ViewPoint

DECEMBER 20, 2011

This year, we’re honored to have published posts from twenty-seven guest marketing and sales bloggers here on ViewPoint, and I wanted to say to all of you how much I appreciate your contributions. Social media strategies and ROI. B2B marketing and sales strategies and tactics. Outsourcing lead generation. Sales management.

Blogger 120

Blogger B2B Thought Leadership Work Management Marketing Management 120

EveryoneSocial

JULY 2, 2018

If you are not familiar with what we mean by “internal social media,” it is essentially turning your company’s employees into brand advocates and encouraging them to share company content to their social networks. What are the benchmarks of success with your social media plan, and the timeline for achieving these benchmarks?

Social Media 61

Social Media Media Marketing & Strategy Thought Leadership 61

ClearVoice

OCTOBER 14, 2022

Read on for a good benchmark of your content marketing efforts. 80% of bloggers report that blogging delivers results ( Orbit Media Studios ). Bloggers are writing longer articles but are publishing less often ( Orbit Media Studios ). 97% of bloggers promote their content using social media ( Statistica ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

SocialPilot

FEBRUARY 6, 2024

In this competitive social media generation, authenticity and engagement are the two alphas of the game. A complete list of Influencer marketing statistics, from engagement rates to industry benchmarks to growth trends; this blog has almost everything that you would need to make an informed decision.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be. Is this good?

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Webbiquity

OCTOBER 13, 2010

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. If Google Alerts had been developed with a focus on social media, this would be it. Alterian SM2.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. Social Media Blogs. Sprout Social Insights. HubSpot’s Marketing Blog.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. Social Media Blogs. Sprout Social Insights. HubSpot’s Marketing Blog.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Webbiquity

DECEMBER 18, 2018

The full weight of Google, a $700+ billion behemoth, pushed to make the new social media platform a success. Most bloggers think about search as the primary customer acquisition channel for blogging. These are the benchmarks for reviewing the success of the new venture. Guest post by Nico Prins. In many (most?)

Training 214

Training Planning Work Management Marketing Management 214

Webbiquity

MAY 17, 2016

Showcase reviews: Online Marketing Institute, Anders Orsander, Marketing Insider Group (Strategy), Blogging Wizard, SmartBug Media, StoreYa Blog, Social Media Examiner, Marketing Insider Group (Content), Express Writers, SnapApp. Online editorial calendar for content marketing and social media planning.

Planning 145

Planning Research Tools Best Practices 145

Hubspot

APRIL 12, 2019

As a baseball player turned blogger, my blogging platform is just as important to me as my bat was to me. You can then schedule your blog posts with HubSpot’s calendar tool, connect to and promote them through your social media accounts and email, and analyze their performance with HubSpot’s analytics tools. Squarespace.

CMS Development 101

CMS Development Best Practices Lead Ranking Template 101

KoMarketing Associates

NOVEMBER 24, 2015

Hopefully your organization is well ahead of performance benchmarks this year. Thought leadership and the sharing of professional knowledge in social media channels help influence the B2B decision making process. Provide content for distribution in social media platforms. Create an opportunity to acquire backlinks.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

Webbiquity

MARCH 30, 2012

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. What your competitors are doing in social media. Evaluate how your competitors are using social media.

PageRank 100

PageRank Budget Programs Social Media Blogger 100

B2B Marketing Traction

APRIL 17, 2013

As usual, I have to provide information about the source of the survey, which few bloggers ever do. Optify , the source of the survey, sells inbound marketing software that helps you track social media and email campaigns. I think that is why the survey shows social media is a small fraction of traffic to websites.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

BenchmarkONE

FEBRUARY 24, 2021

Grab a box of chocolates (heart-shaped preferred) and dig into these crafty ideas for kicking your emails, social media, and content marketing up a notch. Look into free email templates , or switch to an email marketing tool with a strong email builder, like Benchmark Email , that provides tons of email design options. .

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Planning Blogger 52

BenchmarkONE

FEBRUARY 24, 2021

Grab a box of chocolates (heart-shaped preferred) and dig into these crafty ideas for kicking your emails, social media, and content marketing up a notch. Look into free email templates , or switch to an email marketing tool with a strong email builder, like Benchmark Email , that provides tons of email design options. .

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Planning Blogger 52

BenchmarkONE

FEBRUARY 24, 2021

Grab a box of chocolates (heart-shaped preferred) and dig into these crafty ideas for kicking your emails, social media, and content marketing up a notch. Look into free email templates , or switch to an email marketing tool with a strong email builder, like Benchmark Email , that provides tons of email design options. .

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Planning Blogger 52

KoMarketing Associates

MAY 21, 2015

This may happen with every online marketing program, be it content development, SEO performance, or building a presence in social media. For social media network development, dedicating fifteen minutes daily to a particular channel may be what is needed to get back on track and feeling productive.

B2B Marketing 120

B2B Marketing Content Marketing B2B Paid Search Agency 120

Marketing Insider Group

JANUARY 24, 2013

BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence. PaulDunay - Paul Dunay – Global VP of Marketing for Maxymiser, Author, Blogger, Public Speaker and Award-Winning B2B Marketing Expert. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

KoMarketing Associates

APRIL 30, 2012

Social Media-Specific Metrics. Number of social media profiles being managed and general activity in those social media communities. Additional, publicly accessible popularity/success metrics based on specific social media site activity. Social media profile information.

Link Building 120

Link Building Lead Scoring Lead Ranking SEO 120

Webbiquity

NOVEMBER 12, 2012

Since its introduction, the concept has been embraced by tools vendors and covered in publications like iMedia Connection , Search Engine Watch , Business2Community and Social Media Today , and Website Magazine. It’s also focused on owned (internally produced) media and does not include metrics or competitive benchmarking.

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

SpotMe Blog

NOVEMBER 15, 2023

Tease information on your website and social media, through event emails to your mailing list, and at other industry events you attend. Or highlight different product benefits and features in a series of social media posts or email newsletters. Promote the event through emails, social media, and your website.

Practices 52

Practices Webinar Metrics Product Peer-to-peer 52

Marketing Insider Group

APRIL 28, 2011

You accepted a while back that social media needs to be an important part of the marketing mix. But resources are limited and maybe you find yourself asking “which social media tactics should I focus on?&#. And while blogger relations and SEO are effective, they can be more challenging to execute.

Tips 100

Tips Blogger Business Digg 100

Hubspot

APRIL 21, 2020

To help you set some benchmarks, most free mobile apps have a higher active install rate during the first month, usually around 50%, after which it levels off around 30%. Claim Your Social Media Accounts. When your app launches, though, be sure to change the link in your social media bios to direct to the app store download.

Paid Content 94

Paid Content Mobile Advertising Budget Programs Mobile Marketing 94

Hubspot

OCTOBER 23, 2012

But how frequently does a blogger need to publish content in order to make a true dent in their marketing results? Wouldn't it be great to have some blogging benchmarks to go by? The last of our blogging benchmarking charts show the overall impact of blogging on inbound leads. The Effect of Blogging Frequency on Website Traffic.

Advertising Benchmark 28

Advertising Benchmark Business Blogging Business Landing Pages 28

The Effective Marketer

FEBRUARY 7, 2011

Sure, depending on your industry the numbers might be skewed but at least you have a benchmark and something to show (or not!) Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

Hubspot

MAY 25, 2011

In fact, we've seen many businesses successfully use this very tactic, conducting studies and publishing reports using industry statistics to attract the attention of media publications and bloggers. Provide clear media contact info at the very top of your page. Incorporate social media elements.

PR 28

PR Social Media Media Blogger 28

Digital Marketing World Forum

FEBRUARY 4, 2020

Just take travel blogger Lauren Bullen ( @gypsea_lust ), who has stated that she won’t do a sponsored post for under $3,000. provides a unified SaaS platform for social media listening, engaging, publishing, advertising, benchmarking and managing customer data. They’re affordable.

Brand Identity 62

Brand Identity Branding Ad Building Case Studies 62

Valasys

FEBRUARY 13, 2020

According to Kapost two-third of B2B marketers accede that content their multi-channel marketing strategy –including event marketing, social media marketing, demand generation campaigns & much more. So much so that the famous author, speak & blogger Seth Godin describes it as the “ only marketing left.”

Content Marketing 64

Content Marketing Ad Building Brand Identity Branding 64

Online Marketing Institute

JULY 9, 2009

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. This has proved to be spot on when it comes to a social media campaign.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Salesforce Marketing Cloud

NOVEMBER 29, 2023

A makeup brand might use beauty bloggers or social influencers as affiliates to promote its lip gloss and bronzers online. You can also consider offering a B2B social media community for partners, where they can find applicable success stories, ask questions of each other, and share best practices.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Valasys

OCTOBER 8, 2019

Almost all of them provide free trials, a wide array of email templates, social media integrations & email scheduling. An in-built landing page editor is also very useful that allows one to start email marketing without having a website with the help of source traffic such as YouTube channel or social media account.

Enterprise Management 51

Enterprise Management Budget Programs Email Marketing Work Management 51

Hubspot

APRIL 4, 2018

It’s crucial to base your goals off of your own analytics, not industry benchmarks, or else you might bite off more than you can chew and burn out. Our two bloggers will increase their workload from writing 2 posts a week to 3 posts a week, and our editor will increase her workload from writing 1 post a week to 2 posts a week.

Examples 101

Examples Planning Landing Pages Webinar Metrics 101

EMagine B2B Blog

JUNE 13, 2013

Below is a list of thought-provoking articles on the subject of B2B Online Marketing: 5 reasons why email marketing out-performs social media in B2B market. While using social media as a tool of B2B marketing grows more and more, we shouldn’t forget about old and proven method – email marketing.

Online Marketing 40

Online Marketing B2B Marketing Microsite B2B 40

BenchmarkONE

SEPTEMBER 27, 2019

Not only is Benchmark’s email marketing suite incredibly powerful, but it’s also free. While most tools offer free trials or very limited features in their freemium plans, Benchmark gives you (almost) all the bells and whistles of their paid plans. Image courtesy of Constant Contact. Image courtesy of ConvertKit. ConvertKit.

Small Business Marketing 76

Small Business Marketing Budget Programs Email Marketing Paid Search Agency 76