Martech

NOVEMBER 11, 2022

The pet product retailer Chewy, for instance, creates YouTube videos called Chewtorials that combine practical information with product tie-ins. Its ROI is an impressive $36 for every $1 spent , which outperforms virtually any other digital channel. And don’t forget, tapping into emotional engagement works. The takeaway?

Digital Asset Management 114

Digital Asset Management Work Management Marketing Management Digital Experience Platform 114

KoMarketing Associates

APRIL 11, 2013

Optify’s 2013 B2B Marketing Benchmark Report. Optify’s annual B2B Marketing Benchmark Report details the performance of the primary sources of traffic to B2B websites, extracted by analyzing over 62 million visits, 215 million pageviews and 350,000 leads from more than 600 small and medium-sized B2B websites.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Madison Logic

AUGUST 26, 2020

That’s not a new challenge: Marketers have always needed to deliver positive return on investment (ROI) and meet growth goals. What has changed are the best ways to achieve better ROI. But start testing them in the second half of 2020 to maximize ROI both this year and next. Three Tools, Two Positive Outcomes.

Budget Programs 52

Budget Programs Paid Search Agency Tools Top of Funnel 52

Valasys

NOVEMBER 21, 2019

According to a prediction by Forrester by the year 2021, 48% of the B2B marketing organizations will be organized to support customers’ journeys. Learn more : How Intent Data Analysis Helps B2B Companies Boost ROI. Thus, the year 2020 will see B2B marketers pivot from products to experiences.

Planning 58

Planning Studies B2B Marketing Trends 58

Terminus

JANUARY 31, 2023

According to Terminus’ new ABM Benchmark Report : B2B Digital Advertising which offers best practices for branding, messaging and imagery, other ABM platforms report an average of 8-20% ad fraud rates. And we deliver a higher reach and ROI for marketers, maximizing spend and driving meaningful revenue outcomes.

Cost Per Thousand 20

Cost Per Thousand Paid Search Agency Spending CPM 20

Terminus

JANUARY 24, 2023

According to Terminus’ new ABM Benchmark Report : B2B Digital Advertising which offers best practices for branding, messaging and imagery, other ABM platforms report an average of 8-20% ad fraud rates. And we deliver a higher reach and ROI for marketers, maximizing spend and driving meaningful revenue outcomes.

Cost Per Thousand 26

Cost Per Thousand Paid Search Agency Spending CPM 26

Valasys

APRIL 15, 2020

According to Forrester, companies that excel at effective lead nurturing strategies, generate 50% more sales leads. Read more on How to Assimilate Competitive Benchmarking in Social Media. What are the best practices within the industry and otherwise to develop an effective lead nurturing campaign strategy?

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. The largest company isn’t always your best partner. Your partners might use analytics to discuss where they need more support or training, or to benchmark where they stand against other partners. Learn more

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Valasys

MARCH 30, 2020

According to a study by CMO , 71% of the companies that invested in account-based marketing reported their Return on Investment (ROI) is somewhat or significantly higher than traditional marketing methods. According to research by Forrester , ABM maturity and B2B Sales Revenue are Intertwined. It’s a transformational programme.”.

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Good argument that B2B marketing needs ROI.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

APRIL 14, 2015

E conomically Focused – buyers are more frugal, with over 95% of technology purchase decisions now requiring a solid business case with significant ROI and fast payback according to IDC. According to Forrester, prospects indicate that less than 12% of sales engagements are focused on outcomes and customer value. Why Your Solutions?

Gartner 40

Gartner Forecasting Planning Marketing Proposals 40

The ROI Guy

NOVEMBER 10, 2014

E conomically Focused – buyers are more frugal, with over 95% of technology purchase decisions now requiring a solid business case with significant ROI and fast payback according to IDC. According to Forrester, prospects indicate that less than 12% of sales engagements are focused on customer value. Why Your Solutions?

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Valasys

APRIL 10, 2020

The term personalization in account-based marketing means not just identifying and targeting the accounts of high-value, but also deploying account-based data and technology as key account-based solutions to help companies attract engage and convert prospects and then analyze their performances by competitive benchmarking.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

The ROI Guy

OCTOBER 22, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

MARCH 1, 2016

Economically Focused – today’s IT buyer is more frugal, with over 95% of technology purchase decisions now requiring a formal business case, with quantifiable ROI and fast payback (IDC). Unfortunately, despite best efforts, this is the 5th year in a row this has been the top quota issue. Why Your Solutions?–

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

MARCH 15, 2011

Quantified savings, tangible bottom-line impact, low risk, significant return on investment (ROI), and fast payback are the new language of the economic-focused buyer. To prevent being relegated to a commodity provider, fighting it out on undifferentiated offerings and discounts, a new set of sales and marketing best practices are emerging.

Forrester 40

Forrester Lead Ranking Cross-Selling Peer-to-peer 40

The ROI Guy

JULY 15, 2015

E conomically Focused – today’s IT buyer is more frugal, with over 95% of technology purchase decisions now requiring a formal business case, with quantifiable ROI and fast payback (IDC). According to Forrester, prospects indicate that less than 12% of sales engagements are focused on outcomes and customer value. Why Your Solutions?

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

The ROI Guy

NOVEMBER 30, 2011

Serious budget constraints make even high ROI projects hard to get approved. So let’s review each stage of the process, how the current conditions are making the journey more difficult, and how B2B solution providers can optimize their content and engagement practices to help facilitate and shorten cycles.

Marketing Management 40

Marketing Management Process Peer-to-peer Case Studies 40

The ROI Guy

APRIL 5, 2013

One of the challenges you face as a B2B solution provider is that more and more deals are stalled, with almost 60% of prospects choosing to “Do Nothing” versus saying “Yes”, this according to Sales Benchmark Index. Let’s run a few key tests and be sure that your diagnosis is correct, and the treatment you are asking for is indeed the best.”

Peer-to-peer 40

Peer-to-peer Advertising Benchmark Consulting Differentiation 40

Valasys

AUGUST 12, 2019

The ABM universe functions on the ideology of targeting the best prospects & doing everything one can do to convert them. ABM targets people holding specific job designations at specific companies, who they believe will be the best to reach out for a particular product or service. Using Intent Data With Content Strategy : .

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

The ROI Guy

OCTOBER 31, 2011

Move beyond the normal product / solution approach to a consultative diagnostic engagement, helping the buyer competitively benchmark performance, uncover and prioritize important issues, and tying recommendations directly to the highest priority issues. A little more than 1 in 3 sales professionals are indicated as well prepared.

Allocation 40

Allocation Marketing Management Gartner Marketing Proposals 40

SnapApp

NOVEMBER 3, 2016

What’s the best to learn about your buyers? This practice done too often can become distracting for the viewer, but done selectively, it will keep prospects moving through your different content experiences. . When going in this direction there are a few best practices to consider during the planning stages.

Interactive Marketing 48

Interactive Marketing Video Marketing Top of Funnel Planning 48

Ambal's Amusings

JULY 22, 2010

The best way to do that is with an editorial calendar based on a messaging storyline. What are best practices they need to know? Maintaining crucial elements of both strategies will enable the best results. Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

The ROI Guy

JANUARY 6, 2012

Serious budget constraints make even high ROI projects hard to get approved. However, it is during this early phase that buyer’s indicate establishing strong provider preferences, with Forrester indicating that 65% of vendors who create the buying vision during these early phases of the journey getting the deal.

Work Management 40

Work Management Marketing Management Gartner Forecasting 40

Content Standard

AUGUST 26, 2016

I picture articles so compelling I can practically hear the clear voice of the writer who composed it. ” What’s more, as Hubspot pointed out , Forrester Research found that “companies that excel at lead nurturing generate 50 percent more sales ready leads at 33 percent lower cost.” ” 2. .”

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

The ROI Guy

MARCH 30, 2011

Quantified savings, tangible bottom-line impact, low risk, significant return on investment (ROI), and fast payback are the new language of the economic-focused buyer. According to Forrester’s Scott Santucci, “Buyers are stratifying their suppliers into a caste system, increasingly delineating strategic vendors from commodity providers.”

Enterprise Management 40

Enterprise Management Work Management Marketing Management Practices 40

The ROI Guy

APRIL 15, 2014

SiriusDecisions has what I feel is the best metric, pointing out that that 67% of buyers are already decided on their solution prior to rep engagement. And research from Forrester indicates that the late engagement could have serious impacts on win rates? What would your roadmap be on how to best bridge this Value Gap?

Storytelling 40

Storytelling Enterprise Management Peer-to-peer Work Management 40

The ROI Guy

NOVEMBER 29, 2010

For example, this could include methodologies, presentations, white papers and assessment tools to help sales professionals identify and illuminate buyer issues, benchmark buyers versus competitors and best practice leaders, and create / drive solution roadmaps to help resolve the most pressing customer issues.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

markempa

JANUARY 25, 2018

If not, you could be losing sales, and marketing ROI not see it. In this post, you’ll get 7 tips to increase your lead generation ROI by improving how you route leads. Dave’s brilliance is his focus on practical simplification. And according to Econsultancy email is the best digital channel for ROI. Think about it.

Lead Generation 0

Lead Generation Marketing Qualified Leads Sales Qualified Leads Lead Ranking 0

The ROI Guy

SEPTEMBER 3, 2010

Frugalnomics Changes Everything According to Forrester analyst Scott Santucci, "Go-to-market models always change during periods of disruption, and this economic downturn has been deep, long, and might not even be over. The more buying organizations are a forced to do-more-with-less they adopt different business patterns.”

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

Madison Logic

JULY 26, 2023

According to research by the ABM Leadership Alliance and ITSMA, 76% of marketers saw a higher ROI with ABM than any other marketing strategy. Pilots are a best practice that allows you to outline, trial, and benchmark your planned ABM activities.

Account Based Marketing 52

Account Based Marketing ABM Webinar Metrics Marketing & Strategy 52

sagefrog

JANUARY 10, 2024

Implement SEO best practices and incorporate innovative technologies to uphold a modern aesthetic and fulfill user experience standards. Benchmark Current Metrics Prior to planning the redesign, document your current performance metrics, analyzing monthly performance in traffic, conversion rates, and user engagement.

CMS Development 62

CMS Development Marketing AI Marketing Websites Buyer Personas 62

The ROI Guy

APRIL 12, 2013

The More Things Change, the More they Remain the Same When asked to change a certain behavior or practice, science tells us that people tend to resist change naturally, even when there is a compelling and logical reason to change. The tribe member is often best a respected sales professional or leader.

Tools 40

Tools Work Management Paid Search Agency Advertising Benchmark 40

Content4Demand

SEPTEMBER 16, 2020

Chilipiper says, “buyer enablement means providing B2B buyers the necessary information and appropriate tools to make the best possible purchase. Buyer enablement content gives prescriptive advice and practical support related to buying decisions. The best way to do that is to take the position of a helper or partner.

Top of Funnel 99

Top of Funnel Peer-to-peer Conversion Ad Building 99