Digital B2B Marketing

OCTOBER 1, 2013

A number in some book or website, based on the results of businesses nothing like yours? Published Benchmarks Are Garbage. Remember, a benchmark just reflects how the companies or marketers in the study are doing. Here are a few of the problems with published benchmarks: Benchmarks are not exhaustive.

Advertising Benchmark 100

Advertising Benchmark Click Rate Sample Paid Search Agency 100

Hubspot

JUNE 4, 2020

That's why we're publishing week-over-week benchmark data for core business metrics like website traffic, email send and open rates, sales engagements, close rates, and more. Both the APAC and LATAM regions had a positive week, and are now at or just below the benchmark for deals closed. You can find past writeups using this timeline.

Advertising Benchmark 86

Advertising Benchmark Paid Search Agency Budget Programs Advertising Agencies 86

Sword and the Script | B2B

NOVEMBER 23, 2019

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing. 1) Content marketing benchmarks. 1) Content marketing benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Hubspot

MAY 7, 2020

We hope to establish useful benchmarks to measure your business against, and serve as an early indicator of when short- or long-term adjustments may be needed in your strategy. Charts depict the performance of a given metric against pre-COVID benchmarks, calculated using weekly averages from January 13, 2020, to March 9, 2020.

Advertising Benchmark 90

Advertising Benchmark Optimization Work Management Burn Rate 90

Only B2B

APRIL 10, 2024

Benchmarking Your Success: Where Do You Stand? Knowing how your B2B leads to MQL conversion rate stacking up against industry benchmarks is vital for setting realistic goals and measuring progress. Lead Quality (50-70%): This benchmark reflects the percentage of MQLs that meet your predefined criteria for lead qualification.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Vidyard

JUNE 28, 2018

If you’ve already seen the 2018 Video Benchmarks Report , you know that video creation is growing more competitive. From the benchmarks, you can see how other marketers are performing. Here’s your step-by-step guide for how to beat the benchmarks: 1. The post Can You Beat This Year’s Video Benchmarks?

Advertising Benchmark 55

Advertising Benchmark Video Marketing Webinar Metrics Landing Pages 55

Benchmark Email

DECEMBER 28, 2021

Have you ever imagined a hybrid of physical and online worlds where buyers can shop both in-person and online? Well, brands like Amazon, Nike, Magik Book, and Pokemon Go have made the blended environment a reality. appeared first on Benchmark Email. It sounds like a peripheral concept, right?

Email Marketing 121

Email Marketing Amazon Advertising Benchmark Marketing 121

Webbiquity

AUGUST 12, 2012

In the foreword to Revenue Engine: Why Revenue Performance Management is the Next Frontier of Competitive Advantage by Steve Woods and Alex Shootman, Eloqua CEO Joe Payne writes that “This is not a book about marketing. This is a book about the only thing that matters: revenue.” It’s not about sales.

Work Management 100

Work Management Marketing Management Marketing Automation Services Eloqua 100

Engagio

JUNE 14, 2017

Q: How do you benchmark and measure success for ABM? For us, we have an outbound prospecting team assigned to a few thousand targeted, named accounts supported by and aligned with ABM tactics like display advertising, personalized direct mail, and key event support. Q: Are you reading any good books right now?

Account Based Marketing 96

Account Based Marketing ABM Advertising Benchmark Ideal Customer Profiles 96

Vision Edge Marketing

JUNE 6, 2023

They have mapped it from booking to check-out and have identified key touchpoints where they can deliver exceptional experiences, such as personalized recommendations and local guides. Processes empower employees to: make decisions that benefit the customer and encourages them to go the extra mile to provide personalized experiences.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Vidyard

JULY 29, 2022

Video Benchmarks for Creation and Publishing 1.1 Video Benchmarks for Content 2.1 Video Benchmarks for Length 2.4.1 Video Benchmarks for Content 2.1 Video Benchmarks for Length 2.4.1 Video Benchmarks for Engagement Rates 3.1.1 How to Use Video Benchmarks to Your Advantage 1. Sign Up Free Contents 1.

Practices 96

Practices Examples Best Practices Outreach 96

Lead Forensics

APRIL 16, 2024

This blog explores 10 ways AI and beyond can supercharge your sales game, from identifying high-potential leads to crafting personalized outreach and automating tasks. With this knowledge, you can personalize your outreach efforts to resonate on a deeper level.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Vidyard

JANUARY 18, 2021

This year our winners and finalists showed us that in a year filled with limitations, video has helped sales teams break through to book more meetings, remove friction in the buyer’s journey and shorten deal cycles. Get Personal, Get Noticed. And guess what—responses were down by 30% in comparison to the same benchmark.

Video Marketing 129

Video Marketing Burn Rate Advertising Benchmark Outreach 129

Zoominfo

JANUARY 18, 2023

Businesses have used professional contact listings to reach their markets for generations, dating back to the days when a phone book arrived at your doorstep with a thump. They also make CE more valuable for the next person looking to join. We’re not interested in any individual’s buying habits or sensitive personal data.

Communities 130

Communities Zoominfo Promotion Privacy 130

Unbounce

JUNE 21, 2022

Head over to the Conversion Benchmark Report to learn more about industry benchmarks. Myself, my daughter, and the first person I’d ever taught to dive—the three of us opened up Abyss Scuba, and we’ve grown it over the last 20 years to be the second-biggest dive shop in Australia. Way more conversions.

Landing Pages 140

Landing Pages Business Conversion Rate Click Rate 140

Marketing Insider Group

JULY 1, 2020

According to the B2B Benchmark Report from CMI , 72% of businesses that increase their engagement through various marketing strategies also saw similar growth in sales leads. Basic personalization like mentioning a customer by name in an email is not going to cut it here. Transition engagement into lead generation.

Lead Ranking 334

Lead Ranking Lead Scoring Planning Leads 334

Envy

SEPTEMBER 30, 2022

Someone (hopefully a prospect) has just downloaded a piece of content from your website, input some personal information. Marketing Envy OK… It may be a shameless self-plug, but our cybersecurity benchmarks Thank You page is one of our favorite examples. And as we all know consistency is crucial to successful messaging.

B2B Marketing 118

B2B Marketing B2B Planning Top of Funnel 118

Martech

OCTOBER 24, 2022

Amy Kolzow, VP of global digital marketing credits CEO Nancy McKinstry: “All they did was create books at one point in time and she saw the need to start to convert that into digital technology and digital products and services.” We still have books.” Embarking on personalization. That’s changed.

Digital Transformation 113

Digital Transformation Digital Asset Management Digital Experience Platform Work Management 113

Hubspot

JULY 7, 2020

For the last several months, we've been publishing weekly cuts of data on core performance metrics, to provide business owners with useful benchmarks as they adapted to circumstances that were changing by the day. This data is based on benchmarks calculated using weekly averages from Q2 vs. post-holiday weekly averages from Q1.

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

Martech

JANUARY 11, 2022

Her new book, co-written with Genesys CEO and Chairman Tony Bates, argues that empathy is key to solving CX and EX (employee experience) challenges. There was no choice or personalization. ’ The point of the book is to say, stop doing that – it doesn’t make any sense.” “Henry Ford made one model, right?

B2B Thought Leadership 119

B2B Thought Leadership Lead Ranking Marketing & Strategy Top of Funnel 119

Heinz Marketing

OCTOBER 1, 2022

This year, the B2B Forum is back with Marketing Profs’ first in-person meeting since 2019! You can book a private 15-minute consultation at Office Hours with the Experts. What makes Marketing Prof’s B2B Forum unique is that anyone can join – whether in person (through the live event in Boston) or virtually. Demand Generation.

B2B Marketing 112

B2B Marketing B2B Thought Leadership Planning Peer-to-peer 112

Vidyard

JULY 27, 2022

Traditionally, outside sales meant face-to-face selling—whether that was via door-to-door sales, in-person customer meetings, or events and conferences. Video Benchmarks for Creation and Publishing 1.1 Video Benchmarks for Content 2.1 Video Benchmarks for Length 2.4.1 Video Benchmarks for Content 2.1

Template 73

Template Video Marketing Work Management FAQ 73

Optinmonster

JANUARY 18, 2024

But what’s a good benchmark for free trial conversions? According to RevenueCat’s benchmark study : Apps with the 4-day (or fewer) trials have a 30% conversion rate. Shorten the Free Trial Period Remember RevenueCat’s benchmark study that we discussed earlier? Segmented and personalized emails also generate 58% of all revenue.

Conversion Rate 89

Conversion Rate Conversion Examples Marketing Analytics Tools 89

Atomic Reach

FEBRUARY 9, 2023

Billion in 2022, according to an annual benchmarking report by Influencer Marketing Hub. Before any influencer is booked, RAD AI uses its creative intelligence to understand the target customer persona to drive both the creative strategy and influencer selection. All signs point to exponential growth in the next decade and beyond.

Marketing AI 59

Marketing AI Advertising Agencies Paid Search Agency API 59

Hinge Marketing

SEPTEMBER 9, 2015

On average, we discovered that these industry thought leaders use 16 different marketing tools to grow their personal brands. Of all the tools they used, books were identified as the tool with the greatest impact—and the one that had a particularly strong return on effort. Integrate the Book Into Your Overall Marketing Strategy.

Thought Leadership 48

Thought Leadership Buzz Promotion Sales Cycle 48

Atomic Reach

JULY 27, 2023

Some experts may have sizable online followings, but others may speak to their markets through small discussion groups, specialized websites, or non-digital channels such as books, journals, classes, and seminars. We use content ranking models to make personalized content recommendations 3. Confirming performance goals and KPIs 4.

Opinions 52

Opinions Marketing AI Lead Ranking B2B Thought Leadership 52

Vidyard

OCTOBER 28, 2022

Video Benchmarks for Creation and Publishing 1.1 Video Benchmarks for Content 2.1 Video Benchmarks for Length 2.4.1 Video Benchmarks for Content 2.1 Video Benchmarks for Length 2.4.1 Video Benchmarks for Engagement Rates 3.1.1 How to Use Video Benchmarks to Your Advantage 1. Contents 1. Just “No” 2.2

Ideal Customer Profiles 125

Ideal Customer Profiles Cold Calling Advertising Benchmark Budget Programs 125

Heinz Marketing

OCTOBER 12, 2021

For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. It provides another channel to engage with prospects in a highly-personalized way where you’re engaging with prospects at the right time because they are reaching out to you. Without further ado….

Marketing Automation Services 111

Marketing Automation Services Work Management Marketing Management B2B 111

InsightSquared

APRIL 14, 2021

In-Period Bookings . While revenue is a primarily backwards-looking metric, bookings is forward-looking and as a result, a primary indicator of future growth. Bookings indicate the value of a contract signed for a given period of time. . To learn more or get a personalized demo, visit: www.insightsquared.com.

Ideal Customer Profiles 156

Ideal Customer Profiles Lead Ranking Top of Funnel Lead Scoring 156

Vidyard

JANUARY 18, 2021

This year our winners and finalists showed us that in a year filled with limitations, video has helped sales teams break through to book more meetings, remove friction in the buyer’s journey and shorten deal cycles. And guess what—responses were down by 30% in comparison to the same benchmark.

Video Marketing 65

Video Marketing Burn Rate Advertising Benchmark Outreach 65

Martech

DECEMBER 6, 2021

The following is a selection from the e-book “MarTech’s agile marketing for teams.” ” Please click the button below to download the full e-book. Our benchmark was 25 clicks a day and we’re averaging 40.”. Download the report (no registration required). Data and analytics are great, but not required.

Planning 107

Planning Paid Search Agency Work Management Ad Building 107

Zoominfo

MARCH 9, 2021

Regardless, behavioral scoring aims to pair a prospect’s actions with a lead qualification score and establishes a benchmark to achieve Marketing Qualified Leads (MQLs). If you plan your demand generation from the end goal, you are always driving towards specific and measurable goals keeping benchmarks in mind.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

PureB2B

MAY 2, 2022

And, in another round of a DemandScience benchmark report on intent data , more than 50% of B2B sales and marketing leaders from across the United States admit the biggest challenge with it is getting an accurate view of its ROI. Download our free benchmark report Intent Data Trends Survey: 2022 Edition. Set Your Intent Data KPIs.

Intent Data 62

Intent Data Intent ROI B2B Marketing 62

SocialPilot

FEBRUARY 26, 2024

When we talk about AI in marketing terms, it means AI can enhance the work of marketers by providing insights and automating tasks, allowing for more creativity and personalized customer engagement. Suddenly, you start seeing personalized recommendations for sneakers that exactly match your style and previous purchases.

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

Contently

JUNE 14, 2022

Before you take action, benchmark the webpage’s new position from its last-known ranking to confirm that your ranking truly fell. Remember: Google can personalize search results based on your search history, web history, or location, so using Incognito Mode is especially important here.

Paid Search Agency 186

Paid Search Agency Urgency Marketing SEO Eye-Tracking 186

SmartBug Media

MAY 30, 2023

It was a safe bet that if a person was in a shoe store or calling a plumber, they intended to explore a purchase. These actions could include adding products to an e-commerce cart or filling out a form to download a case study or e-book. Set that number as your benchmark. Conversions could also be demo or contact requests.

Conversion Rate 98

Conversion Rate Optimization Conversion Tips 98

Hubspot

APRIL 13, 2022

Your personal why will put your what and how into perspective. And to be consistent, you need to set benchmarks — that's your what. Creating a sales plan gives you a way to organize these benchmarks into goals, objectives, and tactics. Join a book club. From there, be consistent. Track your sales pipeline.

Enterprise Management 55

Enterprise Management Work Management Business Marketing Management 55