KoMarketing Associates

DECEMBER 21, 2017

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. I constantly find portions, if not all, of the data used as references (and SEO-friendly links) across a range of publications, blogs, and other platforms. What’s the Value of a Like?

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Webbiquity

OCTOBER 17, 2023

Per the report, “Social media and community building (17.8%) overtook blogs (14.7%) as the most popular type of content marketing.” A plurality of marketers (22.9%) still prefer to post directly on social media sites, but social media management tools are growing in popularity. Thoughts on these studies?

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Seismic

DECEMBER 20, 2021

2021 has been an eventful year for Seismic and the Seismic Blog. The Last Blog Before New Year’s. Twas the week before New Year’s, when all through the site; No post would be published, to the writers’ delight. ‘Twas the week before New Year’s, when all through the site; No post would be published, to the writers’ delight.

CPO 52

CPO Thought Leadership Sales Cycle Training 52

KoMarketing Associates

NOVEMBER 24, 2015

Hopefully your organization is well ahead of performance benchmarks this year. One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative. Content fuels keyword visibility and what better way than through regular blog posts.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

Marketing Insider Group

APRIL 10, 2024

A recommended products widget on your site can redirect browsers to make a purchase based on prior search and purchase behavior. Tracking allows you to create benchmarks , or data points that you’re trying to achieve. Personalization Personalization is non-negotiable these days.

Marketing Strategy 172

Marketing Strategy Marketing & Strategy Paid Search Agency Marketing Analytics Tools 172

Launch Marketing

JANUARY 4, 2023

Set Benchmarks for Key Data. As important as measuring key data is, it does not necessarily mean anything if there are no benchmarks for them. This gives a benchmark for how your website was performing previously and can uncover trends, giving insight as to where improvements can be made. It could be several things.

Marketing Websites 118

Marketing Websites Marketing & Strategy B2B Advertising Benchmark 118

Hubspot

APRIL 12, 2019

As a baseball player turned blogger, my blogging platform is just as important to me as my bat was to me. Similarly, when blogging eventually replaced baseball in my life, I discovered using a blogging platform I was comfortable with and liked enabled me to produce better work and, in turn, results. Best Blogging Platforms.

CMS Development 101

CMS Development Best Practices Lead Ranking Template 101

Only B2B

MARCH 13, 2024

Statista Think about it: A great blog post on your site might get a few hundred views. Also, there are many free content syndication sites where you can syndicate your content to increase your ROI. Consider industry benchmarks for website traffic growth and brand mentions associated with successful content marketing campaigns.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Marketing Insider Group

NOVEMBER 8, 2021

A 2020 Demand Gen Benchmark Study found that 51% of marketers are using data to inform their campaigns. But in this case the data source are the actual media sites like forbes.com, fortune.com, and bloomberg.com. You can connect with him on social media or take a look at his social media marketing blog. I do understand though.

Buyer's Journey 346

Buyer's Journey PR Content Analysis 346

Martech

JANUARY 30, 2024

In short, their customer base is people who were likely to notice and react positively to Sentry removing cookies from its site. However, doing that means YouTube embeds a cookie on the site. Our GCLID from Google Ads passing onto our site. The benchmarks for view rate are at industry average and above the benchmark from Google.

Paid Search Agency 118

Paid Search Agency Marketing Attribution Top of Funnel Companies 118

ClearVoice

SEPTEMBER 12, 2022

Rather than being reactive with your SEO efforts, why not prioritize benchmarking in your content marketing strategy? What is SEO benchmarking? A benchmark is a standard used to measure performance, typically in business. What benchmarking is not. Benchmarking is not chasing every algorithm change.

Advertising Benchmark 97

Advertising Benchmark Keywords SEO Long Tail Marketing 97

Sprout Social

NOVEMBER 21, 2023

What kind of content are they publishing on their blog? Set benchmarks for future performance Monitoring the competition helps you set realistic goals for your business. This could help you set benchmarks for your customer service team so they can try to snag as many or more positive reviews by the end of the quarter.

SWOT 96

SWOT Budget Programs Eye-Tracking Advertising Benchmark 96

Marketing Insider Group

JUNE 15, 2021

Remove “dead weight,” making it easier for Google bots to crawl your site so the search engine can index more content and boost your rankings. In addition to blog posts, articles, and other webpage content, include PDFs, videos, graphics, images, and any other content-related assets you have on your website. Source: G2.

Marketing Websites 363

Marketing Websites Lead Scoring Lead Ranking SEO 363

Webbiquity

JUNE 13, 2023

Relevant recommendations encourage buyers to explore your services, boosting engagement on your site. For example, customer data shows you that a particular customer prefers email communication over on-site chat. Finally, benchmark the results with historical data to check improvements.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Stevens & Tate

AUGUST 29, 2022

However, you should use analytics to diagnose your site’s issues so that you know exactly what’s wrong. For example, maybe you’re redesigning your site because you want to update its look; however, your content is actually very effective at drawing in visitors and capturing leads. Set benchmark metrics.

Marketing Websites 82

Marketing Websites Buyer Personas Lead Scoring Lead Ranking 82

Koroberi

APRIL 9, 2024

Arkieva, a leading supply chain planning and consultation provider, saw their organic search traffic decline over the years and without intervention, they predicted site visits would continue to decrease about 30% year-over-year. Preserving gains We didn’t stop at the optimization of site’s existing state.

SEO 52

SEO SERP Forecasting Urgency Marketing 52

KoMarketing Associates

JUNE 25, 2020

But this is done in coordination with a comprehensive keyword analysis that informs and benchmarks performance. In this blog post, I will review four ways B2B marketers can use Google Search Console’s search performance report to uncover actionable insights for ongoing SEO and content marketing campaigns.

Google 257

Google CTR Landing Pages Keywords 257

Contently

JUNE 14, 2022

It’s a situation you have probably faced as a content marketer: You publish a piece of content—perhaps a blog post—on your website. And then, possibly out of nowhere, that ranking drops dramatically—and with it, your site traffic begins to fall. After a while it hits Page One in the SERP.

Paid Search Agency 186

Paid Search Agency Urgency Marketing SEO Eye-Tracking 186

Benchmark Email

FEBRUARY 28, 2023

If you want to generate leads, it’s important that you bring in a lot of traffic to your site. In this blog post, we’ll break down the most important lead sources:… The post Where Are Your Leads Coming From? Breaking Down Lead Sources appeared first on Benchmark Email.

Leads 75

Leads Lead Marketing Qualified Leads Advertising Benchmark 75

Contently

FEBRUARY 14, 2023

And the site is deemed more trustworthy the stronger the signals are. In Experian’s Benchmark Report, “ Taking Control in the Digital Age ,” we learn that poor data steers users’ decision-making process in the wrong direction, and it’s a significant problem for a growing number of companies.

Intent 194

Intent Optimization Google SERP 194

KoMarketing Associates

DECEMBER 27, 2017

KoMarketing blog posts and news articles helped generate over 40 sales inquiries directly attributed to our website, over 1,200 inbound links, and thousands of social media shares. 20+ Benchmarks for Measuring B2B SEO Performance. You will notice that three of our most impactful blog posts focused on the Chinese market.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

Adobe Experience Cloud Blog

NOVEMBER 2, 2018

They are ready to see your hard work, explore the new site, and take it for a spin. Remember, there were ROI and benchmarks set into your process. Don’t reject their feedback for future releases—but don’t include this feedback in what engineering needs to get this version of the site live. Now you’re almost at the finish line!

Marketing Websites 134

Marketing Websites Ad Building Business Work Management 134

Stevens & Tate

AUGUST 29, 2022

However, you should use analytics to diagnose your site’s issues so that you know exactly what’s wrong. For example, maybe you’re redesigning your site because you want to update its look; however, your content is actually very effective at drawing in visitors and capturing leads. Set benchmark metrics.

Marketing Websites 52

Marketing Websites Buyer Personas Lead Scoring Lead Ranking 52

SmartBug Media

JANUARY 14, 2022

Using this information, you can forecast how long it will take your new blog article to see a break-even or return on the initial investment of the cost of the new article. Related to predicting return on investment is determining the performance potential for a blog, website, or even a particular page. Benchmarking.

Forecasting 122

Forecasting Lead Ranking SEO Lead Scoring 122

Webbiquity

JULY 19, 2022

Leading indicators provide benchmarks, and if those are met, they will be indicative of your ability to meet overall objectives and KPIs (key performance indicators). There are also a variety of other leading indicators from social media that you can track on Facebook, Twitter, TikTok, Instagram, LinkedIn, and other sites.

Lead Scoring 289

Lead Scoring Lead Ranking ROI Enterprise Management 289

Stevens & Tate

JUNE 6, 2022

Without one, your site is likely going to continue having some of the same problems it currently has. However, you should still go through your entire site to see if you can pick up on anything that you think needs to be addressed. What kind of impression you have of the site’s look. How easy it is to navigate.

Marketing Websites 93

Marketing Websites Tips CMS Development Search Engine Marketing 93

Outbrain

MARCH 15, 2021

The good news is, you don’t have to go viral to get your content shared – nor do you need to write the perfect blog post every time. Blog posts can no longer be static, filled with large blocks of text, minimal images, and stuffy writing. Invest in Video. One important media format to consider is video. Don’t Ignore the Details.

Sales Qualified Leads 40

Sales Qualified Leads Content Case Study Case Studies 40

Marketing Insider Group

SEPTEMBER 9, 2020

When more people click on your site, you develop brand authority and become trustworthy to clients. Perform A/B split testing of new checkout systems and set up Google Analytics goals to improve website performance, site speed, landing page, and mobile optimization. Check internal benchmarks like last year’s ARPA for comparison.

Cost per Lead 258

Cost per Lead ROMI CPL Churn Rate 258

Brandwatch Marketing

NOVEMBER 8, 2023

A free account allows you to track 12 social sites, including Tumblr and WordPress. It gives you a good roundup of stats, while there’s some benchmarking and competitors options in the pipeline. It’s a great way to find conversations about your brand. a pro account is required. Measure what matters.[/bw_banner_cta]

Social Media 98

Social Media Tools Media Lead Scoring 98

Hubspot

JULY 7, 2020

For the last several months, we've been publishing weekly cuts of data on core performance metrics, to provide business owners with useful benchmarks as they adapted to circumstances that were changing by the day. This data is based on benchmarks calculated using weekly averages from Q2 vs. post-holiday weekly averages from Q1.

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

Navigate the Channel

JULY 12, 2023

Benchmarking industry standards can guide email marketing goals. Before we get into the benchmarking and metrics, let’s reinforce the value of B2B email marketing and doing it well. What are the right metrics to benchmark, if “many” marketers are focusing on the wrong ones? Math is fun!

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Marketing Insider Group

JULY 19, 2011

Are blogs an important part of your marketing mix? More and more research is showing that if you’re not blogging, you just don’t get it. Blogging should be one of the first thing every marketer considers when starting their marketing plan, when distributing budgets, or when assessing their results.

Blogger 100

Blogger Inbound Marketing Marketing Mix Lead Scoring 100

Parse.ly

OCTOBER 5, 2022

For example, if you’re viewing a blog post on your site, click the bookmarklet to take you to that post’s performance in the Parse.ly getAttribute(%27data-parsely-site%27)%3Bvar t%3D%27[link]. Usage to view the list of top users for that site. People are visiting your site and not finding what they want. .

Analytics 52

Analytics Advertising Benchmark Content Traffic 52

Outgrow

OCTOBER 16, 2019

6 Niche Marketing Blogs You Need to Read in 2019. This blog details 6 niche marketing blogs that can help marketers keep abreast of the latest trends, news, and insights of the marketing world. Two words- marketing blogs! We have jotted down 6 niche marketing blogs that you need to read. What is IN then?

Outgrow 45

Outgrow Paid Search Agency Mobile Advertising Planning 45

Hubspot

JANUARY 17, 2020

We ask questions like, Who's looking at your site, where are they located, and what are their interests? Bounce rate is what happens when a user clicks on one page, and then almost immediately leaves the site. For instance, let's say you write a blog article called "Social Media Tips and Tricks". Average time on site benchmarks.

Dwell 97

Dwell SERP SEO Marketing Analytics Tools 97

Brandwatch Marketing

JUNE 15, 2022

A free account allows you to track 12 social sites, including Tumblr and WordPress. It gives you a good roundup of stats, while there’s some benchmarking and competitors options in the pipeline. It’s a great way to find conversations about your brand. 7) HowSociable. a pro account is required. 8) Likealyzer. 8) Likealyzer.

Social Media 144

Social Media Tools Media Lead Scoring 144

Outgrow

MAY 21, 2021

Ability to create your blog with a theme, password-protected pages and the option to add editors too! . Voog offers multiple features for all those looking to enhance their existing blogs or websites. Furthermore, all of their sites have configurable Wholesaler Applications & Quote Management tools. 1. Benchmark Email .

Marketing Automation Services 139

Marketing Automation Services Paid Content Budget Programs Enterprise Management 139