Heinz Marketing

OCTOBER 26, 2019

B2B Budget Benchmarks: how much should you be spending? It can be hard to know what a realistic budget looks like for a B2B marketer. 2020 B2B Content Marketing Benchmarks, Budgets, and Trends: A First Look at New Research. Account-Based Marketing: 3 Things B2B Marketers Should STOP Doing to Achieve Better ROI.

Advertising Benchmark 42

Advertising Benchmark Account Based Marketing Top of Funnel B2B 42

KoMarketing Associates

FEBRUARY 15, 2023

As marketers dedicate more of their budget to content, new research suggests that senior leadership is seeing the value of it, and content is becoming a key revenue driver. Over the past 12 months, most marketers (49.2%) said that their content budget has grown larger. said they allocate over 50% of their budget to content.

Allocation 257

Allocation Marketing Budget Content Advertising Benchmark 257

KoMarketing Associates

APRIL 6, 2021

As more B2B marketers experiment with account-based marketing (ABM), new research suggests that they are diverting more of their budget to this tactic. The same report found, however, that marketers’ investment in ABM has remained steady, with 44% reporting no change in their ABM budget due to the pandemic.

Account Based Marketing 243

Account Based Marketing Marketing Report B2B Marketing B2B 243

Marketing Insider Group

FEBRUARY 13, 2023

Rob Leavitt , SVP Advisory, and Adam Bennington , Head of Consulting, Momentum ITSMA, presented the latest ABM Benchmark Study results in a recent webinar “ Building on ABM Success: Six Keys to Long-Term Success ”. To quote Rob and Adam, ABM has evolved from a niche specialism to a critical and all-encompassing growth driver.

Account Based Marketing 201

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 201

KoMarketing Associates

MARCH 15, 2023

The Content Marketing Institute released the 13th edition of its “B2B Content Marketing: Benchmarks, Budgets, and Trends” report, and data suggested that most B2B marketers believe their organization has been at least “moderately successful” with content marketing over the past 12 months.

B2B Marketing 275

B2B Marketing Top of Funnel Content Marketing B2B 275

KoMarketing Associates

JANUARY 11, 2023

However, new research shows that they are still facing numerous challenges ranging from budget limitations to measurement difficulties. However, they are up against several obstacles, including budget challenges (29%) and a lack of resources/personnel (24%).

Account Based Marketing 216

Account Based Marketing Marketing & Strategy Marketing Strategy Planning 216

KoMarketing Associates

MARCH 11, 2021

Influencer Marketing Hub recently published its “Influencer Marketing Benchmark Report” for 2021, and statistics showed that 90% of marketers now believe influencer marketing is effective. Additionally, three-fourths of marketers intend to dedicate a budget to influencer marketing at some point this year.

Marketing Report 205

Marketing Report Effectiveness Advertising Benchmark Statistics 205

KoMarketing Associates

MARCH 15, 2022

DemandGen recently published its “2022 Demand Generation Benchmark Survey” report, and statistics indicated that in 2021, most marketers (36%) claimed that webinars were most successful in helping them convert and accelerate leads. This was specifically at the middle and late stages of the funnel.

Webinar Metrics 249

Webinar Metrics Allocation Top of Funnel Leads 249

Webbiquity

OCTOBER 17, 2023

Content Marketing: Growing and Maturing How are content marketing budgets holding up in these challenging times? Budgets are growing. of content marketers had larger budgets last year than the year before. expect budget increases this year. How are goals and strategies for content marketing changing? An eye-opening 91.6%

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

KoMarketing Associates

AUGUST 10, 2022

In the year ahead, most B2B marketers (52%) claim that they intend to increase their budget for social media. Vidyard conducted its “2022 Video in Business Benchmark Report,” and data indicated that social media (63%) is a top distribution channel for video content among marketers.

Advertising Channels 253

Advertising Channels Social Marketing B2B Marketing Effectiveness 253

KoMarketing Associates

NOVEMBER 23, 2022

The Content Marketing Institute recently published the 13th edition of its “B2B Content Marketing: Benchmarks, Budgets, and Trends” report, and statistics suggested that the majority of B2B marketers claim their organization has been at least “moderately successful” with content marketing over the past year.

Marketing Report 239

Marketing Report B2B Marketing Content Marketing B2B 239

KoMarketing Associates

JANUARY 26, 2021

The Content Marketing Institute recently published the “Manufacturing Content Marketing: Benchmarks, Budgets and Trends” report, and statistics showed that the majority of manufacturing marketers (35%) now consider their content marketing strategy to be “adolescent” in its maturity.

Marketing Report 282

Marketing Report Allocation Planning Content Marketing 282

KoMarketing Associates

FEBRUARY 9, 2022

Openprise recently published its “RevOps Reality Check” report, and statistics indicated that some of the major challenges B2B marketers are facing in ABM strategy execution include lack of internal expertise (40%), no interest in this type of project (31%), lack of consensus on the best approach (23%), and no budget (18%).

Account Based Marketing 281

Account Based Marketing ABM Marketing Report B2B Marketing 281

Convince & Convert

APRIL 12, 2024

Yet, social media as an industry still lacks the resources, budget, and frankly, the respect, it deserves. Identify which metrics ladder back up to business/marketing metrics and research industry benchmarks Testing & Optimization – Understand the goals you want to create and choose a desired experimentation to test and learn.

Social Media 135

Social Media ROI Media Cross-Selling 135

KoMarketing Associates

JANUARY 24, 2023

As more B2B marketers begin to see a return-on-investment (ROI) from account-based marketing (ABM), new research suggests that they will be increasing their budget for these initiatives in 2023. Additionally, not everyone is seeing ROI from ABM initiatives just yet.

Account Based Marketing 198

Account Based Marketing Spending B2B Marketing Budget Management 198

KoMarketing Associates

JUNE 29, 2021

The Content Marketing Institute, MarketingProfs and IDG published the “Technology Content Marketing Benchmarks, Budgets and Trends” report, and data showed that 41% of technology marketers now have a documented content strategy intact. About 46% stated that their organization’s content marketing is sophisticated/mature in nature.

Marketing Report 286

Marketing Report Marketing & Strategy Marketing Strategy Content 286

KoMarketing Associates

JANUARY 20, 2021

ITSMA and the ABM Leadership Alliance recently published their benchmark study on ABM for 2020, and statistics showed that in response to the pandemic, 42% of marketers have altered their business objectives for ABM. ABM budgets, however, did not appear to take a major hit as a result of the pandemic.

Account Based Marketing 206

Account Based Marketing ABM Gartner Budget Programs 206

KoMarketing Associates

SEPTEMBER 29, 2022

DemandGen recently published its “2022 Lead Nurturing and Acceleration Benchmark Survey,” and statistics suggested that most B2B marketers (47%) would still only rate their existing lead nurturing initiatives as “average.” As a result, 52% of B2B marketers intend to increase their budget for social media in the new year.

Lead Nurturing 162

Lead Nurturing B2B Marketing B2B Budget Programs 162

ANNUITAS

OCTOBER 11, 2023

ANNUITAS clients with fully mature go-to-market programs typically see an improvement in end-to-end lead-to-revenue results that is 4-10x industry benchmarks. These are our roots as an organization – as a successful boutique management consultancy, specialized in go-to-market transformation.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Work Management Marketing Management 130

KoMarketing Associates

APRIL 21, 2021

The Content Marketing Institute, MarketingProfs and IDG recently released the “Technology Content Marketing Benchmarks, Budgets and Trends” report, and statistics showed that only 41% of all technology marketers have a documented content marketing strategy.

Marketing & Strategy 169

Marketing & Strategy Marketing Strategy Planning Content Marketing 169

Anyword

APRIL 22, 2024

By integrating your marketing stack with Anyword , you gain access to Anyword Business advanced features such as Analytics, Benchmark, Custom Models, and Talking Points. This allows marketers to fine-tune their messages, adjust targeting parameters, and optimize budget allocation to ensure the highest return on investment.

Analytics 52

Analytics Allocation Advertising Benchmark Lead Ranking 52

Engagio

FEBRUARY 14, 2023

Many CFOs connect “marketing-sourced pipeline” goals to their marketing budgets. In this post, Jon Miller explains why he thinks this is the wrong approach for many companies, and shares some key benchmarks that represent the right strategy.

Marketing Budget 128

Marketing Budget ROI DemandBase Advertising Benchmark 128

KoMarketing Associates

OCTOBER 6, 2020

The Content Marketing Institute recently conducted its “11th Annual B2B Content Marketing Benchmarks, Budgets and Trends” report, and statistics showed that 43% of all B2B marketers now have a documented content marketing strategy in place.

Marketing Report 296

Marketing Report B2B Marketing Marketing & Strategy Marketing Strategy 296

KoMarketing Associates

JUNE 9, 2021

Influencer Marketing Hub published its “Influencer Marketing Benchmark” report for 2021, and data indicated that 90% of marketers believe influencer marketing is effective. In addition, three-fourths of marketers intend to dedicate a budget to influencer marketing at some point in 2021.

Barriers 203

Barriers Marketing Budget Advertising Benchmark Social Media 203

B2B Marketing Zone Submitted Articles

OCTOBER 2, 2022

Content Marketing Institute (CMI) and MarketingProfs released their 12th annual B2B Content Marketing Benchmarks, Budgets and Trends Report last month which portrays an encouraging and optimistic future ahead for content marketing.

Content Marketing 130

Content Marketing Advertising Benchmark Content Marketing Report 130

Benchmark Email

MARCH 22, 2023

You don’t need a giant budget or established infrastructure to compete against those bigger brands and still turn a profit. In fact, there are lots of ways in which… The post 9 Effective Ways Your Small Business Can Compete Against Larger Brands appeared first on Benchmark Email. Good news, though.

Small Business Marketing 142

Small Business Marketing Effectiveness Brand Identity Branding 142

KoMarketing Associates

NOVEMBER 17, 2021

Demand Gen conducted “The 2021 Demand Generation Benchmark Study,” and statistics showed that most B2B marketers (61%) have seen increased budget prioritization toward ABM over the past 12 months. This is followed by content marketing (60%), sales enablement (48%), and personalization/customization (43%).

Account Based Marketing 214

Account Based Marketing ABM Marketing Report Intent Data 214

NuSpark Consulting

OCTOBER 31, 2023

Media Buying Decision Based on ROAS If the ROAS is high (like in our example), you might decide to allocate more budget to Facebook ads, perhaps even extending the flash sale. Use ROAS to Test Campaigns : Start with smaller budgets on multiple platforms—Facebook, Google Ads, Instagram. You could: 1.

ROAS 100

ROAS Comparison Allocation Lead Ranking 100

Top Rank Marketing

FEBRUARY 26, 2024

Big Tech continues to experience painful job cuts and layoffs , while players throughout the space are struggling against tight budgets, stagnant growth and thickening competition. They are more likely to say their budgets have decreased or will decrease. But this too is a significant investment and the stakes are higher than ever.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Allocation 98

KoMarketing Associates

DECEMBER 8, 2021

Demand Gen conducted “The 2021 Demand Generation Benchmark Study,” and data showed that most B2B marketers (61%) have increased budget prioritization for account-based marketing over the past 12 months. Additional areas of focus have been content marketing (60%), sales enablement (48%) and personalization/customization (43%).

Marketing Report 213

Marketing Report Account Based Marketing B2B Marketing B2B 213

Content Marketing Institute

MARCH 22, 2023

CMI’s newly released Technology Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023 shares the answers. Tech marketers, take note. How does your content marketing relate to your peers? Continue reading →

Peer-to-peer 125

Peer-to-peer Content Marketing Research Advertising Benchmark 125

Martech

DECEMBER 6, 2023

Download your copy now to: Benchmark your martech stack against industry leaders Learn how top brands achieve business impact through content Discover the latest content analytics and AI tools powering growth Get the insights you need to make smarter decisions on platforms, strategies, and budgets.

Marketing Report 104

Marketing Report Content Marketing Budget Programs Advertising Benchmark 104

KoMarketing Associates

JANUARY 5, 2021

The Content Marketing Institute conducted its “11th Annual B2B Content Marketing Benchmarks, Budgets and Trends” report, and data suggested that 43% of all B2B marketers now have a documented content marketing strategy in place.

Marketing Report 251

Marketing Report B2B Marketing Planning Marketing & Strategy 251

KoMarketing Associates

MAY 25, 2021

That being said, most marketers (71%) said that they will be increasing their budget for influencer marketing in 2021. Influencer Marketing Hub conducted its “Influencer Marketing Benchmark Report” for 2021, and the data indicated that 90% of marketers now believe influencer marketing is effective.

Advertising Benchmark 186

Advertising Benchmark Statistics Marketing Tactics 186

Animalz blog

FEBRUARY 25, 2024

An increasing number of customers focus most of their budgets on different channels, platforms, and formats. The belief that content has value without clear evidence is gone, especially among executives and other budget bosses. Determine channel benchmarks. Sometimes, getting a firm benchmark can be tricky. ROI required.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Industrial Marketing Today

NOVEMBER 17, 2021

I just received an advance copy of Manufacturing Content Marketing Benchmark, Budgets, and Trends (Thanks, Amanda!) The timing couldn’t be any better, since many of my manufacturing and engineering clients are putting together their industrial marketing plans and budgets for 2022. Refer to my post, Industrial Marketing: What.

Planning 149

Planning Content Marketing Advertising Benchmark Content 149

Content Marketing Institute

NOVEMBER 16, 2022

Find out what they are in today’s release of CMI’s Manufacturing Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023. Over half of manufacturing marketers say they’re challenged by three things. Continue reading →

Research 129

Research Content Marketing Advertising Benchmark Content 129