The ROI Guy

JULY 9, 2013

Enterprise software remains a bright spot as organizations strive to use software to automate business processes and improve productivity, Emerging investments in mobility, cloud and big data ramping up, but not yet “crossing the chasm” and as such, failing to make up for the growth shortfall.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

JANUARY 8, 2013

As a result, Financial Justification / ROI is now the most important content buyers rely on to make purchase decisions (greatly exceeding the importance of case studies, product demos and thought leadership content), and that over 90% of IT purchase decisions now require a formal business case for approval (IDC - 2013). –the

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

The ROI Guy

JANUARY 6, 2012

Serious budget constraints make even high ROI projects hard to get approved. However, it is during this early phase that buyer’s indicate establishing strong provider preferences, with Forrester indicating that 65% of vendors who create the buying vision during these early phases of the journey getting the deal.

Work Management 40

Work Management Marketing Management Gartner Forecasting 40

The ROI Guy

OCTOBER 31, 2011

Move beyond the normal product / solution approach to a consultative diagnostic engagement, helping the buyer competitively benchmark performance, uncover and prioritize important issues, and tying recommendations directly to the highest priority issues. A little more than 1 in 3 sales professionals are indicated as well prepared.

Allocation 40

Allocation Marketing Management Gartner Marketing Proposals 40

Content Standard

AUGUST 26, 2016

If you can work your email strategy into your broader content strategy, the results will prove worth the work (especially where ROI is concerned): according to the Direct Marketing Association via Outbound Engine, “Email marketing yields an average 4,300 percent return on investment for businesses in the United States.”

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

The ROI Guy

APRIL 15, 2014

And research from Forrester indicates that the late engagement could have serious impacts on win rates? Almost 60% of a typical pipeline is being indicated as stalled – no longer moving forward in the decision making process, this according to the Sales Benchmark Index. What would your roadmap be on how to best bridge this Value Gap?

Storytelling 40

Storytelling Enterprise Management Peer-to-peer Work Management 40

The ROI Guy

NOVEMBER 29, 2010

Marketing needs to develop content and assessment tools to help sales professionals add value earlier in the sales process, helping to morph current product / solution sales methodologies towards value selling engagements.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Ambal's Amusings

SEPTEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council. Talking about your products’ features won’t help with that. Please focus on prospect presale engagement" Read on to get their insights.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

The ROI Guy

SEPTEMBER 3, 2010

Formally defined, Demand Generation is the use of targeted marketing programs to address four key objectives for B2B marketers: Building awareness of a company’s products and services; Establishing relevance to a prospective buyer/end user; Supporting validation for the purchase; and Mitigating customer concerns.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

Content4Demand

SEPTEMBER 16, 2020

Steve Casey, a Principal Analyst at Forrester/SiriusDecisions put it this way: “Buyers expect providers to know who they are what they want in every experience they have throughout the lifecycle of the relationship.” The product shouldn’t be the star of the show; your ability to solve their problems is.

Top of Funnel 99

Top of Funnel Peer-to-peer Conversion Ad Building 99

Optinmonster

JANUARY 15, 2024

You can come up with an appealing marketing campaign that resonates with your target audience if you know that customers bought your product to improve their productivity. But they take no further action after signing up and aren’t interested in using your product. But true evaluators show clear signs of deep product engagement.

Conversion Rate 104

Conversion Rate Conversion Tips Marketing Analytics Tools 104

Optinmonster

JANUARY 15, 2024

You can come up with an appealing marketing campaign that resonates with your target audience if you know that customers bought your product to improve their productivity. But they take no further action after signing up and aren’t interested in using your product. But true evaluators show clear signs of deep product engagement.

Conversion Rate 52

Conversion Rate Conversion Tips Marketing Analytics Tools 52

Marketing Insider Group

SEPTEMBER 14, 2020

The percentage of internet users that conduct product research online is about 78%. One of our favorite content marketing ROI case studies comes from Tiger Fitness. Approximately 49% of consumers say they use Google to discover new products. The Sales Benchmark Index ). Forrester ). Optinmonster).

Stats 271

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 271

SnapApp

DECEMBER 4, 2017

Content ROI Statistics. 76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. Content ROI Statistics. . #14. Blogging Statistics. Top. . . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

NetLine

AUGUST 2, 2023

B2B lead generation is the process of identifying and capturing interest from potential customers in your product or service, with the ultimate goal of converting them into buyers. However, buyers are still educating themselves with white papers, case studies, and webinars. Made using Midjourney What is B2B Lead Generation?

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Engagio

OCTOBER 13, 2020

In the 14 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. According to TOPO’s 2019 Account Based Benchmark report , the #1 indicator of account-based success is the coordination between marketing and sales. In both cases, Marketing can and should help. How qualified is this account?

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Ambal's Amusings

AUGUST 27, 2009

Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council. Influence: your prospects are driven to promote this knowledge to others in their organization and drive interest and buy-in for your product or service.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

The ROI Guy

OCTOBER 5, 2011

A Demand-Gen Report interview with Thomas Pisello, The ROI Guy, Chairman & Founder of diagnostic / ROI sales tool provider Alinean Inc. Buyers are in control, with almost 70% indicating they don’t think sales is adding enough value-add to their engagements (Forrester 2011). Customers bought "products."

Budget Programs 40

Budget Programs Demand Tools Terms and Conditions 40

Engagio

OCTOBER 1, 2019

In the 13 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. According to TOPO’s 2019 Account Based Benchmark report , the #1 indicator of account-based success is the coordination between marketing and sales. In both cases, Marketing can and should help. – Forrester Consulting.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

Improving Lead Quality Can Improve Sales Productivity (blog post). How Acteva and IDology Achieved Significant Results with Lead Management (on-demand case study webinar). How Vindicia went from Zero to Lead Management Hero in One Day (on-demand case study webinar). white paper). Email Measurement: Opens or Clicks?

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

SnapApp

AUGUST 1, 2017

Demand generation is creating awareness for your product or service in order to drive revenue. . It's what makes consumers engage with a brand without yet having tried a product or service. . . Lead generation focuses on driving interest and inquiry into specific products or services. Ramping up with interactive content. .

Demand Generation Agencies 74

Demand Generation Agencies Demand Generation Top of Funnel Lead Ranking 74