Vision6

NOVEMBER 2, 2023

Finding out whether your audience is made up of business to business clients (B2B) or is more business to consumer (B2C), can give you an edge and help determine what kind of routines your audience might have. Below is a table summarising email benchmarks for various industries.

Email Marketing 52

Email Marketing Best Practices Planning Click Rate 52

Vision6

APRIL 4, 2023

B2B (business-to-business) email marketing refers to one company promoting their products or service via email to another business or organisation. B2B email marketing benchmarks How can you know if your campaigns are performing well? One way to measure your success is to compare your results to industry benchmarks.

Email Marketing 52

Email Marketing ROI B2B Marketing Planning 52

Marketing Insider Group

MAY 18, 2020

Working through LinkedIn Sales Navigator is especially helpful for making business-to-business sales and building relationships with other companies. But any subscription-based business can tell you it’s not quite that simple. LinkedIn’s Sales Solutions program enables you to use this network to improve your lead search.

Software 249

Software Tools Word of Mouth Hubspot 249

Unbounce

AUGUST 4, 2021

The Conversion Benchmark Report found that in software as a service (SaaS) and law—two technical industries— lower word counts and lower Flesch Reading Ease Scores (FRES) resulted in more conversions. This language automatically excludes customers who aren’t in on industry terms. Avoid using jargon when you can.

Landing Pages 144

Landing Pages Work Management Copywriting Marketing Management 144

Hubspot

OCTOBER 19, 2020

They're expected to meet a quota, conduct themselves professionally, and consistently make good on several other promises, benchmarks, and standards. On-target earnings provide a benchmark for reps and managers alike. Expectations are a fact of life — especially for sales professionals. A lot is expected of a sales rep.

Advertising Benchmark 60

Advertising Benchmark Positioning Process Business to Business 60

Martech

OCTOBER 30, 2023

Case study: A leading life insurance company’s success with a well-known digital experience platform A leading life insurance company leveraged a well-known digital experience platform’s capabilities to focus its marketing efforts on two specific audiences: direct-to-consumer (D2C) and business-to-business (B2B).

Personalization 116

Personalization Practices Allocation Enterprise Management 116

The Marketing Blender

APRIL 5, 2022

B2B digital marketing is essential for any business-to-business company (B2B) looking to promote its products and services. What Are Good Benchmarks for Digital Marketing for B2B Companies? Benchmarks for digital marketing can vary greatly depending on the industry and service. Our Services. See Our Work. Who We Are.

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

Tomorrow People

MARCH 23, 2021

Highlights here include: Conversion Rates by Channel What's considered a "conversion" will vary from business to business. Net Promoter Score (NPS) This benchmark helps measure how likely your customers will be to recommend your products or services to a friend. That may sound simple, but it’s a very useful metric to track.

Lead Ranking 156

Lead Ranking Planning Marketing Qualified Leads Cost per Lead 156

Engagio

JUNE 26, 2017

In every complex business-to-business deal, there are many buyers involved: the decision-maker, the end user, the influencer, the CFO, the procurement department and so on. Then turn that benchmark report into a reason to have a meeting with the decision-makers. Executives love benchmark data).

Tips 59

Tips Advertising Benchmark Trade Show CAN-SPAM 59

Valasys

OCTOBER 31, 2019

Clearly, the correct use of data for making business decisions & following the right protocols abiding by the GDPR norms, to collect, process & employ data in the building B2B marketing campaigns. Benchmarking : Opting for a niche-driven B2B marketing mix, helps in building B2B marketing campaigns with optimal reach.

B2B Marketing 49

B2B Marketing Campaigns Ad Building Top of Funnel 49

Martech

NOVEMBER 11, 2022

B2C marketing is a strategy by which a business sells its products and services directly to the end consumer, rather than to other businesses. Business-to-business (B2B) marketing, on the other hand, refers to the marketing of goods and services to other businesses.

Digital Asset Management 113

Digital Asset Management Work Management Marketing Management Digital Experience Platform 113

Hubspot

NOVEMBER 29, 2021

Conduct competitive benchmarking to see how your industry peers are faring. Optimal pricing strategies vary from business to business based on factors like industry, market position, product suite, and external factors like broader economic circumstances. One way or another, find what you're doing wrong and work to correct it.

Work Management 72

Work Management Marketing Management Marketing & Strategy Business 72

Zoominfo

MAY 22, 2020

Business-to-business vendors can cull this info from LinkedIn profiles, email signature lines, and traditional business cards. Related Reading] ZoomInfo Reaches Another Privacy Benchmark This spectrum of data lays the foundation for the privacy experience, but such personal information has layered views.

Privacy 113

Privacy Marketing Analytics Tools Privacy Policies Zoominfo 113

KoMarketing Associates

JUNE 29, 2016

And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. LinkedIn Groups – participation and ownership – can be part of the mix of when it pertains to B2B social media marketing. BtoB Marketing.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Valasys

OCTOBER 9, 2023

Understanding the differences between B2B (Business-to-Business) and B2C (Business-to-Consumer) customer service is essential, as each has its own unique challenges and requirements. Every interaction with your business should meet a consistent, predefined standard. Ready to dive in? Let’s get started!

Service 52

Service B2B Best Practices Paid Search Agency 52

NuSpark Consulting

MARCH 17, 2012

Here are links to the specific research studies noted on the Infographic: 2012 B2B Marketing Benchmark Report, Marketing Sherpa, Sponsored by Marketo. Chief Marketer’s 2012 Business-to-Business Lead Generation Survey: Your Best Prospects. The Rise of the B2B Social Buyer: How Buyers Consume Information Survey,2011, ITSMA.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

Tony Zambito

DECEMBER 20, 2015

A recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas. Analysis by Yamini Ahluwalia. The study focused entirely on the use of buyer personas for understanding B2B buyers.

Buyer Personas 100

Buyer Personas Research Studies Demand Generation Agencies 100

ClearVoice

OCTOBER 14, 2022

Read on for a good benchmark of your content marketing efforts. Blogging continues to be a key strategy in both business-to-consumer (B2C) and business-to-business (B2B) content marketing. Data is key to adapting and adjusting your content marketing strategy for success. How do you compare? Blog Content Statistics.

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

KEO Marketing

AUGUST 24, 2016

Leading business to business (B2B) marketing agency, KEO Marketing , understands that many businesses are beginning to plan their marketing budget for 2017. It also includes benchmark spending levels for projected digital marketing spending, sorted by industry. About KEO Marketing.

Marketing Budget 48

Marketing Budget Marketing Budget Creation Guidelines Budget Programs 48

markempa

JUNE 10, 2013

So, in the MarketingSherpa 2012 Lead Generation Benchmark Report , we asked…. In a business-to-business setting, I make a few hundred cold calls myself. But email is just one channel for testing value proposition. Q: Which methods have been the most effective at testing your value proposition? Select up to three responses.

Lead Generation 120

Lead Generation Cold Calling Lead Scoring Lead Ranking 120

Tony Zambito

OCTOBER 4, 2015

The latest B2B Marketing Benchmark Study, jointly produced by the Content Marketing Institute and MarketingProfs , indicate the percentage of B2B marketers who believe their organizations are effective at content marketing has dropped to 30% from 38%. The consecutive years of high percentages of content going unused by buyers bear this out.

Direct Marketing 100

Direct Marketing Buyer Personas Allocation Ideal Customer Profiles 100

Conversica

JULY 27, 2022

Business text is full of acronyms, abbreviations, and quite honestly, jargon. Business-to-business (B2B) companies sell their products and services to other companies rather than individual customers. Under this economic model, B2B sales are the transactions between two businesses. What Is B2B Sales?

B2B Sales 52

B2B Sales Top of Funnel Enterprise Management Marketing Attribution 52

Martech Advisor

JANUARY 21, 2020

What works in Business to Consumer (B2C) now works in Business to Business (B2B). For marketers the year 2020 has been a marker in the stats and charts we have used for the last decade as we benchmark how we are doing against the vision of the future. Conclusion.

Top of Funnel 105

Top of Funnel Digital Marketing Funnels Marketing Automation Services Funnel Advertising 105

Altitude Marketing

OCTOBER 23, 2018

Every business-to-business company is different. For most business-to-business companies, branding is best done when it consists of a thoughtful, iterative process that walks through a series of options for logo, typography, imagery style and more. Every industry is different. The reality? Most companies can’t keep up.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Work Management Paid Search Agency 56

Proteus B2B Marketing

MAY 7, 2014

I attended Content Marketing Institute’s (CMI) “The Webinar Benchmark Throwdown, You vs. Your Industry Peers.” The session centered on results from ON24’s Annual Webinar Benchmark Report 2013 , a pretty extensive study of webinar utilization and performance metrics. CMI Founder Joe Pulizzi moderated and Mark Bornstein, Sr.

Webinar Metrics 48

Webinar Metrics B2B Peer-to-peer B2B Thought Leadership 48

Tony Zambito

APRIL 29, 2012

Depending on which reports you may read when it comes to lead nurturing, approximately 60% or more of B2B businesses do not have a formalized lead nurturing program. Which begs the question: why are companies slow to adopt to lead nurturing?

Lead Nurturing 100

Lead Nurturing Lead Ranking Leads Lead 100

KEO Marketing

FEBRUARY 23, 2015

We suspect most business-to-business (B2B) marketers have been using Google Analytics for a long time now. A basic Analytics account is free, although many businesses end up spending quite a bit on staff hours or vendor fees to have someone implement this system and then monitor and interpret their metrics. Auto-tag your ads.

Adwords 48

Adwords Analytics Marketing Analytics Tools Advertising Benchmark 48

markempa

AUGUST 10, 2005

Get this report focused exclusively on Business-to-Business Professional Services by RainToday.com. They studied almost 200 business decision makers with the intention of understanding what it is like to be a buyer of your services. It will definitely help you budget, forecast, and benchmark your marketing results.

Lead Generation 120

Lead Generation Work Management Marketing Management Marketing Report 120

Lake One

APRIL 9, 2019

How leads are actually handed off to sales (typically by using software to automate the process) varies from business to business, but the value in the conversion rate does not. This conversion rate speaks to the building blocks of the sales and marketing SLA, the point in which sales evaluates leads that marketing deems qualified.

Lead Ranking 40

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Planning 40

Integrated B2B

NOVEMBER 12, 2014

US-based Software Advice, an online software broker with access to thousands of B2B buyers around the world, has recently published its annual B2B Demand Generation Benchmark report.

Lead Generation 40

Lead Generation Advertising Channels Generation B2B Thought Leadership 40

Valasys

OCTOBER 30, 2019

Google lead generation system is inevitable for B2B marketers as is also evidenced by a study from Webfx, which claims that 70% of the buyers in the business-to-business (B2B) industry use search engines while researching about their buying preferences. .

Lead Generation 53

Lead Generation Paid Content Cost Per Click Paid Search Agency 53

Smashmouth Marketing

MAY 29, 2009

Joe: We presented at our conference some eye opening data from our benchmark database showing radical differences in both profit and revenue between companies that have embraced sales and marketing integration versus those that haven’t. Joe: First, they should take advantage of and capitalize on every qualified lead sent to them by marketing.

Trends 100

Trends Work Management Marketing Management Sales Qualified Leads 100

SendX

JANUARY 28, 2019

A big email list in itself will not help you grow your business until you are in the business of selling email lists itself (which is sincerely hope is not the case). Side Note - In case you want to benchmark your email opens (and other email marketing metrics) with others in your industry, take a look at this detailed study.

Open Rate 159

Open Rate Work Management Marketing Management Deliverability 159

Smashmouth Marketing

MAY 11, 2009

Joe : We presented at our conference some eye opening data from our benchmark database showing radical differences in both profit and revenue between companies that have embraced sales and marketing integration versus those that haven’t. They control their buying process and the flow of information.

Trends 100

Trends Work Management Marketing Management Buzz 100

Content Standard

NOVEMBER 11, 2014

The problem is that most business-to-business videos tend to be product-centric, writes B2B video expert Bruce McKenzie on MarketingProfs. As seen on the graph shown here, 76 percent of marketers surveyed in Content Marketing Institute’s 2015 Content Marketing Benchmark Report use video as a content marketing tactic.

Buy 40

Buy Video Marketing Marketing & Strategy Marketing Strategy 40

Hinge Marketing

AUGUST 23, 2017

And nowhere is research a hotter topic than in the business-to-business world, where it’s a substantial factor in many firms’ prosperity. Benchmark your business against competitors in your industry. And if they have worked extensively in it, ask if they have industry benchmarks to which you can compare your results.

Research 94

Research B2B Marketing Sample Planning 94

Content Standard

AUGUST 19, 2015

Business-to-business marketers say they want to produce more content. Seventy percent of B2B marketers are creating more content than they did a year ago, according to Content Marketing Institute’s 2015 Benchmarks, Budgets, and Trends report. Despite these challenges, B2B marketers realize the importance of content.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 40