KoMarketing Associates

SEPTEMBER 10, 2019

Forrester expects B2B ecommerce in the just United States to reach $1.8 Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 Forrester predicts B2B ecommerce will continue with a 10% compound annual growth rate (CAGR) for the next five years. trillion by 2023. billion online with U.S.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

The Effective Marketer

NOVEMBER 3, 2011

Forrester Research has recently released a study, “ Benchmark Your Interactive Marketing Maturity “, that aims to give you some metrics to figure out whether you are putting your money on the right marketing tactics. Five Benchmarks. Sure, knowing the benchmark metrics help a little but what are the numbers?

Allocation 100

Allocation Spending Paid Search Agency Online Marketing 100

Martech

APRIL 26, 2022

In particular, will it fit in your budget? How to think about ABM budgets. You may have seen the Forrester report that found the average annual ABM budget is around $350,000 (excluding headcount costs) and pilot campaigns around $200,000. Forrester found that 70 percent of organizations expected the average cost to rise.

Account Based Marketing 89

Account Based Marketing ABM Paid Content Cost 89

SmartBug Media

OCTOBER 1, 2020

Key KPIs to Track in Your Marketing Budget. By channel or tactic, you should be tracking the following key performance indicators (KPIs): Budget: How much capital you are allocating to a specific channel or tactic. Cumulative budget: The total budget summed up across all marketing channels. Budget pacing.

Marketing Budget Creation 82

Marketing Budget Creation Marketing Budget Budget Programs Cost per Lead 82

KoMarketing Associates

MAY 30, 2017

CMI’s B2B Content Marketing – Benchmarks, Budgets & Trends. B2B Content Marketing 2017 – Benchmarks, Budgets & Trends – North America from Content Marketing Institute. Moz’s The Search Landscape. The Search Landscape in 2017 from Rand Fishkin.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

KoMarketing Associates

NOVEMBER 18, 2014

With the end of year fast approaching, many organizations are taking a good look at budgets and priorities for the new year. Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

ClickDimensions

APRIL 15, 2021

This finding from Forrester is particularly important to organizations since the onset of the pandemic. With budgets tightening for B2B and B2C purchasers around the globe, customer retention is critical. Did you know that it costs a business five times more to acquire new customers than it does to keep current ones?

Cross-Selling 119

Cross-Selling Campaigns Effectiveness Tips 119

Lead Forensics

APRIL 16, 2024

According to a study by Forrester, companies that leverage AI for lead generation experience a 70% increase in qualified leads , translating to more time spent closing deals and less time spent chasing dead ends. This laser-focused approach allows you to target your efforts on qualified leads, maximizing your outreach effectiveness.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Adobe Experience Cloud Blog

JULY 22, 2021

If you manage a marketing budget, you know how much money goes into two critical areas: paid media and marketing technology. Results certainly vary and different advertising tactics work better at different times, but Bizible benchmark data showed that, on average, LinkedIn Ads provided the #1 ROI among major paid media platforms.

Linkedin 80

Linkedin Paid Search Agency Sales Management ROI 80

Cintell

MARCH 10, 2016

You’re about to present to your board/boss/someone about the budget you need for next year, and a big part of that is persona development, maintenance, or persona management technology. Understanding B2B Buyers Benchmark Study, Cintell ). Using Personas increases email open rate 2-5 times (Forrester). DemandGen).

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

Cintell

FEBRUARY 9, 2016

If you haven’t read the Understanding B2B Buyers 2016 Benchmark Study, you may not know that companies who exceed revenue and lead goals are more effective at creating, using, and consistently maintaining personas than those who miss their targets. (Or Here are 17 things the top performers do really well.

Buyer Personas 100

Buyer Personas Paid Search Agency Demand Generation Agencies Optimization 100

KoMarketing Associates

APRIL 11, 2013

Optify’s 2013 B2B Marketing Benchmark Report. Optify’s annual B2B Marketing Benchmark Report details the performance of the primary sources of traffic to B2B websites, extracted by analyzing over 62 million visits, 215 million pageviews and 350,000 leads from more than 600 small and medium-sized B2B websites.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

The Mx Group

SEPTEMBER 11, 2018

Remember, getting buy-in from the key players in your organization will help you get the resources, time and budget you need to create a content marketing program that achieves the marketing and business objectives they expect. Forrester ). The B2B space is embracing content marketing — so B2B buyers expect it.

B2B Marketing 83

B2B Marketing Content Marketing Planning Marketing Budget Creation 83

ClearVoice

JULY 7, 2023

Consider these tips: Establish a benchmark. Top Tools for Data Analysis Research by Forrester shows marketers who use five or more tools in their marketing analytics stack are 39% more likely to see improvements. Before taking any additional actions, note your current performance. Set a reoccurring time to look at your data.

Optimization 52

Optimization Conversion Rate Segmentation Digital Marketing Funnels 52

The ROI Guy

APRIL 5, 2018

Regardless of whether a budgeted purchase or the decision was less planned, the research goes on to say that a hefty 1 out of every 3 purchases ends in no-decision. Here providing peer comparisons and benchmarks can illuminate which issues are the highest priority. This according to Gartner’s latest research on tech buying trends.

Budget Programs 45

Budget Programs Allocation Software Buy 45

Moz

JANUARY 14, 2020

The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. More and more budget flowed to search to win exposure to the cherished searcher — that person pounding on their keyboard with their credit card between their teeth, drunk on the newfound novelty of online shopping.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

ViewPoint

MARCH 6, 2012

According to the 2012 B2B Content Marketing Benchmarks, Budgets and Trends report published by the Content Marketing Institute and MarketingProfs: 9 out of 10 organizations market with content marketing. Marketers, on average, spend over a quarter of their marketing budget on content marketing.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

The Mx Group

AUGUST 8, 2018

After all, it’s hard to ignore stats like these: Companies who beat their sales goals are twice as likely to have formally documented personas (Cintell, “Understanding B2B Buyers: The 2016 Marketing Benchmark Study”). Email open rates are five times higher for companies using personas (Forrester). High-level buy-cycle insights.

Buyer Personas 86

Buyer Personas Budget Programs Buying Cycle Deliverability 86

KoMarketing Associates

MARCH 21, 2013

In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment. Value is the Currency. Agents Broker Brand Relationships.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

Terminus

JANUARY 31, 2023

According to Terminus’ new ABM Benchmark Report : B2B Digital Advertising which offers best practices for branding, messaging and imagery, other ABM platforms report an average of 8-20% ad fraud rates. Key insights from Terminus’ new ABM Benchmark Report : B2B Digital Advertising include: Email and LinkedIn increase ROI for marketers.

Cost Per Thousand 20

Cost Per Thousand Paid Search Agency Spending CPM 20

Terminus

JANUARY 24, 2023

According to Terminus’ new ABM Benchmark Report : B2B Digital Advertising which offers best practices for branding, messaging and imagery, other ABM platforms report an average of 8-20% ad fraud rates. Key insights from Terminus’ new ABM Benchmark Report : B2B Digital Advertising include: Email and LinkedIn increase ROI for marketers.

Cost Per Thousand 26

Cost Per Thousand Paid Search Agency Spending CPM 26

Martech Advisor

DECEMBER 3, 2019

Unfortunately, most marketers don't know how their customers feel about advertising, according to Forrester. Focus your budget on targets you can reach directly. For this and similar reasons, focus your budget on targets you can reach directly, with offers and simplified messaging designed to engage. Does it align?

Opt-out 66

Opt-out Opt-in Work Management Marketing Management 66

ANNUITAS

DECEMBER 11, 2014

Forrester released a report this year that showed that 96% of CMOs either agree or strongly agree that “the breadth of skills needed to succeed in marketing has increased dramatically”. CMOs need to lead their teams and ensure they are appropriating the right amount of budget to skills development and education. Investing Wisely.

CMO 100

CMO Peer-to-peer Lead Scoring Lead Ranking 100

Madison Logic

AUGUST 26, 2020

A recent benchmark from analyst firm TOPO showed that account-based programs consistently demonstrate higher conversion and close rates compared with traditional demand programs. That’s not a new challenge: Marketers have always needed to deliver positive return on investment (ROI) and meet growth goals.

Budget Programs 52

Budget Programs Paid Search Agency Tools Top of Funnel 52

Lake One

JUNE 6, 2023

While grasping for point solutions got you through the pandemic, you might now have an inflated tech budget. Source: 2020 Connectivity benchmark report from MuleSoft You may also feel overwhelmed with how to right the ship.

Marketing & Strategy 52

Marketing & Strategy Paid Search Agency Work Management Hubspot 52

Webbiquity

OCTOBER 13, 2010

Budget: $0 (I have no budget, I need something free!). Budget: Under $500 per month. Budget: $500-1,000 per month. Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics. Alterian SM2 Freemium. Alterian SM2.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Vision Edge Marketing

FEBRUARY 21, 2019

We recommend these four steps to help you determine what and when to invest in research that will pave the way to easier and faster budget approval. . The best way to secure buy-in is to tie your market and customer research to an organizational priority and relevant quantifiable business outcomes .This

Research 101

Research Work Management Paid Search Agency Marketing Management 101

Inbox Insight

DECEMBER 4, 2018

All of these factors combined mean, even some of the most progressive and forward-thinking B2B marketing specialists have held off on dedicating some of their ad budget to programmatic. ANA/Forrester ). Lack of value chain transparency.

Advertising Agencies 58

Advertising Agencies Advertisements Advertising Paid Search Agency 58

The ROI Guy

FEBRUARY 8, 2017

But budgets aren’t endless, and more isn’t more, so nowadays you have to be more creative and different than ever to stand-apart. Engaging higher is essential, with 80% of budgets now controlled by executives, however most partner reps are most comfortable with pitching to technical staff and line managers versus business leaders.

Enterprise Management 40

Enterprise Management Advertising Channels ROI Work Management 40

Valasys

MARCH 30, 2020

According to research by Forrester , ABM maturity and B2B Sales Revenue are Intertwined. According to the latest research report Moving to ABM Maturity: 2019 ABM Benchmark Study, by ITSMA and ABM Leadership Alliance (of which Demandbase is a founding member), 21% of the respondents expect an increase in their current ABM budgets.

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

Valasys

APRIL 15, 2020

According to Forrester, companies that excel at effective lead nurturing strategies, generate 50% more sales leads. Moreover, research from Gartner shows that executing an effective lead nurturing campaign strategy can save nearly 80% of your direct mail budget and bring 10% or more increase in revenue over a period of 6 to 9 months.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Heinz Marketing

MAY 16, 2022

This week’s show is entitled, “ New Insights & Benchmarks for Customer Experience “ and my guest is Alan Gonsenhauser , Principal & Founder at Demand Revenue. Today, featuring the founder and CEO of Demand Revenue, former SiriusDecisions and Forrester Analyst, Alan Gonsenhauser. Alan, thanks for joining us.

Top of Funnel 82

Top of Funnel Lead Scoring Lead Ranking CMO 82

SnapApp

MAY 29, 2018

They have the budget, and they’re ready to hand it over. 71% of companies who exceed revenue and lead goals have documented personas vs. 37% who simply meet goals and 26% who miss them” — Cintell , Understanding B2B Buyers 2016 Benchmark Study. SQLs are the leads that have been qualified by sales. Understand your buyer profile. “71%

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

The ROI Guy

OCTOBER 15, 2014

Forrester indicates that for each typical sales rep, $130,000 is spent annually on sales enablement, training and support, trying to make each rep smarter, faster and more powerful. Adoption CEB CRM Forrester Qvidian ROI Sales Benchmark Index Sales Enablement Sales Tools Sales Training salesforce.com SiriusDecisions Value Selling'

Forrester 40

Forrester Budget Programs Peer-to-peer Salesforce.com 40

The ROI Guy

MARCH 20, 2013

This was presented at the latest Forrester Sales Enablement Forum, and is a marked increase from the 65/35% split of just two years ago. And in this “Do More with Less” economy, there are many priorities to address.

ROI 40

ROI Process Peer-to-peer Best Practices 40

The ROI Guy

FEBRUARY 20, 2019

Engage earlier and differentiate yourself by helping to benchmark issues, tallying the high cost of doing nothing, and quantifying the value of your product in the context of what’s important to your buyer. Will your solution help them meet their budget goals and annual revenue targets?

Training 40

Training Case Studies Validation B2B Sales 40

The ROI Guy

JANUARY 5, 2011

For sales to be relevant and successful, sales teams need to engage earlier in the buying cycle and higher in the organization to help executives proactively set priorities for formal budget allocations, and be in front of strategic decisions with new ideas to capture discretionary spending allocations. April 2009.

Allocation 40

Allocation Forrester Buying Cycle Sales Cycle 40