benchmark Buying Cycle Case Study Organization Presentation 
ViewPoint
MARCH 6, 2012
Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies.
The ROI Guy
FEBRUARY 2, 2011
CFO Control Drives Frugalnomics Further This centralization of power to financial chiefs has important implications for the way the buying cycle is managed, and how B2B sales and marketing groups must navigate these more complex waters. Executives like CFOs do most of their research on-line on their own or via analysts / peers.
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LEADership
JULY 15, 2014
As a B2B manufacturing organization, you must realize that the purpose and goal of channel partners is to make money and profits from selling your products. The good news is that your channel partners’ revenue growth and profitability will directly impact that of your organization. Define your channel marketing framework.
Marketing Insider Group
JUNE 30, 2020
Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. 85% of B2B marketers say lead generation is the most important goal for their organizations, followed by sales (84%) and lead nurturing (78%). Case Studies. Let’s see how. Types of B2B Content.
The ROI Guy
NOVEMBER 29, 2010
Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims.
Online Marketing Institute
JANUARY 25, 2010
I think many who look at marketing automation lean towards a definition rooted in how marketing automation improves the operational efficiency of a B2B marketing organization. We’ve written extensively about aligning with the buying cycle and targeting content to the buyer’s stage on the B2B Marketing for Faster Sales blog.
Hubspot
MAY 28, 2012
So in a well-aligned organization, the marketing team sorts through all leads and prioritizes the best ones to hand off to the sales team. In fact, you need to be constantly expanding the top of your funnel because, as our presentation " Death by Marketing Automation " showed, your email list expires at approximately 25% a year.
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