CFOs Take More Control: Frugalnomics in Full Effect
The ROI Guy
FEBRUARY 2, 2011
CFO Control Drives Frugalnomics Further This centralization of power to financial chiefs has important implications for the way the buying cycle is managed, and how B2B sales and marketing groups must navigate these more complex waters. Executives like CFOs do most of their research on-line on their own or via analysts / peers.
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