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B2B Marketing Trends & Studies That Every Marketer Should Know

Valasys

The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time.

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Why You Should Thoroughly Audit Your Social Media Presence

Webbiquity

It should help you more effectively capitalize on trends and address pressing problems in your industry. Take Dacia , which after looking at previous data, decided to start using targeted boosted posts based on where users were in the buying cycle. Keep Tabs on the Competition. Distinguish Good Investments from Waste.

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Try These Email Marketing Ideas to Drive Growth

Litmus

Our benchmark for a healthy email program is 20%. ” When you understand how engaged your audience is and how that correlates to business cycles, you’re better able to monitor if you’ll deliver your target ROI for your email program. .” Don’t be afraid to let go. Be open to testing new email marketing ideas.

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Why You Need to Revisit B2B Buyer Personas and ICPs

Marketing Interactions

Only 16% of B2B marketers rate their current lead nurturing initiatives as excellent, per the 2022 Lead Nurturing & Acceleration Benchmark Survey. Further, the downsides of regret are many, including slower buy cycles, frustrated teams, and lower retention or growth for those accounts.

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How Real-Time Marketing Assists B2B Companies

Valasys

Keeping Abreast With Latest Trends in the Industry: The B2B marketers should be well aware of the events, conferences, social gatherings & promotional events that are taking place within their industry, so that they can accordingly build a real-time campaign around it to promote their products & services (and their brand as a whole).

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Mover Marketing Myths

Porch Group Media

Mover marketing users are still splitting their mover marketing efforts nearly evenly between direct and digital channels, but our research indicates that marketers are starting to catch on to the digital trend with mover marketing efforts actually being more frequently executed in digital channels over direct. Methodology.

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B2B Content Marketing – It Takes A Village

ANNUITAS

This year Content Marketing Institute and MarketingProfs published their 7 th B2B Content Marketing Benchmarks, Budgets and Trends – North America study. According to CEB , in a typical B2B buying cycle there are on average 6.8