Aiming at engagement requires a benchmark to understand how well you are doing relative to other social marketers. Congratulations! You’ve attracted 1 million Facebook fans. Now what?    That’s the question clients are asking.   Once you get to an elite one million fan level, there is a point of diminishing returns. MORE >>

Then, after independent verification of financial information, analyse the data to provide accurate performance benchmarks. The full Benchmarking Report will be published in November, but in the meantime here are some­ key numbers to build into your business planning. . Are you normal? . As a business I mean. . Despair not though.  MORE >>

These are just two of the key questions featured in a new Social Media Benchmark survey presented by SurveyMonkey. What is the main objective of your social media efforts? How many “followers” do you have on your social networks? The survey encompasses questions on social media analytics; which tools companies are using to build online [.]. MORE >>

Marketers are also provided with benchmark data as to how their campaigns perform in comparison to companies with similar budgets. WordStream’s new AdWords Performance Grader helps marketers evaluate how their AdWords campaigns are performing and identify where to make improvements. Quality score for text ads and keywords targeted. MORE >>

Forrester Research has recently released a study, “ Benchmark Your Interactive Marketing Maturity “, that aims to give you some metrics to figure out whether you are putting your money on the right marketing tactics. Five Benchmarks. Sure, knowing the benchmark metrics help a little but what are the numbers? MORE >>