Marketing Insider Group

FEBRUARY 22, 2021

Even the highest authority sites like Wikipedia and YouTube only make it into the high 90s. Better Website Engagement and User Behavior. Instead, you want to shoot for an authority number better than your industry competition. You can’t be an expert in everything. Marketing Insider Group. Traffic alone isn’t enough.

Domain 341

Domain Long Tail Marketing Content Keywords 341

Martech

OCTOBER 9, 2023

Check these resources: If you don’t already have a good background in psychology in marketing and behavioral science, start by reviewing Cialidini’s own thumbnail guide to his seven principles of persuasion , or read his landmark book, Influence: The Psychology of Persuasion. Get a quick introduction to cognitive biases from Wikipedia.

Marketing AI 134

Marketing AI Marketing & Strategy eCommerce Banners 134

Webbiquity

JULY 2, 2019

Cats rule the internet—so much so that the topic has its own Wikipedia page. She pours her free time into writing for the blog All About Cats , and sharing her knowledge of pet-health, pet behavior, and pet training. Guest post by Emma Williams. And cats aren’t just superstars in pet-centric niches.

B2B Marketing 236

B2B Marketing Godaddy B2B Paid Search Agency 236

Animalz blog

MARCH 21, 2024

This is how Wikipedia defines the word blog and how popular content management systems like WordPress organize content. As a result, the default behavior of many content marketers is inefficient at best and wasteful at worst. When most content marketers think of a blog, they imagine a reverse chronological feed of posts.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

Martech

MARCH 6, 2023

” It was trained on 300 billion words taken from books, online texts, Wikipedia articles and code libraries — reportedly using a snapshot of the internet as of 2021. Personalization: ChatGPT can be trained on specific datasets to provide personalized responses or recommendations based on user behavior or preferences.

Marketing AI 115

Marketing AI User-Generated Content Training Press 115

Tony Zambito

JANUARY 23, 2012

Image via Wikipedia. Business in general has been undergoing the most unprecedented period of economic challenges, social changes, technological changes, and rapid changes in buyer behaviors in several decades. Buyerology: The New Science of Understanding Buyer Behavior (buyerology.com). Follow @TonyZambito. Related articles.

Trends 100

Trends Wikipedia Business Press 100

Exo B2B

JUNE 29, 2023

According to Wikipedia, branding is “a kind of brand power. Your behavior, personality and interaction must represent your brand image and convey your company’s values. You need to think in terms of your commercial, corporate and employer brands as a whole. This is especially true in B2B! What is B2B branding?

Brand Identity 59

Brand Identity Branding B2B Differentiation 59

Biznology

APRIL 18, 2017

And since I am in PR and marketing, I might have personally taken myself off the invite list based on my past bad behavior. Burger King tried some subversive advertising last week that hacked both Google Home and Wikipedia. He drives the right behaviors at all levels by bringing focus to the customer and their story.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Webbiquity

NOVEMBER 29, 2010

Got your fundraising appeal for Wikipedia. Let me start by saying I’m a huge fan of Wikipedia; it is a truly amazing tool and a tremendous accomplishment. The Wikipedia cabal. And when called on their behavior, to defend it in the most arrogant, condescending manner possible. Call off the dogs. The Priesthood.

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

Moz

SEPTEMBER 10, 2019

Google continues to ignore nofollow links for crawling and indexing purposes , but this strict behavior changes March 1, 2020, at which point Google begins treating nofollow attributes as "hints" , meaning they may choose to crawl them. Should curated links from trusted Wikipedia contributors really not count?

Google 86

Google SEO Wikipedia Lead Scoring 86

Biznology

APRIL 3, 2020

Now, as she views people actively displaying fear and avoidance behaviors when they’re forced out for essential items, it makes her quite sad. . The phrase “cabin fever” is synonymous with “stir-crazy” — from the use of stir to mean “prison,” according to Wikipedia. Isolation and the Sudden Emotional Bursts Caused by Cabin Fever .

Consulting 196

Consulting Work Management Lock-In Wikipedia 196

Biznology

SEPTEMBER 27, 2013

Photo credit: Wikipedia. It wasn’t that long ago that our digital behavior and presence was something completely strange and unwelcomed by employers. Then smartphones came along and companies lost complete control over their employees Internet behavior. The Internet police state was patrolling in full force.

Generation 80

Generation Social Networks Wikipedia Lock-In 80

Outreach

MARCH 7, 2018

Like DISC or Meyers-Briggs, The Four Tendencies are a framework for unlocking human behavior by characterizing people into archetypes. How to Identify the Upholder Sales Prospect: To identify an Upholder, pay attention to cues in their behavior. Does your prospect often reference Wikipedia? Do not be flaky in other ways.

Wikipedia 88

Wikipedia Validation Order Rules 88

Tony Zambito

FEBRUARY 7, 2012

Image via Wikipedia. Shutting down automatic defense behaviors is no easy feat so why make it harder? Image via Wikipedia. How B2B Leaders Are Understanding Buyers Better With Behavioral Buyergraphics (buyerology.com). The Waiting Game. Buyers are waiting longer and longer to engage with sales.

Demand Generation Agencies 100

Demand Generation Agencies Wikipedia Demand Generation Buyer Personas 100

Hubspot

JUNE 1, 2021

Wikipedia – Information, biography. This also means being vocal when staff or external partners exhibit behaviors deemed socially unacceptable. It also signifies that if the association with your brand isn’t particularly positive, you have the potential to change it. Brand Association Examples. Charmin - Bears, soft, toilet paper.

Positioning 97

Positioning Examples Brand Identity Branding 97

Biznology

MARCH 11, 2013

According to Wikipedia : Classical physics explains matter and energy at the macroscopic level of the scale familiar to human experience, including the behavior of astronomical bodies. Quantum mechanics has many implications on the microscopic scale, some of which are obscure and even counter-intuitive.

Wiki 80

Wiki Wikipedia Terms and Conditions Social Media 80

Animalz blog

NOVEMBER 28, 2023

The Wikipedia experience differed in details but not in results. Say you want case studies that illustrate how well-intended goals can drive unwanted behavior. This behavior is sometimes helpful, but you should be aware of it. And, most importantly, GPT-4 produced this information extremely quickly.

Marketing AI 78

Marketing AI Research Tactics SME 78

Tony Zambito

OCTOBER 5, 2011

Image via Wikipedia.   Buyer behavior patterns can be tricky indeed for it can be like shifting sand on a beach that on the surface looks flat but the moment a disturbance occurs -  a crater is revealed.  Buyer Behavior Research and Analysis. We are living in a world that is fraught with uncertainty. 

Buyer Personas 100

Buyer Personas Wikipedia Demand Generation Analysis 100

Tony Zambito

SEPTEMBER 1, 2011

Image via Wikipedia.   What we are seeing is a shift in buyer behavior from that of trying to drink from the fire hose to that of selectively choosing Intelligent Engagement.    The challenge is that B2B buyer behavior may already be moving beyond the publishing context to a new expectation of Intelligent Engagement. 

Wikipedia 100

Wikipedia Correlation Social Media B2B Sales 100

Tony Zambito

APRIL 19, 2012

Target (Photo credit: Wikipedia). Making the issue even more problematic is the changing behaviors of the buyer. You not only want to model who your buyers are but model their buying behaviors. As the CSO Insights pointed out, barely 20% of organizations understand their buyer’s behaviors and buying processes!

Lead Generation 100

Lead Generation Lead Ranking Tactics Buyer Personas 100

Tony Zambito

JANUARY 30, 2012

Image via Wikipedia. Emphasis on modeling buyer behavior. Some leading B2B executives are proceeding with a level of qualitative buyer research that allows them to understand current buying scenarios as well as behaviors to create predictive buyer scenario models. Bringing a qualitative interface to the quantitative analytics.

Lead Ranking 100

Lead Ranking B2B Peer-to-peer B2B Sales 100

Tony Zambito

JUNE 1, 2011

Image via Wikipedia. Behavioral Listening.   A key aspect of these approaches is revealing behavioral insight.    What we are witnessing is a dramatic shift in buying behaviors.    At first, behavioral changes were notable among consumers and easy to spot. 

Buyer Personas 100

Buyer Personas Peer-to-peer Wikipedia Interactive Marketing 100

Tony Zambito

APRIL 17, 2011

Image via Wikipedia. The first definition points to reaching an understanding of the behavioral framework that surrounds the new social buyer persona.    This is especially true when you consider there are several important strategic areas evolving at a rapid pace.   Why is Context Important Now? . 

Buyer Personas 100

Buyer Personas Buying Cycle Buyer's Journey Demand Generation Agencies 100

Tony Zambito

APRIL 16, 2012

Everything Is Broken (Photo credit: Wikipedia). Whether they relate to demand generation, content marketing, sales enablement, and more, efforts are being made to make adaptations to changing buying behaviors. We have seen many variations over the past two as these attempts are made. There is a struggle to execute.

Sales Management 100

Sales Management Top of Funnel Planning Demand Generation 100

Tony Zambito

AUGUST 8, 2011

Image via Wikipedia.   With the advent of the Internet, we began to see the first shifts in online buyer behaviors influencing how plans and decisions were made in a B2B context.    We are seeing the birth of a new era in B2B commerce that is more social, more connected, and more humanized. . 

Buyer Personas 100

Buyer Personas Wikipedia Buy B2B 100

Biznology

MARCH 28, 2014

(Photo credit: Wikipedia). Content can be used as a trigger of conversation between the brand, our approach, and our online behavior; can give shape on what we receive from brands, what kind of content we are served, and last but not least how everything seems and if it is natural.

Paid Content 80

Paid Content Planning Allocation Mobile Advertising 80

Biznology

JANUARY 7, 2013

Photo credit: Wikipedia. The digital world is full of metrics and on-line behavior tracking. What motivates that behavior is a little more difficult to discern. The best of all worlds might be to pair the two types of data so that one can understand how online behaviors correlate with attitudes, satisfaction and loyalty.

Social Media 80

Social Media Research Social Marketing Media 80

Terminus

NOVEMBER 9, 2020

If you’re reading this you’re probably a B2B marketing or sales person and you might not be familiar with “psychographics,” so here’s the Wikipedia page.

Psychographics 58

Psychographics B2B Marketing Bombora B2B 58

Contently

APRIL 12, 2018

Being prepared doesn’t mean scanning a Wikipedia page a few minutes before the interview. People mirror the interviewers’ behavior,” Marchese said. “If “If someone is reclusive or unresponsive, the more you show you’re prepared, the better your chances of getting them to open up,” he said.

Tips 145

Tips Wikipedia Press PR 145

Tony Zambito

JUNE 26, 2011

Image via Wikipedia.   This approach, if wedded to existing structures, may in fact be impeding the evolution of B2B organizations to not only adapt to changes in buyer behaviors but also align their organizations to the emerging Social Buyer. .  Social Buyer Cycle.

Business 100

Business B2B Demand Generation Agencies Wikipedia 100

Tony Zambito

JUNE 14, 2010

Image via Wikipedia.   Enablers that will cause companies to undergo a redesign of existing customer experiences and to put into place fluid and dynamic experiences that can adapt well to rapid changes in customer behaviors.  Orienteering has become the new rage of outdoor sports and hiking. 

Buyer Personas 100

Buyer Personas Wikipedia Social Media Marketing Automation Services 100

Tony Zambito

MARCH 25, 2011

Image via Wikipedia. What is missing in many of the strategic meetings for senior executives is insight into understanding consumer or buyer behaviors and attitudes. Market research today finds itself in somewhat of a quandary. With the hope of understanding trends and purchasing patterns.

Research 100

Research Psychographics Buyer Personas Marketing Management 100

Tony Zambito

DECEMBER 12, 2010

Image via Wikipedia. Adapting to transformative changes in buyer behavior is the most significant challenge facing B2B organizations.    How should B2B businesses respond to changing buyer behaviors and the issue of sales process management being out of synch with buyers? 

B2B Sales 100

B2B Sales Buyer Personas Multi-Channel B2B 100

Biznology

JANUARY 27, 2014

Photo credit: Wikipedia. SEO is a science because it operates according to mathematical laws that are statistical reliable and predictive of human behavior. #1 Models can’t study your niche, let alone know your audience’s internet surfing habits or their shopping behavior.

SEO 80

SEO Forrester Wikipedia Keywords 80

Tony Zambito

MAY 12, 2011

Image via Wikipedia. Without question, while B2B Marketing is focused on developing its new prominence in the early stages of the buying cycle via content strategy and content marketing, B2B Sales is caught flat-footed on how to adapt to changing buyer behaviors.    Related articles.

Buyer Personas 100

Buyer Personas B2B Sales B2B Buying Cycle 100

Tony Zambito

MAY 11, 2010

Image via Wikipedia.   With all the chatter about social media, have we lost sight of this important and consistent fact about human behavior and choices? The concept of goals has been around for centuries.  Humans   The only way to achieve true success is to express yourself completely in service to society.

Buyer Personas 100

Buyer Personas Buy Wikipedia Customer Satisfaction 100

Tony Zambito

APRIL 28, 2010

Image via Wikipedia.   Buyer behaviors and buyer goals are changing rapidly with many changes happening around the globe by the time you finish reading this sentence.    What we now know as being a part of buyer behavior in the modern world, we saw a glimpse of back then. 

Buyer Personas 100

Buyer Personas Rules Wikipedia Social Media 100