The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be. Is this good?

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

The Effective Marketer

NOVEMBER 3, 2011

Forrester Research has recently released a study, “ Benchmark Your Interactive Marketing Maturity “, that aims to give you some metrics to figure out whether you are putting your money on the right marketing tactics. Five Benchmarks. Sure, knowing the benchmark metrics help a little but what are the numbers?

Allocation 100

Allocation Spending Paid Search Agency Online Marketing 100

The Effective Marketer

FEBRUARY 7, 2011

Sure, depending on your industry the numbers might be skewed but at least you have a benchmark and something to show (or not!) senior management when your results are being questioned.

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

The Effective Marketer

MAY 20, 2011

I was reminded once again of the importance of creating buyer personas during Bulldog Solutions event on Marketing Benchmark in which Rob Solomon walked us through their five step process for organizing your marketing programs: Business Case. Infrastructure. Process Planning. Program Execution. Measurement.

Buyer Personas 100

Buyer Personas Template Bulldog Solutions B2B Marketing 100

The Effective Marketer

FEBRUARY 16, 2009

This knowledge can come up in several different ways, such as a compilation of the survey results, a more personalized benchmark of your questions versus the survey population, a whitepaper about the subject at hand, and many others. Few people do it this way because it takes time and money.

Customer Surveys 100

Customer Surveys Marketing Automation Services Work Management Marketing Management 100

The Effective Marketer

APRIL 9, 2014

As marketing professionals we all know the importance of storytelling, and with the current hyper-focus on all things content marketing, being able to tell stories is not just arequirement for modern marketers, but is magnified by the different ways in which your stories can be disseminated.

Storytelling 100

Storytelling Marketing & Strategy Verticals Webinar Metrics 100