ClearVoice

SEPTEMBER 12, 2022

Rather than being reactive with your SEO efforts, why not prioritize benchmarking in your content marketing strategy? What is SEO benchmarking? A benchmark is a standard used to measure performance, typically in business. What benchmarking is not. Benchmarking is not chasing every algorithm change.

Advertising Benchmark 97

Advertising Benchmark Keywords SEO Long Tail Marketing 97

Benchmark Email

FEBRUARY 9, 2021

SAINT LOUIS, MO, February 9, 2021 — Benchmark Email, a leading software as a service provider of sales and marketing solutions for SMBs, today announces that it acquired Contacts+, a subsidiary of Denver-based FullContact.

Advertising Benchmark 98

Advertising Benchmark Acquisitions Contacts Marketing Management 98

Optinmonster

NOVEMBER 7, 2023

In the bustling digital marketplace, your ecommerce conversion rate isn’t just a number, it’s the heartbeat of your online business. It is up to the business’s discretion what they define as a conversion. It’s a focused metric that hones in on your site’s primary goal: selling your products or services.

Conversion Rate 77

Conversion Rate eCommerce Advertising Benchmark Marketing Analytics Tools 77

accelerate agency

FEBRUARY 14, 2023

It doesn’t matter how big or small your business is; creating a SaaS marketing budget takes a lot of time and effort. If you can take this understanding and combine it with an in-depth knowledge of the best SaaS marketing strategies, you’ll have all the tools you need to build a budget that suits your business down to the ground.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

accelerate agency

FEBRUARY 14, 2023

It doesn’t matter how big or small your business is; creating a SaaS marketing budget takes a lot of time and effort. If you can take this understanding and combine it with an in-depth knowledge of the best SaaS marketing strategies, you’ll have all the tools you need to build a budget that suits your business down to the ground.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

Unbounce

APRIL 15, 2021

(That elusive product-market fit just kinda works itself out when you’re peddling business casual pajamas.). The most successful businesses in your industry aren’t sitting on their hands in 2021—they’re looking for ways to give themselves an advantage in the post-COVID world and edge out their competitors. Quite a family you have.).

Landing Pages 145

Landing Pages Conversion Rate Advertising Benchmark Conversion 145

Porch Group Media

AUGUST 10, 2021

Email Marketing Benchmarks, Trends and Statistics – Updated for 2021. Average benchmarks for industry: Average open rate: 18.0%; Average click-through rate: 2.6%; Average click-to-open rate: 14.1%. According to the research by Litmus, businesses use a variety of personalization techniques. Statista ) In 2021, 4.03

Advertising Benchmark 98

Advertising Benchmark Statistics Email Marketing Trends 98

Vidyard

APRIL 8, 2021

The value that video brings to businesses—both B2B and B2C—is only increasing. To help you understand the market better, we created the 2021 Video in Business Benchmark Report , which analyzes how businesses create and use video to support marketing, sales, and communications efforts. Video in Business Benchmark Report.

Advertising Benchmark 79

Advertising Benchmark Video Marketing Forrester Forecasting 79

Sprout Social

JANUARY 11, 2024

Customer service software is integral to any company’s tech stack today. Strong service leads to longer-term customers, positive word-of-mouth and a more productive team. But providing personalized and speedy service is easier said than done by hand. What is customer service software? What is customer service software?

Enterprise Management 85

Enterprise Management Work Management Software Service 85

Benchmark Email

JANUARY 31, 2023

Customer service is a critical part of your small business. Your customer service team will ultimately be the face of your company and the main point of human contact with your customers. Based on this, it’s incredibly important to hire the right people for the job.

Service 97

Service Advertising Benchmark Loyalty Small Business Marketing 97

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. Some organizations were well on their way to embracing a digital-first approach to business before the pandemic, while others were forced to do so out of necessity. Video in Business Benchmark Report. Get the Report.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

ClearVoice

APRIL 2, 2021

What is benchmarking? Benchmarking is the practice of regularly comparing various performance metrics in order to continually improve performance. A benchmark is the standard by which performance is measured. . Organizations use benchmarking to establish best practices and operate at peak performance. New business.

Advertising Benchmark 59

Advertising Benchmark Customer Satisfaction Keywords Social Media 59

Outreach

AUGUST 24, 2021

That’s why it’s essential to know which email statistics matter, how to compare your performance against industry benchmarks, and ultimately, fold these metrics into a better understanding of buyer sentiment. Email marketing benchmarks can differ depending on the type of business you’re working for and where your clients work.

Open Rate 98

Open Rate Advertising Benchmark Opt-out Top of Funnel 98

Benchmark Email

APRIL 25, 2022

Sending or receiving emails involves three parties: the sender, receiver, and the email service provider (ESP). Each one has a role to play, and with trusty email being one of the most effective marketing channels, the right ESP is crucial for your business. We’ll explain… The post What is an Email Service Provider (ESP)?

Service 98

Service Advertising Benchmark Email Marketing Advertising Channels 98

Marketing Insider Group

JUNE 7, 2021

If you haven’t already incorporated a strong content marketing strategy into your business or plan to this year, you’re falling behind your competitors. No matter the size, shape, or state of your business, you should invest a portion of your marketing budget into content marketing. Why Your Business Should Invest in Content Marketing.

Content Marketing 340

Content Marketing Planning Marketing Budget Creation Allocation 340

Sword and the Script | B2B

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Marketing AI 120

Marketing AI Lead Ranking Work Management Lead Scoring 120

Benchmark Email

FEBRUARY 23, 2023

Thanks to polling services, the ability to reach out to existing or prospective customers is just a few clicks away, allowing businesses to interact directly with the market. Customer surveys, in particular, can be an information goldmine.

Customer Surveys 105

Customer Surveys Business Advertising Benchmark Interactive Marketing 105

Vidyard

APRIL 8, 2021

The value that video brings to businesses—both B2B and B2C—is only increasing. To help you understand the market better, we created the 2021 Video in Business Benchmark Report , which analyzes how businesses create and use video to support marketing, sales, and communications efforts.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Forrester Forecasting 65

KoMarketing Associates

SEPTEMBER 10, 2019

94% of B2B executives in North America say B2B ecommerce is critical to their businesses’ competitive advantage and results. B2B ecommerce may also be critical if those businesses want to grow. It always helps to know how you compare to others, especially in the competitive field of business. trillion by 2023.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Sprout Social

MAY 15, 2020

Use these social media benchmarks to get a feel for how your brand is stacking up to peers in your industry. Read on for our findings on social media benchmarks across industries and networks, or skip to the detailed stats for your own industry. Note: COVID-19 has recently disrupted routines in all areas of business and daily life.

Advertising Benchmark 123

Advertising Benchmark Social Media Media Work Management 123

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. If it worked once, it can work again.

Marketing Automation Services 90

Marketing Automation Services Work Management Lead Scoring Lead Ranking 90

The Lead Agency

NOVEMBER 14, 2023

This holds especially true in the realm of business, where multiple companies vie for your customers’ attention and, ultimately, their spending power. All businesses face competition. Knowing your competitors means more than simply researching what’s already out there.

Ad Building 118

Ad Building Business Work Management SWOT 118

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. Some organizations were well on their way to embracing a digital-first approach to business before the pandemic, while others were forced to do so out of necessity. Video Benchmarks for Creation and Publishing 1.1 Contents 1.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65

Aberdeen

AUGUST 6, 2020

Savvy organizations are coping with this new environment by leveraging activities and capabilities that correlate with business resilience and agility. The post [VIDEO] Business Resilience and Agility: A Benchmark of Performance Amid Uncertainty appeared first on Aberdeen.

Advertising Benchmark 52

Advertising Benchmark Peer-to-peer Video Marketing Lock-In 52

Vision6

JULY 19, 2020

Or the impact that would have on our businesses? Banking & Financial Services have seen a steady decline in CTR since January and the Call Centre/Customer Service industry saw a spike in May with their CTR at 45.1%! The post Benchmark Your Email Stats appeared first on Vision6. What a six months it has been!

Stats 84

Stats Advertising Benchmark CTR Click Rate 84

eDataSource

AUGUST 14, 2019

The seventh in our performance benchmark series covers B2B marketing email. Notably , as compared to other industry categories we’ve recently benchmarked, B2B read rates tend to be somewhat higher, possibly because audience engagement may be professionally compelled to some degree. in the bottom quartile (Q1 2018).

Advertising Benchmark 58

Advertising Benchmark B2B Advertising Agencies Trade Show 58

Zoominfo

JANUARY 21, 2021

That conclusion comes from a new ZoomInfo analysis of business projects related to the California Consumer Protection Act (CCPA) , which gives consumers who live in the state the right to know what information about them businesses collect and use. Therefore, it is important for businesses to get ahead of potential CCPA problems.

Zoominfo 173

Zoominfo Business Privacy Work Management 173

accelerate agency

JANUARY 10, 2022

Whether you’re a brand new startup or an established business, building a SaaS marketing budget is a time-consuming project. SaaS companies generally have more to spend by the very nature of their business model. . But this percentage will vary depending on the kind of services you sell, your volume of sales, and your profit.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Allocation Advertising Benchmark 52

SmartBug Media

FEBRUARY 26, 2024

In this article, we’ll explore why a RevOps audit is critical to business success. A revenue operations audit assesses your company’s revenue processes across sales, marketing, and service with the goal of uncovering operational inefficiencies and opportunities for revenue growth. What Is a RevOps Audit, and Why Do You Need One?

Business 64

Business Advertising Agencies Software Eye-Tracking 64

BenchmarkONE

SEPTEMBER 10, 2019

The combined company, Benchmark, will enable businesses to flourish with powerfully simple sales and marketing tools. The combined entity will operate under the Benchmark name and has U.S. Curt Keller, previously CEO of Benchmark, will assume the role of Chief Innovation Officer and Chairman of the Board. About Benchmark.

Advertising Benchmark 88

Advertising Benchmark Enterprise Management Marketing Automation Services Work Management 88

eDataSource

MARCH 25, 2019

Our benchmark series continues with our analysis of the Travel industry. The analysis includes six key travel sectors: Hotels & Resorts; Airlines; Car Rental; Cruises; Taxi, Train, Bus; and Travel Services and Tourism. Benchmark data establish a bar. There’s a lot of business being left on the table there.

Advertising Benchmark 54

Advertising Benchmark Deliverability CAN-SPAM Analysis 54

Stevens & Tate

OCTOBER 4, 2023

Developing a great business development plan requires a strategic mindset, comprehensive analysis, and meticulous execution. This may involve pursuing new market opportunities, diversifying products or services, expanding into untapped regions, forging strategic alliances or partnerships, or enhancing customer engagement.

Planning 97

Planning Allocation Business SWOT 97

ClickZ

MAY 9, 2020

30-second summary: Board members, C-level, and Director+ level executives from retail and ecommerce, technology, media and publishing, and other businesses participated in our ClickZ and Search Engine Watch: Benchmark survey 2020. ClickZ and Search Engine Watch: Benchmark survey 2020. said their marketing budgets are increasing.

Advertising Benchmark 93

Advertising Benchmark Work Management Customer Surveys Marketing Management 93

Zoominfo

APRIL 24, 2020

We know, according to ZoomInfo data, as of the end of March, most small businesses still lacked critical tools to enable team collaboration and web conferencing in remote working conditions. So, what were businesses focusing their efforts on? Top Business Pain Point? Glad you asked! That last point is important.

Work Management 227

Work Management Marketing Management Intent Data Business 227

Salesforce Marketing Cloud

JANUARY 31, 2023

How much does it cost your business if your equipment goes down for one hour, one day, or one week? Prioritizing proactive field service can help you not only reduce operating costs but also keep your customers happier — and coming back. See what's trending Why is proactive field service so important for your future?

Work Management 98

Work Management Service Customer Satisfaction Terms and Conditions 98

Hubspot

MAY 7, 2020

Businesses all across the globe are learning how to adapt to these new circumstances and we're all learning how to operate in a "new normal" that's constantly changing. That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more.

Advertising Benchmark 90

Advertising Benchmark Optimization Work Management Burn Rate 90