Online Marketing Institute

JANUARY 25, 2010

So given this power shift, B2B marketers must more than ever work to wrap their marketing programs around the B2B buyer — managing dynamic, anticipatory, buyer-driven campaigns and programs and being in the right channel with the right information in the right voice at the right stage of the buying cycle.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Top of Funnel Work Management 40

Ambal's Amusings

AUGUST 27, 2009

B2B Lead Generation Benchmark Study 2009. ” Here are some great ways to use demand generation content to set yourself up as a thought leader in your industry: Create a Case study on how yours or other companies used a product to improve their business process. Get Content. Get Customers. MarketingSherpa.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

The ROI Guy

JUNE 22, 2010

Level Executives In a recent SiriusDecisions podcast, research analyst Jim Ninivaggi and Jonathan Block discussed best practice research and tips for selling to senior-level B2B executives, dispelling several myths on the best approaches for executive selling. SiriusDecisions Insight and Alinean Advice on Selling to Sr. Get to the single Sr.

Peer-to-peer 40

Peer-to-peer Work Management Lead Ranking Marketing Management 40

The ROI Guy

JUNE 29, 2011

The buyer preference for documents throughout the decision process may be because of the rich information they provide, and because it remains the most popular content produced by marketers to support all phases of the buying process. Understand the differences amongst different potential solutions and services.

Peer-to-peer 40

Peer-to-peer Webcast Buying Cycle B2B 40

Adobe Experience Cloud Blog

OCTOBER 4, 2013

Author: Maggie Jones This week, our friends at Content Marketing Institute paired with the amazing MarketingProfs released their 4 th annual report on all things content marketing: B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America. In fact, the study found that marketers used them more than ever this year.

Content Marketing 48

Content Marketing Webinar Metrics Planning B2B Thought Leadership 48

Hubspot

DECEMBER 16, 2013

According to " B2B Enterprise Content Marketing: 2013 Benchmarks, Budgets, and Trends ," a report by t he Content Marketing Institute, the top content challenges enterprise marketers face are: Producing content that engages (58%). Our State of Inbound Marketing Report and this customizable presentation offer a great place to start.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28