benchmark 
PathFactory
JUNE 23, 2022
After 7+ years as a SiriusDecisions then Forrester analyst leading B2B content research, I joined PathFactory as SVP of Product Marketing and Research. In its 2021 B2B Buying Study study, Forrester benchmarked that over 80% of B2B purchases involve three or more people in a typical buying group. Let’s face it.
The ROI Guy
JULY 11, 2017
I n this session, Forrester boldly predicted that 1 million B2B salespeople would be displaced by 2020, as B2B buyers by-pass reps who just take orders or pitch products, instead favoring digital self-service and more value-added interactions with a select group of more capable, consultative sales reps.
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SmartBug Media
OCTOBER 1, 2020
Depending on the attribution tool you are using, choosing either a linear or U-shaped attribution model allows you to give credit to multiple touchpoints throughout your Buyers Journey. Industry benchmark comparisons. Take every industry benchmark (especially here or here ) with a grain of salt. Budget pacing.
Cintell
JANUARY 27, 2016
In a recent B2B marketing benchmark study we conducted, the majority of high-performing organizations used personas to guide messaging and tone of voice. Audit and tag your marketing content by persona to understand where it fits into the buyers journey for your various segments.
The ROI Guy
DECEMBER 16, 2014
Fail to provide that guidance and the purchase decision likely stalls (where 58% of the deals end up according to Sales Benchmark Index) or the decision goes to your competitor who does a better job at facilitating the buying decision. Why You?'
Valasys
MAY 27, 2019
This strategic business marketing approach, to target an account or a company instead of individual buyers, creates better chances for conversions by shortening the buyers’ journey which boosts the Return on Investment (ROI). Source: SiriusDecisions). of the total sales closures are completed by a salesperson.
SnapApp
MAY 29, 2018
Understand your buyer profile. “71% 71% of companies who exceed revenue and lead goals have documented personas vs. 37% who simply meet goals and 26% who miss them” — Cintell , Understanding B2B Buyers 2016 Benchmark Study. Your buyer profiles are a set theoretical model that represent different types of ideal customers.
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