Benchmark Email

APRIL 16, 2024

Effective email marketing strategies often rely on a multi-channel approach to reach and engage customers. Among the myriad of marketing channels available, social media and email marketing stand out as two powerful tools for connecting with your audience.

Social Media 52

Social Media Email Marketing Social Marketing Multi-Channel 52

KoMarketing Associates

SEPTEMBER 29, 2022

As B2B marketers look for more ways to improve their lead nurturing strategies, new research indicates that they are turning to social media and personalization to do so. That being said, the majority of B2B marketers (46%) are now turning to social media as they look to enhance their nurture programs.

Lead Nurturing 162

Lead Nurturing B2B Marketing B2B Budget Programs 162

Animalz blog

FEBRUARY 25, 2024

You analyze all your channels — including the unsexy ones — to find the biggest opportunities and only then double down with great content. An increasing number of customers focus most of their budgets on different channels, platforms, and formats. Have you really considered which channels they prefer and why? ROI required.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Webbiquity

OCTOBER 17, 2023

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. LinkedIn is, of course, the top social media platform for B2B marketers.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Sprout Social

MARCH 7, 2024

Benefits of a competitive analysis report A competitive analysis report serves as a tool for competitor benchmarking. Alternatively, you can use competitive monitoring and social listening to learn what other companies your audience is interested in. Let’s dive into some more key benefits.

Analysis 93

Analysis Marketing AI Examples SWOT 93

Zoominfo

JULY 27, 2023

You might start creating ABM campaigns with simple personalization, such as using the contact’s first name across channels or sending new content that specifically speaks to a challenge they’re facing. Decide which channels to prioritize and how you will track the effectiveness of those campaigns.

Account Based Marketing 246

Account Based Marketing ABM Marketing Analytics Tools Automation 246

KoMarketing Associates

JUNE 15, 2021

As B2B marketers look toward social media to reach their primary objectives, new research suggests that Instagram and YouTube are growing in popularity among the list of top channels. Facebook’s Dominance Among Social Media Marketers. posts), suggesting that many are still turning to this familiar channel.

Social Media 177

Social Media Marketing Report Social Marketing B2B Marketing 177

KoMarketing Associates

APRIL 28, 2021

As marketers take a closer look at their social media marketing plans, new research suggests that more of them are looking to increase their investment in one platform, in particular, to achieve their goals. Interestingly, Instagram was not at the top of the list of the most effective social media channels for reaching business goals.

Planning 203

Planning Social Media Advertising Benchmark Youtube 203

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

KoMarketing Associates

JUNE 9, 2021

This makes it the most popular social media channel for influencer marketing, in particular. Approximately 62% of marketers claim that they’ve seen an increase in sales when working with influencers on social media advertising campaigns as well. “It It comes as no surprise,” wrote the authors of the report.

Barriers 203

Barriers Marketing Budget Advertising Benchmark Social Media 203

SmartBrief - Marketing

FEBRUARY 26, 2024

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. According to OptinMonster , 58% of consumers check email before any other information channel, including social media.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Only B2B

APRIL 10, 2024

Benchmarking Your Success: Where Do You Stand? Knowing how your B2B leads to MQL conversion rate stacking up against industry benchmarks is vital for setting realistic goals and measuring progress. Lead Quality (50-70%): This benchmark reflects the percentage of MQLs that meet your predefined criteria for lead qualification.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Sprout Social

NOVEMBER 30, 2023

How to analyze marketing competitors To analyze your competitor’s marketing strategy, you need to gather as much competitive intelligence as possible about their marketing, from web and social media to field marketing. Also follow social media hashtags related to your product or service. Publishing whitepapers/ebooks?

Planning 105

Planning Paid Search Agency Advertising Benchmark Analysis 105

Top Rank Marketing

FEBRUARY 12, 2024

Top B2B influencer marketing tactics B2B marketers are using a variety of different channels and mediums to reach audiences with their influencer campaigns. TopRank’s 2023 B2B Influencer Marketing Report found that social media, industry presentations and video top the list. An “unboxing” campaign for social media would exemplify this.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

The Point

OCTOBER 11, 2022

How can organizations refine and enhance their databases while adhering to the seemingly ever-changing privacy landscape; One of the implications that we’re seeing due to data privacy laws (and the hurdles they present for email marketers) is a growing reliance on other channels – in particular, social media.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

KoMarketing Associates

FEBRUARY 23, 2021

Although marketers have explored a wide array of social media channels, new research suggests that they are still doing most of their posting on Facebook, above all else. Rival IQ recently published its “Social Media Industry Benchmark Report,” and statistics showed that across all industries, marketers post an average of 5.5

Marketing Report 175

Marketing Report Facebook Social Media Advertising Benchmark 175

Martech

DECEMBER 6, 2023

The aim is to distinguish efficient channels for messaging customers and eliminate the waste of those channels that are ineffective. Channel99’s capabilities offer the prospect of an objective, third-party view of campaign efficiency in contrast with results reported by individual channels.

Campaigns 107

Campaigns Account Based Marketing B2B DemandBase 107

Marketing Insider Group

JUNE 16, 2021

Writing optimized social media posts that are highly engaging isn’t as easy as it looks. Posting on social for a personal account can look a lot different than posting for a business account. To get the most out of social media, you need a plan. Writing Social Media Content that Wins Every Time. You’re not alone.

Social Media 262

Social Media Media Content Linkedin 262

Only B2B

MARCH 13, 2024

By partnering with relevant industry publications and social media groups, you expose your content to a much larger audience actively searching for solutions in your area. Promotion and monitoring: This includes promoting your syndicated content and tracking its performance across different channels.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Brandwatch Marketing

OCTOBER 25, 2023

The direct channel in Google Analytics tracks the number of people who typed your URL into their address bar, used a browser bookmark, or clicked a link in an untracked email or offline document. Use social listening Perhaps the most effective tactic is to look at where people are already talking – social media and other websites.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

Sprout Social

FEBRUARY 8, 2024

By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy. Competitor mapping involves using competitive benchmark data to help you make decisions about the business, and gain intelligence about your competitors’ strengths and weaknesses.

SWOT 109

SWOT Comparison Peer-to-peer Analysis 109

Top Rank Marketing

FEBRUARY 7, 2024

Marketing skills are digital skills LinkedIn’s 2023 B2B Marketing Benchmark reveals a telling trend: digital skills are seen as the bedrock of success for B2B marketers at every level. Overall, marketers seem to be taking a more conservative wait-and-see approach to their channels of choice in 2024.

Digital Transformation 111

Digital Transformation B2B Advertising Benchmark Gartner 111

Parse.ly

MARCH 30, 2023

Common goals include increasing pageviews , improving engaged time , attracting attention on social channels, and generating leads. Set benchmarks based on existing content so you can easily compare the two data sets later. Learn more about setting goals and establishing benchmarks in our Metrics for Content series.

Marketing AI 105

Marketing AI Advertising Benchmark Content Tagging 105

Sprout Social

SEPTEMBER 18, 2023

Managing social media and other marketing channels in this economy can be challenging. It’s all about knowing what’s working, and focusing in on activities and core channels that are delivering. Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing.

Marketing Budget 131

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 131

Vision Edge Marketing

JUNE 6, 2023

The CGO is responsible for executing growth opportunities and driving revenue growth through various channels, by improving CX in each. This involves gathering feedback from multiple sources, such as primary customer research and social media. The CGO has a more operational focus, whereas the CSO has a more strategic focus.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Webbiquity

AUGUST 7, 2018

Competitive benchmarking: How do your results compare, across channels, to those of key competitors? Performance: Which content or channel is having the biggest impact? Predictive/prescriptive: Based on recent results, which topics or channels are likely to perform best in the near future?

Marketing Analytics Tools 205

Marketing Analytics Tools Class Budget Programs Analytics 205

Launch Marketing

NOVEMBER 15, 2023

As we strive towards 2024, the dynamics of B2B social media marketing strategy have witnessed profound changes, reshaping strategies and redefining norms. The strategies, tools and preferences of B2B marketers have shifted, charting new pathways in how businesses engage with their audience on various social platforms.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Sprout Social

APRIL 9, 2024

In October 2023, I interviewed for a VP of Social and Content Strategy role for a very well-known and established brand. I replied, “Can you give me an idea of how involved the C-suite is with the social team?” I replied, “Can you give me an idea of how involved the C-suite is with the social team?” To me this was a red flag.

CMO 91

CMO Top of Funnel Thought Leadership Marketing Funnels 91

Optinmonster

NOVEMBER 7, 2023

Average Ecommerce Conversion Rate Benchmarks The average ecommerce conversion rate is a benchmark for measuring your site’s performance against others. Here’s a breakdown of how these rates can differ across devices, industries, regions or countries, and marketing channels.

Conversion Rate 73

Conversion Rate eCommerce Advertising Benchmark Marketing Analytics Tools 73

SmartBrief - Marketing

MARCH 4, 2024

In part one of our three-part series on email newsletter best practices, we addressed core foundational elements of an effective email newsletter , including compelling statistics, defining your goals and audiences and how to use competitive benchmarking to inform the overall email newsletter strategy.

Newsletter 91

Newsletter Template Email Marketing Design 91

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Benchmark Email

MAY 26, 2021

Consumers engage with their favorite brands through multiple channels. They’re using a combination of web, social media, email, and live chat to buy products online. And they’re doing so from different devices — smartphones, tablets, and desktops.

eCommerce 143

eCommerce Practices Best Practices Business 143

Sprout Social

FEBRUARY 15, 2024

In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following.

Webinar Metrics 105

Webinar Metrics Tips Marketing AI Social Media 105

Benchmark Email

APRIL 25, 2023

Despite trending social media channels and mobile messengers, email is still one of the top channels for businesses. That’s why every eCommerce business must have a solid email… The post 89 Winning Email Subject Lines Online Retailers Can Take Inspiration From appeared first on Benchmark Email.

eCommerce 81

eCommerce Advertising Benchmark Social Media Trends 81

Unbounce

APRIL 15, 2021

That’s where industry benchmarks come in—and that’s why we’re thrilled to bring you a fresh (and free) Conversion Benchmark Report for 2021. Introducing the 2021 Conversion Benchmark Report. We found this reduces the impact of outliers (like pages that convert five times better than the rest) on the final benchmarks.

Landing Pages 145

Landing Pages Conversion Rate Advertising Benchmark Conversion 145

Benchmark Email

MAY 4, 2022

It’s vogue to think of social media and other new channels as the way to go with marketing these days. And most businesses have responded by upping their social media efforts –… The post 5 Ways Your Business Can Use Instagram to Grow Your Email Marketing List appeared first on Benchmark Email.

Email Marketing 105

Email Marketing Advertising Benchmark Business Social Media 105

Metadata

NOVEMBER 7, 2023

We’re talking about calls to action (CTAs) and how they make or break paid social campaigns. In the context of paid social advertising , a call to action encourages someone in your target audience to do something next, such as download an ebook, request a demo , or learn more about your product. What’s a call to action or CTA?

Cost per Lead 52

Cost per Lead Paid Social Agency CPO CPL 52