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How to Woo B2B Buyers With Interactive Assessments

SnapApp

The modern B2B buyer does a huge amount of research during their purchase process. A study by Acquity Group found that 94 percent of B2B buyers report that they conduct some form of online research before purchasing a business product, and 55 percent of B2B buyers conduct online research for at least half of their corporate purchases.

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The Content Marketing Question: To Gate or Not To Gate?

Ambal's Amusings

Webinars and white papers are two content formats generally considered “meaty” enough for prospects to risk that filling out the form won’t cause unwarranted intrusion into their very busy lives. By mapping content to buying stages your content will address prospect needs from status quo through purchase decision.

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ClickInsights: Biggest roadblock to converting marketing leads

Ambal's Amusings

Research showing that 79% of leads never become opportunities backs up the premise that our marketing efforts aren’t creating the best results across the long term. If marketers want to overcome this roadblock, they need to create programs to match their prospects’ needs at every stage of the buying process.

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Does 'Being Findable' mean 'Being Everywhere'?

Ambal's Amusings

Before a B2B company can decide which tactics to use, they need to do some research and develop a strategy for being “findable.” How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Marketo's Modern B2B Marketing. B2B Lead Generation Benchmark Study 2009.

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

Marketo's Modern B2B Marketing. Mapping Content to the Buying Process - Slidecast. B2B Lead Generation Benchmark Study 2009. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. Tom Pick's blog Webbiquity.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Marketo – Marketo.com – Marketing software. Write case studies, eBooks, white papers, etc. Cambridege, MA – [link]. Global – [link].

Twitter 100
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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

Marketo's Modern B2B Marketing. B2B Lead Generation Benchmark Study 2009. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. Tune and refine the buying process. You’ll see shorter buying cycle times.

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