Webbiquity

APRIL 25, 2019

To keep your business growing and competitive in the cutthroat world of online marketing, it’s vital to keep up to date with the changing benchmarks and trends presented in this infographic by Serpwatch that can help you plan a successful digital strategy. Most searchers won’t scroll past the first page. Organic Search.

Paid Content 252

Paid Content Advertising Benchmark Paid Search Agency Work Management 252

ClearVoice

SEPTEMBER 12, 2022

Rather than being reactive with your SEO efforts, why not prioritize benchmarking in your content marketing strategy? What is SEO benchmarking? A benchmark is a standard used to measure performance, typically in business. What benchmarking is not. Benchmarking is not chasing every algorithm change.

Advertising Benchmark 97

Advertising Benchmark Keywords SEO Long Tail Marketing 97

Vidyard

APRIL 5, 2021

Video is a compelling medium across all industries and company sizes, and its value to businesses is only increasing. That’s why you need benchmarks to guide best practices, help you identify opportunities, and evaluate your success. Our video marketing benchmarks infographic has quick hits for you. Get the Report.

Advertising Benchmark 105

Advertising Benchmark Video Marketing Paid Search Agency Work Management 105

Benchmark Email

FEBRUARY 9, 2021

SAINT LOUIS, MO, February 9, 2021 — Benchmark Email, a leading software as a service provider of sales and marketing solutions for SMBs, today announces that it acquired Contacts+, a subsidiary of Denver-based FullContact.

Advertising Benchmark 98

Advertising Benchmark Acquisitions Contacts Marketing Management 98

Benchmark Email

APRIL 18, 2023

Thanks to ChatGPT by OpenAI, marketers and business owners no longer have to do it all. Small teams and business owners have so much to do, and oftentimes creating content can fall toward the end of the list.

Advertising Benchmark 74

Advertising Benchmark Email Campaigns Campaigns Generation 74

Optinmonster

NOVEMBER 7, 2023

In the bustling digital marketplace, your ecommerce conversion rate isn’t just a number, it’s the heartbeat of your online business. It is up to the business’s discretion what they define as a conversion. This could be a product purchase, a newsletter sign-up, or a download of your latest e-book.

Conversion Rate 73

Conversion Rate eCommerce Advertising Benchmark Marketing Analytics Tools 73

NetLine

FEBRUARY 23, 2023

The Three R’s continue to be the common thread found throughout each answer and insight within Momentum ITSMA & ABM Leadership Alliance’s 6th annual benchmark study for B2B marketers. The study shared where ABM’s business impact has been measured. But what, specifically, should they expect to learn and adapt to?

Account Based Marketing 105

Account Based Marketing Advertising Benchmark ABM Studies 105

Launch Marketing

DECEMBER 20, 2023

In this blog post, we’ll delve into LinkedIn advertising best practices and benchmarks that hold the potential to steer your campaigns toward a resounding success. Engaging with LinkedIn groups of interest can help you organically expand your following and funnel activity back to your business page.

Advertising Benchmark 62

Advertising Benchmark Linkedin Allocation Advertisements 62

Vidyard

JUNE 26, 2019

The truth is that it’s an incredibly powerful medium and its value to businesses—both B2B and B2C—is only increasing. That’s why you need benchmarks to guide best practices, help you identify opportunities, and evaluate your own success. Knowing what your contemporaries (and your competitors) are doing is key.

Advertising Benchmark 107

Advertising Benchmark Video Marketing Business Advertising Mediums 107

accelerate agency

FEBRUARY 14, 2023

It doesn’t matter how big or small your business is; creating a SaaS marketing budget takes a lot of time and effort. If you can take this understanding and combine it with an in-depth knowledge of the best SaaS marketing strategies, you’ll have all the tools you need to build a budget that suits your business down to the ground.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

accelerate agency

FEBRUARY 14, 2023

It doesn’t matter how big or small your business is; creating a SaaS marketing budget takes a lot of time and effort. If you can take this understanding and combine it with an in-depth knowledge of the best SaaS marketing strategies, you’ll have all the tools you need to build a budget that suits your business down to the ground.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

Valasys

MARCH 17, 2023

This means that you need to set a Facebook Ads Benchmarking to assess that effectiveness. Benchmarks are an excellent tool to help you evaluate your ads’ performance and how they compare to your industry peers. It’s worth noting that benchmarks can vary between industries. But fear not! So, let’s begin!

Cost per Acquisition 52

Cost per Acquisition Advertising Benchmark Cost Per Click Facebook 52

Sprout Social

APRIL 5, 2022

Ideally, you should use your own data as Facebook video benchmarks so you can compare how your performance changes over time. But it gives you a Facebook video view rate benchmark that you can use in your campaign measurement. As such, engagement data can serve as Facebook video benchmarks to inform your video content strategy.

Advertising Benchmark 128

Advertising Benchmark Facebook Video Marketing Cost Per Click 128

Drew Neisser

JANUARY 27, 2023

It’s no secret that marketing budgets are often the first to be cut when things get tight, but Forrester analysts Barbie Mattie and Nick Buck are here with the cold hard data about why marketing spend correlates directly to business growth.

Advertising Benchmark 52

Advertising Benchmark Allocation B2B Forrester 52

Top Rank Marketing

NOVEMBER 10, 2023

The post Elevate B2B Marketing News Weekly Roundup: AI Changing B2B Search, LinkedIn Benchmark Report, & Google’s New Ads Editor appeared first on B2B Marketing Blog - TopRank®. In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news.

Advertising Benchmark 105

Advertising Benchmark Marketing Report B2B Marketing Linkedin 105

Vidyard

APRIL 5, 2021

Video is a compelling medium across all industries and company sizes, and its value to businesses is only increasing. That’s why you need benchmarks to guide best practices, help you identify opportunities, and evaluate your success. Our video marketing benchmarks infographic has quick hits for you.

Advertising Benchmark 73

Advertising Benchmark Video Marketing Paid Search Agency Work Management 73

Unbounce

APRIL 15, 2021

(That elusive product-market fit just kinda works itself out when you’re peddling business casual pajamas.). The most successful businesses in your industry aren’t sitting on their hands in 2021—they’re looking for ways to give themselves an advantage in the post-COVID world and edge out their competitors. It’ll open in a new tab.).

Landing Pages 145

Landing Pages Conversion Rate Advertising Benchmark Conversion 145

Outreach

AUGUST 24, 2021

That’s why it’s essential to know which email statistics matter, how to compare your performance against industry benchmarks, and ultimately, fold these metrics into a better understanding of buyer sentiment. Email marketing benchmarks can differ depending on the type of business you’re working for and where your clients work.

Open Rate 98

Open Rate Advertising Benchmark Opt-out Top of Funnel 98

ClearVoice

APRIL 2, 2021

What is benchmarking? Benchmarking is the practice of regularly comparing various performance metrics in order to continually improve performance. A benchmark is the standard by which performance is measured. . Organizations use benchmarking to establish best practices and operate at peak performance. New business.

Advertising Benchmark 59

Advertising Benchmark Customer Satisfaction Keywords Social Media 59

Benchmark Email

DECEMBER 26, 2023

The path to success for local businesses is intricately woven into the fabric of the online world. As communities embrace the convenience of technology, local businesses stand to gain immensely by establishing a robust online presence. But what strategies are most worth their precious time and resources?

Ad Building 103

Ad Building Business Advertising Benchmark Communities 103

Vidyard

APRIL 8, 2021

The value that video brings to businesses—both B2B and B2C—is only increasing. To help you understand the market better, we created the 2021 Video in Business Benchmark Report , which analyzes how businesses create and use video to support marketing, sales, and communications efforts. Video in Business Benchmark Report.

Advertising Benchmark 79

Advertising Benchmark Video Marketing Forrester Forecasting 79

Benchmark Email

MARCH 22, 2023

As a small business owner, it can feel difficult – if not impossible – to compete against much larger businesses, especially well-established megacorporations. In fact, there are lots of ways in which… The post 9 Effective Ways Your Small Business Can Compete Against Larger Brands appeared first on Benchmark Email.

Small Business Marketing 142

Small Business Marketing Effectiveness Brand Identity Branding 142

Benchmark Email

APRIL 17, 2024

However, you’re a busy marketer with many tasks, and adding another item to your to-do list can be overwhelming. With the right strategies and… The post Mastering Email Marketing Without Overwhelming Yourself: A Guide for Busy Marketers appeared first on Benchmark Email.

Email Marketing 52

Email Marketing Business Advertising Benchmark Marketing & Strategy 52

Porch Group Media

AUGUST 10, 2021

Email Marketing Benchmarks, Trends and Statistics – Updated for 2021. Average benchmarks for industry: Average open rate: 18.0%; Average click-through rate: 2.6%; Average click-to-open rate: 14.1%. According to the research by Litmus, businesses use a variety of personalization techniques. Statista ) In 2021, 4.03

Advertising Benchmark 98

Advertising Benchmark Statistics Email Marketing Trends 98

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. Some organizations were well on their way to embracing a digital-first approach to business before the pandemic, while others were forced to do so out of necessity. Video in Business Benchmark Report. Get the Report.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Benchmark Email

AUGUST 7, 2023

Traditional email marketing tools can be cumbersome and overwhelming – especially for small businesses that just want an efficient way to send communication. Simplicity is what sets Benchmark Email apart, and we’re always looking for ways to provide a better, cleaner user experience. appeared first on Benchmark Email.

Advertising Benchmark 52

Advertising Benchmark Research Small Business Marketing Efficiency 52

Vidyard

APRIL 5, 2021

Video is a compelling medium across all industries and company sizes, and its value to businesses is only increasing. That’s why you need benchmarks to guide best practices, help you identify opportunities, and evaluate your success. Our video marketing benchmarks infographic has quick hits for you.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Paid Search Agency Work Management 65

Benchmark Email

MARCH 11, 2024

But what if you could leverage the content from your webinars to create compelling… The post How to Turn Your Webinar into a Blog Post: A Time-Saving Guide for Busy Marketing Managers appeared first on Benchmark Email.

Webinar Metrics 95

Webinar Metrics Advertising Benchmark Business High Quality Lead 95

Benchmark Email

FEBRUARY 22, 2024

As a small business, you need your tools to be efficient and reasonably priced. Email marketing is a smart move for any small business… The post Top 4 Email Marketing Service Providers for Small Businesses in 2024 [Detailed Analysis of Features and Pricing] appeared first on Benchmark Email.

Small Business Marketing 98

Small Business Marketing Pricing Price Analysis 98

Benchmark Email

FEBRUARY 3, 2023

Let’s face it: there are a million and one small business marketing strategies out there, but if you’re like most business owners, you don’t have the endless budget and time to find the hidden treasures that lead to results. After… The post 12 Essential Small Business Marketing Strategies appeared first on Benchmark Email.

Small Business Marketing 116

Small Business Marketing Marketing & Strategy Marketing Strategy Business 116

Vidyard

APRIL 5, 2021

New findings show the number of videos shared by businesses increased by 135% year-over-year fueled by user-generated videos within sales teams, High Tech firms, Financial Services and Professional Services. User-Generated Videos Soar in Popularity in Sales and Financial Services.

Advertising Benchmark 80

Advertising Benchmark Marketing Report Video Marketing Work Management 80

Sprout Social

MAY 15, 2020

Use these social media benchmarks to get a feel for how your brand is stacking up to peers in your industry. Read on for our findings on social media benchmarks across industries and networks, or skip to the detailed stats for your own industry. Note: COVID-19 has recently disrupted routines in all areas of business and daily life.

Advertising Benchmark 121

Advertising Benchmark Social Media Media Work Management 121

Marketing Insider Group

JUNE 7, 2021

If you haven’t already incorporated a strong content marketing strategy into your business or plan to this year, you’re falling behind your competitors. No matter the size, shape, or state of your business, you should invest a portion of your marketing budget into content marketing. Why Your Business Should Invest in Content Marketing.

Content Marketing 342

Content Marketing Planning Marketing Budget Creation Allocation 342

Vidyard

APRIL 8, 2021

The value that video brings to businesses—both B2B and B2C—is only increasing. To help you understand the market better, we created the 2021 Video in Business Benchmark Report , which analyzes how businesses create and use video to support marketing, sales, and communications efforts.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Forrester Forecasting 65

DealSignal

MARCH 28, 2023

Account-based Marketing benchmarks are helping B2B marketers achieve outstanding ROI. According to the 2022 ABM Benchmarking Survey , marketers reported that ABM delivers 84% pipeline growth and 77% revenue growth. Next, you need the right data to power your account based marketing benchmarks machine.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Advertising Benchmark Enterprise Management 52

KoMarketing Associates

MARCH 7, 2017

B2B SEOs and marketers in general must be able to demonstrate how their specific tactics with SEO impact broader business objectives. The following is a list of 20+ performance metrics and benchmarks we recommend that B2B marketing managers use to establish performance benchmarks for their search engine optimization programs.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

Sword and the Script | B2B

AUGUST 8, 2023

Here are some of the benchmarks: SaaS companies have an average of 38 active case studies in use; Most case studies are between 500-1,000 words in length; Case studies take an average of 12 hours each to produce; One in ten (10%) case studies are not approved by the customer for publication.

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79