBRUARY 7, 2024

The software replacement trend is indicative of a growing awareness that staying at the forefront of digital innovation is essential for long-term success. Taken together, these trends underscore the pivotal role data and technology play in crafting targeted, effective, and measurable B2B marketing campaigns.

Digital Transformation 112

Digital Transformation B2B Advertising Benchmark Gartner 112

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

Kabbage

NOVEMBER 29, 2016

With the growth in solutions, channels, and data, marketers have increasingly become more analytical and strategic when implementing campaigns to drive revenue. In today’s blog I present the top five marketing trends for 2017, supported by key statistics from the report. Interested in other key marketing findings and trends for 2017?

Trends 183

Trends Planning Top of Funnel Marketing Budget 183

KoMarketing Associates

APRIL 28, 2021

HootSuite recently published its “Social Trends 2021” report, and statistics showed that the overwhelming majority of marketers (61%) intend to increase their investment in Instagram for the remainder of the year. Interestingly, Instagram was not at the top of the list of the most effective social media channels for reaching business goals.

Planning 203

Planning Social Media Advertising Benchmark Youtube 203

SmartBrief - Marketing

FEBRUARY 26, 2024

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. According to OptinMonster , 58% of consumers check email before any other information channel, including social media. I suggest at least five or six.)

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Only B2B

APRIL 10, 2024

Keeping pace with marketing trends and technologies is essential for staying ahead of the curve. Benchmarking Your Success: Where Do You Stand? Knowing how your B2B leads to MQL conversion rate stacking up against industry benchmarks is vital for setting realistic goals and measuring progress.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Circle Studio

OCTOBER 26, 2017

Content Marketing Institute and MarketingProfs recently released their B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends—North America research. This further highlights that content marketing is no longer simply a trend or a “shiny new object,” but rather it’s become a core competency of B2B marketing teams.

Statistics 116

Statistics B2B Marketing Trends Content Marketing 116

Vision Edge Marketing

JUNE 6, 2023

The CGO is responsible for executing growth opportunities and driving revenue growth through various channels, by improving CX in each. They have a dedicated team of data scientists who analyze customer data to identify trends and patterns. The CGO has a more operational focus, whereas the CSO has a more strategic focus.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

KoMarketing Associates

APRIL 10, 2020

Depending on the industry or organizations’ target markets, it won’t be surprising if traffic, lead generation efforts, or overall digital marketing performance is down when comparing year over year or period to period benchmarks. Analyze The Trends. Dig Into The Details.

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253

KoMarketing Associates

FEBRUARY 23, 2021

Although marketers have explored a wide array of social media channels, new research suggests that they are still doing most of their posting on Facebook, above all else. Rival IQ recently published its “Social Media Industry Benchmark Report,” and statistics showed that across all industries, marketers post an average of 5.5

Marketing Report 175

Marketing Report Facebook Social Media Advertising Benchmark 175

LeadsRX

JANUARY 7, 2022

Rockefeller could be the theme behind our look at four trends in performance marketing for 2022. The trend here is that analytics is pervasive. Predictive marketing, based on past analytics and benchmarks, is coming to the forefront. We could easily have called this trend for 2022 “Micro-Analytics & Micro-Segments.”

Marketing Attribution 76

Marketing Attribution Multi-Touch Attribution Trends Advertising Agencies 76

Sprout Social

MARCH 7, 2024

A competitive analysis report typically contains information on marketing tactics, target audience demographics, product comparison and industry trends. Benefits of a competitive analysis report A competitive analysis report serves as a tool for competitor benchmarking.

Analysis 93

Analysis Marketing AI Examples SWOT 93

Vidyard

MAY 19, 2022

KITCHENER, Ontario – May 19, 2022 – The easing of pandemic-related constraints on in-person meetings and events did not slow rapid growth in the use of video for sales, marketing and other business communications, according to the fifth annual Video in Business Benchmark Report from Vidyard.

Advertising Benchmark 103

Advertising Benchmark Video Marketing Business User-Generated Content 103

Vidyard

JUNE 8, 2022

Video Benchmarks for Creation and Publishing 1.1 Video Creation Trends by Industry 1.2.1 User-Generated Video Creation Trends by Industry 1.3.1 Produced Video Trends by Industry 1.4.1 Video Creation Trends by Company Size 1.5.1 Video Creation Trends by Industry 1.2.1 Produced Video Trends by Industry 1.4.1

Organization 119

Organization Work Management Marketing Management Advertising Benchmark 119

SmartBug Media

NOVEMBER 29, 2023

Let’s explore how using HubSpot Benchmarks can help you do this and stand out from the crowd. Why Is Benchmarking in the Senior Living Industry Important? Let’s dive into how HubSpot Benchmarks supports communities and improves your bottom line. What Is HubSpot Benchmarks and How Can It Help You?

Advertising Benchmark 64

Advertising Benchmark Hubspot Top of Funnel Communities 64

Contently

OCTOBER 20, 2021

State of Finance Content 2021: Benchmarks, Trends, and Keys to Success. We analyzed tens of thousands of pieces of finserv content to figure out which topics, channels, and formats are working best. State of Healthcare Content 2021: 5 Trends Transforming the Industry.

Resources 195

Resources Content Marketing Lead Gen Course 195

Launch Marketing

DECEMBER 6, 2023

B2B marketing has never been more personalized and to continue to be effective, it must incorporate many trending and emerging tactics moving forward. As content floods marketing channels, it can often get lost in the noise. We hope this content will help you make 2024 your best year yet.

Resources 136

Resources B2B Marketing Planning B2B 136

Vidyard

SEPTEMBER 27, 2022

Video Benchmarks for Creation and Publishing 1.1 Video Creation Trends by Industry 1.2.1 User-Generated Video Creation Trends by Industry 1.3.1 Produced Video Trends by Industry 1.4.1 Video Creation Trends by Company Size 1.5.1 Video Creation Trends by Industry 1.2.1 Produced Video Trends by Industry 1.4.1

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

Benchmark Email

APRIL 25, 2023

Despite trending social media channels and mobile messengers, email is still one of the top channels for businesses. That’s why every eCommerce business must have a solid email… The post 89 Winning Email Subject Lines Online Retailers Can Take Inspiration From appeared first on Benchmark Email.

eCommerce 81

eCommerce Advertising Benchmark Social Media Trends 81

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. B2B customers are exceptionally savvy and can spot sponsored content a mile away.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Benchmark Email

MAY 4, 2022

It’s vogue to think of social media and other new channels as the way to go with marketing these days. Indeed, Instagram marketing is on-trend due to the platform’s one billion active monthly users – it’s simply not possible to ignore those kinds of numbers.

Email Marketing 105

Email Marketing Advertising Benchmark Business Social Media 105

Sprout Social

APRIL 9, 2024

In a previous role, I had the benefit of reporting into some of the best marketing executives at American Eagle who gave benchmark-level leadership for social media teams by providing encouragement, curiosity and humility. For example, surprise and delight has become the hottest trend in marketing (not just social media).

CMO 91

CMO Top of Funnel Thought Leadership Marketing Funnels 91

Sprout Social

NOVEMBER 30, 2023

Checking out how much content they’ve developed in total could help you set expectations or benchmarks for your content. When it comes to competitor analysis, these USPs serve as a benchmark and inspiration for product development as they highlight features users expect from a scheduling tool.

Planning 105

Planning Paid Search Agency Advertising Benchmark Analysis 105

Sprout Social

FEBRUARY 1, 2024

Sentiment analysis and trend forecasting from social listening unlocks the potential to not only meet these needs but to anticipate them by helping you: Understand consumer preferences : Granular insights into customer behavior patterns and psychographics reveal customer preferences.

Social Media 109

Social Media Ideal Customer Profiles Media Customer Satisfaction 109

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. AI is changing the game and setting new benchmarks for business excellence. Why this surge? Content generation AI is also impacting content creation and the way we write.

Marketing AI 120

Marketing AI Lead Ranking Work Management Lead Scoring 120

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. With where we see the trends taking us , that trajectory isn’t expected to slow down. Here are the key shifts we’ve seen supported by our benchmark findings for 2021: Using video for sales has gone from “explore” to “invest”.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Brandwatch Marketing

OCTOBER 25, 2023

The direct channel in Google Analytics tracks the number of people who typed your URL into their address bar, used a browser bookmark, or clicked a link in an untracked email or offline document. Importantly, you can track conversations that do not include @mentions or happen outside the official, owned channels of your brand.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

Martech

FEBRUARY 9, 2022

SparkPost , the world’s largest email sending and optimization platform delivering nearly 40% of the world’s email, released its annual email benchmark report, titled Email in 2022: The trends, behaviors, and benchmarks driving email forward. Email in 2022: The trends, behaviors, and benchmarks driving email forward.

Privacy 76

Privacy Customer Surveys Advertising Benchmark Budget Programs 76

Martech

NOVEMBER 14, 2022

via Content Marketing Institute/MarketingProf’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023. What content channels will get more money. via Content Marketing Institute/MarketingProf’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023.

Marketing Report 94

Marketing Report B2B Marketing Content Marketing B2B Thought Leadership 94

SmartBug Media

FEBRUARY 13, 2024

Trends constantly come and go, but some have staying power. Is the trend just another distraction? To strike a balance between the two, regularly evaluate your strategies against industry trends and customer feedback. Keep feedback channels open to promptly address customer concerns or confusion.

Allocation 59

Allocation Marketing & Strategy Business Guidelines 59

Valasys

NOVEMBER 21, 2019

The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time.

Planning 58

Planning Studies B2B Marketing Trends 58

Top Rank Marketing

AUGUST 16, 2023

Here are some trends that are placing B2B marketers in a uniquely tricky position at the moment. The research shared “a notable trend toward retention and cross-sell/up-sell plays, as prior experience with the vendor jumped from 25% in 2022 to 40% in 2023.” This trend was especially stark in the Tech sector. percent. .”

B2B Marketing 94

B2B Marketing Paid Search Agency Terms and Conditions Advertising Agencies 94