Email Marketing Benchmarks You Need To Know
SendX
MARCH 13, 2024
To truly harness the power of email marketing, it's crucial to understand how your campaigns measure up against industry standards. That's where benchmarks come in.
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SendX
MARCH 13, 2024
To truly harness the power of email marketing, it's crucial to understand how your campaigns measure up against industry standards. That's where benchmarks come in.
SendX
MARCH 6, 2024
Establishing solid CTR benchmarks can help you determine whether your email campaigns are driving the engagement that you want. Is your email click-through rate (CTR) as good as it should be?
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Benchmark Email
APRIL 18, 2023
Thanks to ChatGPT by OpenAI, marketers and business owners no longer have to do it all. Creating content, while extremely beneficial for every component of your marketing strategy, just… The post Generating Email Campaigns Using Benchmark Email’s Smart Content appeared first on Benchmark Email.
Benchmark Email
APRIL 12, 2023
Birthday emails are the perfect blend of integrating automation and personalization in your email marketing campaigns. It’s the ideal opportunity to personalize your content and automate it at scale.
Speaker: Paul Slack, Vende Digital CEO
Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize revenue impact How to get started Get your burning questions answered during our live Q&A session!
Webbiquity
OCTOBER 31, 2023
Email marketing has for years provided the highest ROI of any digital marketing tactic. Today, ecommerce vendors are increasing combining email with SMS (text) marketing; marketers sent a whopping 62% more SMS marketing messages last year than in the previous year. What’s driving the growth of SMS campaigns?
Delivra
JANUARY 29, 2021
We’re excited to announce the release of our annual 2021 Benchmarks Report. The 2021 Email Benchmarks Report analyzed over 100 billion emails sent globally by CM Group clients. These benchmarks serve as an important and valuable baseline for marketers as they try to plan 2021 without their typical historical data to rely on.
Webbiquity
OCTOBER 17, 2023
Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.
Marketing Insider Group
FEBRUARY 13, 2023
It’s now been 20 years since the team at ITSMA coined the term Account-Based Marketing (ABM). I was very fortunate to work with ITSMA (now Momentum ITSMA after their merger) during a good part of my nearly two decades with SAP Marketing (and beyond). Not surprisingly, ABM is the top B2B marketing tactic.
KoMarketing Associates
APRIL 6, 2021
As more B2B marketers experiment with account-based marketing (ABM), new research suggests that they are diverting more of their budget to this tactic. This was followed by content marketing (60%), sales enablement (48%) and personalization/customization (43%). COVID-19 and Changing Marketing Investments.
KoMarketing Associates
JANUARY 24, 2023
As more B2B marketers begin to see a return-on-investment (ROI) from account-based marketing (ABM), new research suggests that they will be increasing their budget for these initiatives in 2023. However, ABM has not come without challenges for B2B marketers. About 38% cited difficulties surrounding sales and marketing alignment.
Top Rank Marketing
JANUARY 22, 2024
Are you feeling the pressure to prove your marketing team’s ROI? In our 2023 B2B Influencer Marketing Report , 93% of the marketers we surveyed said they’re being pushed to prove their ROI. The good news is that we marketers have more tools than ever to measure our success. If so, you’re in good company.
The Point
OCTOBER 11, 2022
A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers. Personalization is over-rated.
KoMarketing Associates
FEBRUARY 9, 2022
Many B2B marketers turn to account-based marketing (ABM) to achieve their primary objectives. Bad data is the kryptonite of ABM campaigns — with inaccurate information, organizations are at risk of targeting out-of-market accounts and prioritizing the wrong leads,” wrote the authors of the report. “Bad
Top Rank Marketing
FEBRUARY 26, 2024
In this environment, marketers are under pressure to drive impact and bolster the pipeline. ” Partnering with the right B2B tech marketing agency can be a critical move to overcome the challenges at hand, and get the most out of your budget. 1: Specialization in tech marketing and understanding of the industry landscape.
KoMarketing Associates
JUNE 9, 2021
As more marketers look to influencer marketing to achieve their top objectives, new research indicates that Instagram is growing in importance as a platform. This makes it the most popular social media channel for influencer marketing, in particular. Influencer Marketing As a Tactic in 2021.
Optinmonster
JANUARY 24, 2024
Hello there, fellow email marketers! Let’s talk about how to measure email marketing success. Despite the rumors of email marketing dying , it remains an integral part of any effective digital marketing strategy. But how do we gauge the effectiveness of your email marketing?
KoMarketing Associates
MARCH 6, 2020
Marketers can launch their marketing campaigns on any day of the week, but as new research shows, sending emails on certain days – particularly Tuesdays and Thursdays – may be more efficient. Marketers See Marginal Success through Email. Sunday and Tuesday had the lowest click-to-open rate (14.6%).
Webbiquity
MAY 9, 2023
Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. Firmbee.com on Unsplash As Norman Vincent Peale said, “All successful people have a goal.
Benchmark Email
MARCH 13, 2024
Email marketing has remained a cornerstone of digital marketing strategies for businesses of all sizes. However, the success of your email campaigns greatly depends on the email marketing tool you choose.
Top Rank Marketing
FEBRUARY 12, 2024
You’ve probably heard about B2B influencer marketing. The strategy has exploded in adoption, with a 2023 Ogilvy study finding that 75% of B2B businesses are leveraging influencers in their campaigns. Even if you have a general idea of how and why B2B influencer marketing works , you still might wonder how it plays out in practice.
Martech
JANUARY 9, 2024
It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Affiliate marketing. Why pay attention to the creator economy?
Marketing Insider Group
JULY 29, 2020
To know whether your content initiatives are working as intended, measure the effectiveness of your campaigns, and prove the value of your work to your leadership team, you’ll need to tackle the challenge of measuring your ROI. What Does Content Marketing ROI Include? Calculating Content Marketing ROI.
Martech
FEBRUARY 28, 2024
B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Investors, boards and leadership expect marketing growth to be measurable, predictable and projectable. But the truth is that marketing is not a hard science. Now, marketing needs to show ROI quickly.
Martech
DECEMBER 18, 2023
For creative and marketing teams, this means leveraging AI tools to help with: Automating repetitive administrative tasks. Analyzing campaign performance data. The goal is to use AI to empower human marketers and creatives, not replace them. Dig deeper: Marketing work management: The forgotten essential 2. Governance.
Benchmark Email
MAY 11, 2022
Need details on how to send a successful email marketing campaign? The key to any successful email marketing campaign is knowing your target audience and continually optimizing your campaigns to build on your success. Here’s everything you need to know.
Sprout Social
JANUARY 24, 2024
Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.
Benchmark Email
MAY 31, 2023
As email marketers, our primary goal is to create email campaigns that engage our subscribers and drive conversions. We must navigate the line between promotional and intrusive, ensuring that our campaigns respect our subscribers’ time and privacy while still achieving our business objectives.
Benchmark Email
NOVEMBER 14, 2022
An email marketing team is responsible for planning, executing, and measuring email marketing campaigns. The team typically consists of people with different skill sets, including creatives and copywriters, designers, analysts, and project managers.
Benchmark Email
MARCH 13, 2023
Email marketing is a powerful tool for businesses to reach their target audience and promote their products or services. However, crafting effective email campaigns that drive engagement and conversions can be a challenge. This is where ChatGPT can help.
Anyword
MARCH 14, 2024
In the dynamic realm of digital marketing, every word you publish carries weight, poised to make or break your brand’s online presence. Enter Anyword’s Benchmarking feature, a tool designed to dispel the fog of uncertainty surrounding content creation. What’s Benchmarking?
Navigate the Channel
JULY 12, 2023
Email is one of the most measurable tactics a building materials or construction company marketer can employ. But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan. Math is fun!
Launch Marketing
NOVEMBER 15, 2023
As we strive towards 2024, the dynamics of B2B social media marketing strategy have witnessed profound changes, reshaping strategies and redefining norms. The strategies, tools and preferences of B2B marketers have shifted, charting new pathways in how businesses engage with their audience on various social platforms.
Martech
FEBRUARY 27, 2024
Today, marketing automation platform Klaviyo launched Klaviyo AI, a new suite of AI-powered tools and features. This comprehensive suite is geared toward that end, allowing marketers to input campaign goals into the genAI used to create emails and forms. Why we care.
SocialPilot
FEBRUARY 6, 2024
Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08 billion USD in 2023.
Benchmark Email
MARCH 15, 2022
Image by Gerd Altmann from Pixabay Email marketing is a great way to nurture your prospects and keep them engaged with your products or services. However, if your email copy is uninspiring, you run the risk of making your audience apathetic to your drip marketing efforts and either ignore your outreach or unsubscribe to your campaigns.
Benchmark Email
FEBRUARY 6, 2024
With creative email campaign ideas, any marketer is sure to capture the hearts of your audience. From crafting irresistible offers to designing emails that ooze charm and affection, we have gathered… The post Love is in the Air: Valentine’s Day Email Inspirations for Marketers appeared first on Benchmark Email.
Benchmark Email
AUGUST 30, 2022
So how can you get the number of conversions from your email marketing campaigns up? But even if… The post Top 11 Reasons Email Marketing Fails appeared first on Benchmark Email. Only a small fraction of the potential customers who click through to your website will actually make a purchase.
Martech
JANUARY 30, 2024
How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies.
SmartBug Media
NOVEMBER 29, 2021
Looking for a way to formally measure the success of your marketing efforts? In this day and age, it is simply not enough to rely on gut feeling or intuition to determine how successful your marketing strategy has been. Here are the marketing success metrics you should be tracking and measuring up against. Cost Per Lead.
Benchmark Email
FEBRUARY 24, 2023
A lot goes into creating an effective marketing strategy. According to a recent study, companies invest… The post 5 Things Your Marketing Campaign Could Be Missing if Engagement is Low appeared first on Benchmark Email.
Sprout Social
MAY 9, 2023
And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.
Only B2B
MARCH 13, 2024
Many B2B marketers struggle to connect their content strategy to concrete results. Marketers are reporting that the expected revenue of the worldwide content marketing sector in 2022 was about $63 billion. Content syndication tools like social media marketing, email campaigns, and analytics platforms all play a role.
Top Rank Marketing
AUGUST 16, 2023
The going is getting tough, so marketers are getting going. Here’s an overview of recent data highlighting the timely challenges being faced by the B2B marketing industry today, and how leaders are taking action to overcome them. Here are some trends that are placing B2B marketers in a uniquely tricky position at the moment.
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