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| | TOM PISELLO
OCTOBER 5, 2010 B2B Companies are Really Content Companies, But is Content.
As a result, most buyers have taken charge of the buying cycle , engaging with sales representatives later and later. As a result, Internet fueled buying cycles have required B2B marketers to deliver more content and tools over more and more channels to actively engage ever more empowered, skeptical and frugal buyers. How to Measure and Present the Effectiveness of Yo.
| | B2B MARKETING INSIDER
JANUARY 24, 2013 Top 50 B2B Marketing Influencers On Twitter
Presenters of Inbound Conference. MarketingSherpa – MarketingSherpa – MarketingSherpa provides B2B and consumer marketing professionals practical case studies, research, and training on email, demand gen, search, social, and more. Write case studies, eBooks, white papers, etc. that advance the buying cycle: Founding member @ savvy_b2b blog.
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| | B2BMARKETINGSMARTS
MARCH 28, 2011 Ideas to help break the B2B automated marketing content barrier.
Instead of the speaker being a B2B marketing resource, this Webinar was a real-life case study presented by a true B2B marketer, Michelle Levy, Associate Vice President of Marketing Programs for ECI Telecom. Her presentation was “ Learn from Real-World Success: How ECI Telecom Developed a Content-Marketing Program from Concept to Completion and the Surprising Results..
| | PUZZLE MARKETER
MAY 31, 2012 Why Best Practices Aren’t a Best Practice
We dive into case studies, we research articles, and we have discussions with peers about how other companies have achieved their success. The problem with relying on building our marketing on case studies is we don’t really learn anything for ourselves. Each can target a different audience with a different buying cycle. Continuously benchmark against the progress of the campaign and adjust as necessary. We need to take the time to present them in a reasonably easy to understand way. So what do we do about it? Is it driving sales?
| | THE ROI GUY
JUNE 29, 2011 Who Do B2B Buyers Trust?
A common debate in B2B marketing is how to create and deliver the right content at the right time to help improve the connection and engagement with prospects and their buying decisions. The buyer preference for documents throughout the decision process may be because of the rich information they provide, and because it remains the most popular content produced by marketers to support all phases of the buying process. The podcasts are effective at providing research insights and education, but quickly fall off as a decision support tool in later phases of the decision cycle.
| | IT'S ALL ABOUT REVENUE
DECEMBER 18, 2012 13 Events You Should Attend In 2013
SXSW features five days of engaging presentations and community events focused on emerging technology. While many content events under serve the B2B marketer, this event is focused on leveraging content to drive B2B demand generation and engagement throughout the buying cycle. by Jesse Noyes | Tweet this Today’s guest post was written by Amanda F. Las Vegas, NV. 18-22.
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TOM PISELLO CFOs Take More Control: Frugalnomics in Full Effect
| WEDNESDAY, FEBRUARY 2, 2011
According to a new Accenture study
of 1,054 senior finance executives, in the wake of the recession, more chief financial officers (CFOs) are expanding their role beyond finance. According to the Wall Street Journal report on the study
, Finance Chiefs Expand Role, several CFOs confirm the trend, and highlight how proving the ROI on proposals is more important than ever, for example: Terry Lillis, chief financial officer at Principal Financial Group Inc. These key metrics typically include discounted cash flow, ROI, payback, net present
value savings and IRR. MORE >>
B2BMARKETINGSMARTS Why B2B marketers should know when lead relationships start.
| TUESDAY, MARCH 15, 2011
In a recent post on her Marketing Interactions blog – “Lead Generation is NOT IT — Ardath Albee makes an excellent case
that lead generation is strictly a “hello and a handshake and that the relationship with a prospect is built only through a lead nurturing program. Several years ago, a presenter
at a marketing seminar I attended made the claim that, once a site visitor moves from a company’s home page onto a second page within the site, the visitor is 15% more likely to ultimately turn into a customer. Here are some guidelines. MORE >>
TOM PISELLO Five Reasons You May Not Be Spending Enough on Content Marketing
| MONDAY, NOVEMBER 29, 2010
Monday, November 29, 2010 Five Reasons You May Not Be Spending Enough on Content Marketing Interactive Smart Content™ and Dynamic Sales Tools Required to Meet Changing Buyer Needs Marketing of B2B solutions has clearly become more difficult over the past several years, evident in research from IDC indicating that: 62% of B2B vendors now need more leads in order to generate the same amount of sales; 72% indicate an increase in buying cycle
time over the past 6 month, while the buying cycle
timeframe has increased over 10% in the past 12 months. MORE >>
VIEWPOINT CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table
| TUESDAY, MARCH 6, 2012
Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle
. She has produced hundreds of white papers, case studies
and eBooks for a range of organizations, including some of the world's leading technology companies. According to a recent CSOinsights 2012 Sales Performance Optimization survey, a mere 11% of sales people have a strong understanding of their customers’ buying
process. Chapman. This is where CMOs can make a noticeable impact. MORE >>
MI6 MARKETING AGENCY Twitter for B2B Marketing
| MONDAY, JANUARY 10, 2011
Q2: How do you gain buy
-in from top management to make Twitter part of B2B marketing plan. Presenting case studies
& successes based on parity products and services. Gain buy
in from management by showing a clear plan/strategy with clearly defined goals and how Twitter will achieve goals. Gain management buy
-in by providing evidence of the biz’s relevant conversation happening on twitter. Yes, I posted about “ learning from their mistakes recently, though in relation to brain studies
. Advice from Marketing Peers. First thing.is MORE >>
- Twitter for B2B Marketing MI6 MARKETING AGENCY | THURSDAY, NOVEMBER 18, 2010
- 6 Tips for Symbiotic Sales & Marketing Lead Management HUBSPOT | MONDAY, MAY 28, 2012
- Tom Pisello: The ROI Guy: Demand Generation In the Face of. TOM PISELLO | FRIDAY, SEPTEMBER 3, 2010
- Top 56 B2B Marketing Posts for September 2010 B2B MARKETING ZONE POSTS | TUESDAY, OCTOBER 5, 2010
- CFOs Take More Control: Frugalnomics in Full Effect THE ROI GUY | WEDNESDAY, FEBRUARY 2, 2011
- Tom Pisello: The ROI Guy: Selling to the Unreachables TOM PISELLO | TUESDAY, JUNE 22, 2010
- Re-casting How We Think About B2B Marketing Automation | MarketingProfs Daily Fix Blog DELICIOUS B2BMARKETING | MONDAY, JANUARY 25, 2010
- 6 Product Video Stats Every Marketer Should See BRN.SK | TUESDAY, MAY 14, 2013
- Selling to the Unreachables THE ROI GUY | TUESDAY, JUNE 22, 2010
- B2B Companies are Really Content Companies, But is Content Publishing Enough? THE ROI GUY | TUESDAY, OCTOBER 5, 2010
- Five Reasons You May Not Be Spending Enough on Content Marketing THE ROI GUY | MONDAY, NOVEMBER 29, 2010
- ClickInsights: How can B2B marketers use content effectively for demand generation? CONNECT THE DOCS | THURSDAY, AUGUST 27, 2009
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