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Why So Many Businesses Are Shifting to Content Marketing

Marketing Insider Group

It can help you convert leads and win new customers. If you haven’t already incorporated a strong content marketing strategy into your business or plan to this year, you’re falling behind your competitors. No matter the size, shape, or state of your business, you should invest a portion of your marketing budget into content marketing.

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The role of artificial intelligence in business in 2024

Sprout Social

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

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Aligning martech with your business strategy: Your blueprint for success

Martech

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Which key goals will your marketing efforts affect?

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Content Marketing ROI Starts With A Strong Business Case

Marketing Insider Group

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. Content Marketing is the about building measurable business growth. Everyone inside the business creates content. How many businesses know what percent of their content even gets used?

ROI 314
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Email Marketing Analytics - How to Measure? [With Tips to Drive Business Growth]

SendX

Apparently, there’s no longer any such thing as “gut feel” in business, marketing or picking the next destination for a vacation. So in this post, I’ve written about the most important email analytics, how to calculate them, and a few things you can do to shine those numbers and thus drive up your business growth. How to compare?

Analytics 195
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How ChatGPT Can Help Marketers Drive Revenue for Their Business

Benchmark Email

Without sufficient revenue, a business cannot cover its operational costs, invest in future growth, or remain financially sustainable in the long term. Marketing plays a vital role in attracting customers, generating leads, and converting them into paying customers, thereby driving revenue for the business.

Business 105
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Using Your Competitors’ Knowledge to Build Your Business

The Lead Agency

This holds especially true in the realm of business, where multiple companies vie for your customers’ attention and, ultimately, their spending power. All businesses face competition. Knowing your competitors means more than simply researching what’s already out there.