Marketing Insider Group

APRIL 10, 2024

Every company is looking to squeeze as much ROI out of each marketing campaign as possible, constantly searching for their next edge. Marketers are looking to reach their intended audience in an innovative, never-been-done-before way. And while digital marketing was once seen as innovative, it’s viewed as mandatory today.

Marketing Strategy 172

Marketing Strategy Marketing & Strategy Paid Search Agency Marketing Analytics Tools 172

Webbiquity

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Marketing Insider Group

FEBRUARY 13, 2023

It’s now been 20 years since the team at ITSMA coined the term Account-Based Marketing (ABM). I was very fortunate to work with ITSMA (now Momentum ITSMA after their merger) during a good part of my nearly two decades with SAP Marketing (and beyond). Not surprisingly, ABM is the top B2B marketing tactic.

Account Based Marketing 201

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 201

KoMarketing Associates

APRIL 6, 2021

As more B2B marketers experiment with account-based marketing (ABM), new research suggests that they are diverting more of their budget to this tactic. This was followed by content marketing (60%), sales enablement (48%) and personalization/customization (43%). COVID-19 and Changing Marketing Investments.

Account Based Marketing 243

Account Based Marketing Marketing Report B2B Marketing B2B 243

KoMarketing Associates

JANUARY 24, 2023

As more B2B marketers begin to see a return-on-investment (ROI) from account-based marketing (ABM), new research suggests that they will be increasing their budget for these initiatives in 2023. However, ABM has not come without challenges for B2B marketers. About 38% cited difficulties surrounding sales and marketing alignment.

Account Based Marketing 198

Account Based Marketing Spending B2B Marketing Budget Management 198

The Point

OCTOBER 11, 2022

A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers. Personalization is over-rated.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

Anyword

APRIL 22, 2024

In today’s fast-paced digital world, the integration of marketing technologies and the utilization of analytics are more than just beneficial; they’re essential for crafting effective marketing strategies. Let’s explore how these powerful features can transform your marketing approach and drive success.

Analytics 52

Analytics Allocation Advertising Benchmark Lead Ranking 52

Top Rank Marketing

JANUARY 22, 2024

Are you feeling the pressure to prove your marketing team’s ROI? In our 2023 B2B Influencer Marketing Report , 93% of the marketers we surveyed said they’re being pushed to prove their ROI. The good news is that we marketers have more tools than ever to measure our success. If so, you’re in good company.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

KoMarketing Associates

FEBRUARY 9, 2022

Many B2B marketers turn to account-based marketing (ABM) to achieve their primary objectives. Bad data is the kryptonite of ABM campaigns — with inaccurate information, organizations are at risk of targeting out-of-market accounts and prioritizing the wrong leads,” wrote the authors of the report. “Bad

Account Based Marketing 281

Account Based Marketing ABM Marketing Report B2B Marketing 281

Only B2B

APRIL 10, 2024

MQL sits at the intersection of marketing and sales. Many marketers view MQL as flawed because less than 1% of these leads typically reach the final stage of the buying process, and even then, there’s no guarantee they’ll convert. Benchmarking Your Success: Where Do You Stand?

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

KoMarketing Associates

JUNE 9, 2021

As more marketers look to influencer marketing to achieve their top objectives, new research indicates that Instagram is growing in importance as a platform. This makes it the most popular social media channel for influencer marketing, in particular. Influencer Marketing As a Tactic in 2021.

Barriers 203

Barriers Marketing Budget Advertising Benchmark Social Media 203

Top Rank Marketing

FEBRUARY 26, 2024

In this environment, marketers are under pressure to drive impact and bolster the pipeline. ” Partnering with the right B2B tech marketing agency can be a critical move to overcome the challenges at hand, and get the most out of your budget. 1: Specialization in tech marketing and understanding of the industry landscape.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Allocation 98

KoMarketing Associates

MARCH 6, 2020

Marketers can launch their marketing campaigns on any day of the week, but as new research shows, sending emails on certain days – particularly Tuesdays and Thursdays – may be more efficient. Marketers See Marginal Success through Email. Sunday and Tuesday had the lowest click-to-open rate (14.6%).

Email Campaigns 276

Email Campaigns Email Marketing Campaigns Open Rate 276

KoMarketing Associates

MAY 27, 2020

Although marketers have been turning to email to reach their customers and prospects for quite some time, new research shows that it still holds strong as a marketing tactic. Cheetah Digital and Econsultancy recently published the report, “Is Your Marketing Strategy Out of Touch?” Timing Marketing Emails Appropriately.

Marketing Report 295

Marketing Report Email Marketing Banner Ads Open Rate 295

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. Firmbee.com on Unsplash As Norman Vincent Peale said, “All successful people have a goal.

Social Media 313

Social Media Social Marketing Planning Tips 313

Optinmonster

JANUARY 24, 2024

Hello there, fellow email marketers! Let’s talk about how to measure email marketing success. Despite the rumors of email marketing dying , it remains an integral part of any effective digital marketing strategy. But how do we gauge the effectiveness of your email marketing?

Email Marketing 84

Email Marketing Planning Open Rate Click Rate 84

Marketing Insider Group

JULY 29, 2020

To know whether your content initiatives are working as intended, measure the effectiveness of your campaigns, and prove the value of your work to your leadership team, you’ll need to tackle the challenge of measuring your ROI. What Does Content Marketing ROI Include? Calculating Content Marketing ROI.

Top of Funnel 349

Top of Funnel ROI Lead Ranking Lead Scoring 349

Martech

APRIL 5, 2024

Insufficient usage of martech may also hinder the improvement of marketing processes. Ultimately, martech platforms must address two types of marketing problems: customer-facing communication issues (e.g., Treat your marketing processes like any new customer-facing campaign or channel Choose your use cases wisely.

Peer-to-peer 93

Peer-to-peer Paid Search Agency SMS Gartner 93

Top Rank Marketing

FEBRUARY 12, 2024

You’ve probably heard about B2B influencer marketing. The strategy has exploded in adoption, with a 2023 Ogilvy study finding that 75% of B2B businesses are leveraging influencers in their campaigns. Even if you have a general idea of how and why B2B influencer marketing works , you still might wonder how it plays out in practice.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

Anyword

MARCH 14, 2024

In the dynamic realm of digital marketing, every word you publish carries weight, poised to make or break your brand’s online presence. Enter Anyword’s Benchmarking feature, a tool designed to dispel the fog of uncertainty surrounding content creation. What’s Benchmarking?

Advertising Benchmark 98

Advertising Benchmark Lead Scoring Lead Ranking Comparison 98

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Affiliate marketing. Why pay attention to the creator economy?

Advertising Agencies 125

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 125

Benchmark Email

MAY 11, 2022

Need details on how to send a successful email marketing campaign? The key to any successful email marketing campaign is knowing your target audience and continually optimizing your campaigns to build on your success. Here’s everything you need to know.

Email Marketing 130

Email Marketing Campaigns Tips Advertising Benchmark 130

Martech

DECEMBER 18, 2023

For creative and marketing teams, this means leveraging AI tools to help with: Automating repetitive administrative tasks. Analyzing campaign performance data. The goal is to use AI to empower human marketers and creatives, not replace them. Dig deeper: Marketing work management: The forgotten essential 2. Governance.

Marketing AI 110

Marketing AI Digital Asset Management Enterprise Management Work Management 110

Benchmark Email

MARCH 20, 2024

In the digital age, email marketing has become a crucial tool in cultivating these relationships. However, it is not just any email blast that will do; it requires… The post Building Stronger Distributor Relationships with Targeted Email Campaigns appeared first on Benchmark Email.

Email Campaigns 98

Email Campaigns Campaigns Ad Building Blast Campaigns 98

Benchmark Email

MARCH 13, 2024

Email marketing has remained a cornerstone of digital marketing strategies for businesses of all sizes. However, the success of your email campaigns greatly depends on the email marketing tool you choose.

Email Marketing 52

Email Marketing Features Advertising Benchmark Marketing & Strategy 52

Benchmark Email

MAY 31, 2023

As email marketers, our primary goal is to create email campaigns that engage our subscribers and drive conversions. We must navigate the line between promotional and intrusive, ensuring that our campaigns respect our subscribers’ time and privacy while still achieving our business objectives.

Ethics 98

Ethics Promotion Email Marketing Advertising Benchmark 98

Benchmark Email

NOVEMBER 14, 2022

An email marketing team is responsible for planning, executing, and measuring email marketing campaigns. The team typically consists of people with different skill sets, including creatives and copywriters, designers, analysts, and project managers.

Email Marketing 105

Email Marketing Planning Copywriting Advertising Benchmark 105

Martech

FEBRUARY 28, 2024

B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Investors, boards and leadership expect marketing growth to be measurable, predictable and projectable. But the truth is that marketing is not a hard science. Now, marketing needs to show ROI quickly.

Lead Gen 137

Lead Gen Top of Funnel Demand Generation Agencies B2B Marketing 137

Benchmark Email

MARCH 13, 2023

Email marketing is a powerful tool for businesses to reach their target audience and promote their products or services. However, crafting effective email campaigns that drive engagement and conversions can be a challenge. This is where ChatGPT can help.

Email Marketing 110

Email Marketing Advertising Benchmark Training Email Campaigns 110

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Paid Content 97

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 97

Tiecas

APRIL 5, 2024

A documented industrial marketing strategy is critical for success. Did you know 80% of successful content marketers have a documented content marketing strategy? Implementing hit-or-miss content marketing tactics is not likely to produce the results you want. Table of Contents What is an Industrial Marketing Strategy?

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

Launch Marketing

NOVEMBER 15, 2023

As we strive towards 2024, the dynamics of B2B social media marketing strategy have witnessed profound changes, reshaping strategies and redefining norms. The strategies, tools and preferences of B2B marketers have shifted, charting new pathways in how businesses engage with their audience on various social platforms.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Benchmark Email

MARCH 15, 2022

Image by Gerd Altmann from Pixabay Email marketing is a great way to nurture your prospects and keep them engaged with your products or services. However, if your email copy is uninspiring, you run the risk of making your audience apathetic to your drip marketing efforts and either ignore your outreach or unsubscribe to your campaigns.

Copywriting 145

Copywriting Email Marketing Tools Advertising Benchmark 145

Navigate the Channel

JULY 12, 2023

Email is one of the most measurable tactics a building materials or construction company marketer can employ. But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan. Math is fun!

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Benchmark Email

AUGUST 30, 2022

So how can you get the number of conversions from your email marketing campaigns up? But even if… The post Top 11 Reasons Email Marketing Fails appeared first on Benchmark Email. Only a small fraction of the potential customers who click through to your website will actually make a purchase.

Email Marketing 111

Email Marketing CAN-SPAM Advertising Benchmark Marketing 111

SmartBug Media

NOVEMBER 29, 2021

Looking for a way to formally measure the success of your marketing efforts? In this day and age, it is simply not enough to rely on gut feeling or intuition to determine how successful your marketing strategy has been. Here are the marketing success metrics you should be tracking and measuring up against. Cost Per Lead.

Cost per Lead 137

Cost per Lead Advertising Benchmark Acquisitions Marketing & Strategy 137

Benchmark Email

APRIL 2, 2024

In the realm of email marketing, the adage “a picture is worth a thousand words” holds more truth than ever. The incorporation of high-quality visuals into your email campaigns is not just an enhancement;… The post 7 Places to Find Email Template Images appeared first on Benchmark Email.

Template 75

Template Advertising Benchmark High Quality Lead Email Campaigns 75