The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% Sure enough, Gartner has had to once again lower expectations , cutting in half their earlier growth estimates, now predicting only a 2% rise. Sometimes you don’t want to be right, and this is one of those times.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

OCTOBER 22, 2009

With earnings season in full swing we know that this is not the case as CFOs in an environment where revenue is hard to come by, are squeezing every ounce of cost out of the business to post good earnings and maintain enterprise value. CIOs must benchmark IT according to business impact." How important is ROI still? ROI is required.

ROI 40

ROI Gartner Advertising Benchmark Budget Management 40

Ambal's Amusings

SEPTEMBER 17, 2009

B2B Lead Generation Benchmark Study 2009. This reality presents a terrific opportunity for B2B marketers. Connect with your customers through a case study. I spotted a family style magazine at the hair dressers one day, and decided to buy a half page advertorial. In B2B, this marketing tactic is a case study.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Convince & Convert

SEPTEMBER 21, 2010

You are indeed the perfect case study. You are indeed the perfect case study. link] Steven Groves Excellent advice on how to make progress and Charlene was spot on as well. Your still trading time for money in the mkt equation [link] Steven Groves Excellent advice on how to make progress and Charlene was spot on as well.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Ambal's Amusings

AUGUST 27, 2009

B2B Lead Generation Benchmark Study 2009. Persuade: build a business case that gains them the approval for the project and enrolls the other people their company includes on the project team. Or ask whether your salespeople can meet with their decision team to present customized proposals or quotations. Get Content.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. What channels will resonate the most, for example, what presentation format will work? Take Demandbase for example. Marketing automation.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

SnapApp

DECEMBER 22, 2016

There blog motto, “Your Daily Dose of Inbound,” is spot on considering their endless unique posts about holiday marketing, best Chrome SEO add-ons, inbound sales, and so much more. This blog combines heaps of fun videos, infographics, written posts, and interviews to present you with fresh advice on content marketing.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48