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| | B2B MARKETING INSIDER
JANUARY 24, 2013 [Benchmark, Buying Cycle] Top 50 B2B Marketing Influencers On Twitter
Presenters of Inbound Conference. MarketingSherpa – MarketingSherpa – MarketingSherpa provides B2B and consumer marketing professionals practical case studies, research, and training on email, demand gen, search, social, and more. Write case studies, eBooks, white papers, etc. that advance the buying cycle: Founding member @ savvy_b2b blog.
| | TOM PISELLO
OCTOBER 5, 2010 [Benchmark, Buying Cycle] B2B Companies are Really Content Companies, But is Content.
As a result, most buyers have taken charge of the buying cycle , engaging with sales representatives later and later. As a result, Internet fueled buying cycles have required B2B marketers to deliver more content and tools over more and more channels to actively engage ever more empowered, skeptical and frugal buyers. How to Measure and Present the Effectiveness of Yo.
JULY 15, 2014 | LEADERSHIP
[Benchmark, Buying Cycle] 10 Ways to Empower Channel Partners and Drive Sales Growth
DECEMBER 16, 2013 | HUBSPOT
[Benchmark, Buying Cycle] 6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions)
OCTOBER 4, 2013 | MODERN B2B MARKETING
[Benchmark, Buying Cycle] Just In: The State of Content Marketing in 2014
JULY 3, 2013 | LEADERSHIP
[Benchmark, Buying Cycle] 5 Things You Need to Convert B2B Prospects NOW
JANUARY 24, 2013 | B2B MARKETING INSIDER
[Benchmark, Buying Cycle] Top 50 B2B Marketing Influencers On Twitter
DECEMBER 18, 2012 | IT'S ALL ABOUT REVENUE
[Benchmark, Buying Cycle] 13 Events You Should Attend In 2013
| | IT'S ALL ABOUT REVENUE
DECEMBER 18, 2012 [Benchmark, Buying Cycle] 13 Events You Should Attend In 2013
SXSW features five days of engaging presentations and community events focused on emerging technology. While many content events under serve the B2B marketer, this event is focused on leveraging content to drive B2B demand generation and engagement throughout the buying cycle. by Jesse Noyes | Tweet this Today’s guest post was written by Amanda F. Las Vegas, NV. 18-22.
| | PUZZLE MARKETER
MAY 31, 2012 [Benchmark, Buying Cycle] Why Best Practices Aren’t a Best Practice
We dive into case studies, we research articles, and we have discussions with peers about how other companies have achieved their success. The problem with relying on building our marketing on case studies is we don’t really learn anything for ourselves. Each can target a different audience with a different buying cycle. Continuously benchmark against the progress of the campaign and adjust as necessary. We need to take the time to present them in a reasonably easy to understand way. So what do we do about it? Is it driving sales?
| | MODERN B2B MARKETING
OCTOBER 4, 2013 [Benchmark, Buying Cycle] Just In: The State of Content Marketing in 2014
Author: Maggie Jones This week, our friends at Content Marketing Institute paired with the amazing MarketingProfs released their 4 th annual report on all things content marketing: B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America. Here are a few in-depth looks at the study’s findings: Infographics are Hot. This year, that percentage rose to 51%.
| | THE ROI GUY
JUNE 29, 2011 [Benchmark, Buying Cycle] Who Do B2B Buyers Trust?
A common debate in B2B marketing is how to create and deliver the right content at the right time to help improve the connection and engagement with prospects and their buying decisions. The buyer preference for documents throughout the decision process may be because of the rich information they provide, and because it remains the most popular content produced by marketers to support all phases of the buying process. The podcasts are effective at providing research insights and education, but quickly fall off as a decision support tool in later phases of the decision cycle.
LEADERSHIP | WEDNESDAY, JULY 3, 2013 [Benchmark, Buying Cycle] 5 Things You Need to Convert B2B Prospects NOW
Address the gaps in your content— Buyers go through many stages of the buying cycle and your content must be tailored to meet their specific quest and need. It’s the old principle of right time, right place—if a lead is in the preliminary research and information seeking phase you would completely turn them away by offering them a “buy now and get a one-year maintenance contract for free”. That’s how you can effectively close the gaps in the conversion cycle. . Presentation is critical— Dress like a car salesman and you’re likely to get more tire-kickers. MORE >>
TOM PISELLO | WEDNESDAY, FEBRUARY 2, 2011 [Benchmark, Buying Cycle] CFOs Take More Control: Frugalnomics in Full Effect
According to a new Accenture study of 1,054 senior finance executives, in the wake of the recession, more chief financial officers (CFOs) are expanding their role beyond finance. According to the Wall Street Journal report on the study, Finance Chiefs Expand Role, several CFOs confirm the trend, and highlight how proving the ROI on proposals is more important than ever, for example: Terry Lillis, chief financial officer at Principal Financial Group Inc. These key metrics typically include discounted cash flow, ROI, payback, net present value savings and IRR. MORE >>
LEADERSHIP | TUESDAY, JULY 15, 2014 [Benchmark, Buying Cycle] 10 Ways to Empower Channel Partners and Drive Sales Growth
You can help prevent longer sales cycles by giving channel partners the right training and communication programs to speak the right language and engage the buyer. Arm your partners with compelling benefit statements, customer success stories, case studies and client testimonials. Not only does it allow you better control of your marketing messages and brand positioning but it also helps your channel partners to align with the same and present your product with one strong, consistent voice in the marketplace. Ensure sound lead nurturing processes. MORE >>
TOM PISELLO | MONDAY, NOVEMBER 29, 2010 [Benchmark, Buying Cycle] Five Reasons You May Not Be Spending Enough on Content Marketing
Monday, November 29, 2010 Five Reasons You May Not Be Spending Enough on Content Marketing Interactive Smart Content™ and Dynamic Sales Tools Required to Meet Changing Buyer Needs Marketing of B2B solutions has clearly become more difficult over the past several years, evident in research from IDC indicating that: 62% of B2B vendors now need more leads in order to generate the same amount of sales; 72% indicate an increase in buying cycle time over the past 6 month, while the buying cycle timeframe has increased over 10% in the past 12 months. MORE >>
MI6 MARKETING AGENCY | MONDAY, JANUARY 10, 2011 [Benchmark, Buying Cycle] Twitter for B2B Marketing
Q2: How do you gain buy-in from top management to make Twitter part of B2B marketing plan. Presenting case studies & successes based on parity products and services. Gain buy in from management by showing a clear plan/strategy with clearly defined goals and how Twitter will achieve goals. Gain management buy-in by providing evidence of the biz’s relevant conversation happening on twitter. Yes, I posted about “ learning from their mistakes recently, though in relation to brain studies. Advice from Marketing Peers. Meet people. MORE >>
- [Benchmark, Buying Cycle] 6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions) HUBSPOT | MONDAY, DECEMBER 16, 2013
- [Benchmark, Buying Cycle] Five Reasons You May Not Be Spending Enough on Content Marketing THE ROI GUY | MONDAY, NOVEMBER 29, 2010
- [Benchmark, Buying Cycle] 6 Tips for Symbiotic Sales & Marketing Lead Management HUBSPOT | MONDAY, MAY 28, 2012
- [Benchmark, Buying Cycle] Top 56 B2B Marketing Posts for September 2010 B2B MARKETING ZONE POSTS | TUESDAY, OCTOBER 5, 2010
- [Benchmark, Buying Cycle] CFOs Take More Control: Frugalnomics in Full Effect THE ROI GUY | WEDNESDAY, FEBRUARY 2, 2011
- [Benchmark, Buying Cycle] CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table VIEWPOINT | TUESDAY, MARCH 6, 2012
- [Benchmark, Buying Cycle] B2B Companies are Really Content Companies, But is Content Publishing Enough? THE ROI GUY | TUESDAY, OCTOBER 5, 2010
- [Benchmark, Buying Cycle] Selling to the Unreachables THE ROI GUY | TUESDAY, JUNE 22, 2010
- [Benchmark, Buying Cycle] ClickInsights: How can B2B marketers use content effectively for demand generation? CONNECT THE DOCS | THURSDAY, AUGUST 27, 2009
- [Benchmark, Buying Cycle] Re-casting How We Think About B2B Marketing Automation | MarketingProfs Daily Fix Blog DELICIOUS B2BMARKETING | MONDAY, JANUARY 25, 2010
- [Benchmark, Buying Cycle] Tom Pisello: The ROI Guy: Selling to the Unreachables TOM PISELLO | TUESDAY, JUNE 22, 2010
- [Benchmark, Buying Cycle] Twitter for B2B Marketing MI6 MARKETING AGENCY | THURSDAY, NOVEMBER 18, 2010
- [Benchmark, Buying Cycle] Tom Pisello: The ROI Guy: Demand Generation In the Face of. TOM PISELLO | FRIDAY, SEPTEMBER 3, 2010