B2B Marketing Directions

FEBRUARY 7, 2021

The B2B Institute and GWI recently published a research report that provides a wealth of important insights regarding the attitudes, behaviors, and working lifestyles of millennial B2B decision makers. Work in BETA provides a fresh look at the attitudes and behaviors of millennial B2B buyers, and I recommend that you read the full report.

B2B 75

B2B Trade Show Customer Surveys Vendors 75

ViewPoint

JUNE 6, 2013

B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different. 5 Buyer Behaviors Reshaping B2B Marketing. Live webinars have been a staple marketing tactic for B2B since the decline in trade show marketing. Christopher Ryan shares his observations during a recent technology conference.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120

Integrated B2B

NOVEMBER 18, 2013

With exhibits to design and logistics to plan, it’s easy to see why so many trade show marketers neglect social media. Budgetary concerns and tough sales targets make it easy to write off social media marketing as an ‘optional extra’ for a trade show. Social media and trade shows, however, can work together very well.

Trade Show 40

Trade Show Social Media Practices Media 40

The Marketing Blender

DECEMBER 20, 2023

The Resurgence of Traditional Tactics: Trade Shows Trade shows are making a comeback, but the effectiveness of these events relies on optimization and a clear understanding of their role. Maximizing the impact of trade shows involves strategic planning, early engagement, and post-event follow-up.

Planning 98

Planning B2B Marketing Marketing Plans Work Management 98

Navigate the Channel

JUNE 5, 2023

You may think planning the months up to your biggest tradeshow is the most important in your trade show strategy. It is crucial, but some of the hardest work to move you from leads to sales comes after the thrill of the trade show is gone. This assessment also helps you determine the trade shows to attend in the future.

Trade Show 65

Trade Show Cost per Lead Thought Leadership Marketing Budget Creation 65

Martech

DECEMBER 8, 2023

The art of capturing the hearts and minds of your customers starts with crafting a brand strategy that evokes emotions and behaviors that benefit your company. Building a brand to change minds and behaviors Building a brand with the potency to change minds requires forethought. What about the design of your trade show booth?

Ad Building 133

Ad Building Brand Identity Branding Marketing & Strategy 133

Tiecas

MARCH 21, 2024

How to Succeed: A Mindset Shift Here are three key focus areas for B2B industrial marketers that recognize this transformed buyer behavior: Become an Information Hub: Produce content that answers potential buyers’ question s, from technical specs to implementation case studies and post-sale support examples.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Lead Liaison

JANUARY 19, 2023

The most successful trade show exhibitors create successful and memorable experiences that attract, engage, and ultimately convert leads from prospects into customers and hardcore brand loyalists. How do you expect to leave a good impression on audiences if your team is unmotivated, or not on their best behavior?

Lead Liaison 76

Lead Liaison Trade Show Work Management Lead Capture 76

Zoominfo

FEBRUARY 25, 2021

Yet, generally speaking, a lead can be considered anyone who begins to exhibit buying behaviors. Things start to get a little messier when sales and marketing don’t necessarily agree upon what “buying behavior” actually means,—and truthfully, this kind of buyer interest can be expressed in many different ways. Pretty simple, right?

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

ANNUITAS

NOVEMBER 15, 2021

They’ve lost many of the main methods they once relied on: trade shows, networking events, site visits, in-person meetings, conferences, etc. Buyer behaviors are changing the way sales connects and builds trust with potential customers. Read More: Translating Online Behavior Into Personalized Conversations.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

Biznology

MARCH 23, 2018

So if a prospect leaves behind a business card at a trade show, for example, the exhibitor should feel comfortable following up with an email. Readers argued that nothing justifies opt-out email behavior — which is ironic because opt-out is in fact the guideline operational under the CAN-SPAM Act.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

Navigate the Channel

AUGUST 7, 2023

Beacon Technology in B2B Marketing In the B2B marketing landscape, beacons play a crucial role in delivering personalized content to potential clients during trade shows, conferences, and other business events. Trade Shows and Conferences Beacons have become an indispensable tool for B2B marketers during trade shows and conferences.

Marketing AI 65

Marketing AI B2B Marketing B2B Trade Show 65

Marketing Insider Group

DECEMBER 10, 2020

Monitoring user behavior is essential to increase conversion rates (the number of event registrations), and MAPs can help you achieve this. Google Analytics is a great tool for measuring user behavior on your website, although it has its own limitations. Salesforce. This is a guest post by Jordan Schwartz.

Marketing Automation Services 349

Marketing Automation Services Marketing Management Planning Process 349

The Marketing Blender

DECEMBER 20, 2023

The Resurgence of Traditional Tactics in the Average B2B Marketing Plan: Trade Shows Trade shows are making a comeback, but the effectiveness of these events relies on optimization and a clear understanding of their role. The key is to treat trade shows as part of a broader system rather than isolated events.

Planning 52

Planning Marketing Plans B2B Marketing Work Management 52

The Effective Marketer

NOVEMBER 30, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Fun Theory: How to Change Behavior How do you change people’s behavior? How are you changing your customers and your prospects behavior? And how about your staff or your company’s employees?

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget 100

ATAK Interactive

MARCH 12, 2020

Invest in trade shows for lead generation. 3. Trade Show Marketing. In an increasingly digital-focused landscape, trade show marketing is still a valuable B2B marketing strategy in 2020. This greater trackability makes trade shows are a worthwhile investment for B2B marketing in 2020.

Top of Funnel 107

Top of Funnel Trends Account Based Marketing B2B Marketing 107

sagefrog

NOVEMBER 14, 2023

Creating retargeting lists based on user behavior, like users who’ve visited specific product pages without making a purchase, is a smart way to get specific with ad copy and CTAs. Data Analytics : Monitor customer behavior to identify friction points and optimize accordingly.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Zoominfo

FEBRUARY 25, 2021

Yet, generally speaking, a lead can be considered anyone who begins to exhibit buying behaviors. Things start to get a little messier when sales and marketing don’t necessarily agree upon what “buying behavior” actually means,—and truthfully, this kind of buyer interest can be expressed in many different ways. Pretty simple, right?

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Lead Liaison

APRIL 13, 2023

How to Create a NFC Scavenger Hunt at your Next Event Organizers managing conference events, trade shows, association events, VIP experiences and more are continually seeking ways to drive engagement at their events. Scavenger hunts are a perfect way to not only drive engagement, but deliver ancillary benefits along with it.

Lead Liaison 62

Lead Liaison Trade Show Marketing Automation Services Marketing Management 62

ATAK Interactive

MARCH 12, 2020

Invest in trade shows for lead generation. 3. Trade Show Marketing. In an increasingly digital-focused landscape, trade show marketing is still a valuable B2B marketing strategy in 2020. This greater trackability makes trade shows are a worthwhile investment for B2B marketing in 2020.

Top of Funnel 78

Top of Funnel Trends Account Based Marketing B2B Marketing 78

SmartBug Media

APRIL 6, 2023

The following are typical components of buyer personas: Demographics Behavioral patterns Professional status Psychographics or motivations Pain points and challenges Influences and information sources Buying preferences Purchasing process Below, we’ve outlined a few of our favorite “low touch” ways to do persona research.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

B2B Marketing Exchange

JANUARY 24, 2024

It’s also not a secret that B2B marketing has changed dramatically in the last few years in response to rapidly evolving business buyer behavior.

Account Based Marketing 52

Account Based Marketing ABM Emarketing CMO 52

Scoop.it

SEPTEMBER 14, 2023

Is there a change in their taste or behavior? It also helps to attend trade shows and follow industry experts on social media. Use this feedback to identify patterns and trends in their behavior. You can analyze your customer database to get this information.

Churn Rate 86

Churn Rate SMB Marketing & Strategy DemandBase 86

Kaon

MARCH 26, 2019

My focus has been on thinking about how marketing and sales can benefit from innovations and behavior to really meet the needs of the way that the world is evolving in general,” Finn says. When he joined Kaon Interactive in 2005, it was still very much a technology-focused orientation. “My

Business 202

Business Trade Show Differentiation Deliverability 202

Brandpoint

NOVEMBER 15, 2021

If you’re like us, you had email after email flooding your inbox notifying you of conferences and trade shows that were set to be in-person suddenly switched back to virtual, as if we were in 2020 again. How to Prepare Start researching ways to collect zero-party data.

Trends 157

Trends Planning Work Management Contingency Planning 157

Circle Studio

MARCH 12, 2020

These goals ultimately drive their buying behavior, so it’s essential to uncover things such as: Key job responsibilities. Identify buying behavior and selection triggers. Conferences and trade shows attended. Areas of focus, key initiatives, long-term strategies. How their job performance is measured. Job-related goals.

Buyer Personas 130

Buyer Personas B2B Work Management Content 130

Martech

DECEMBER 10, 2021

With live events, trade shows and physical storefronts unavailable, business leaders needed to stay engaged with their audience by expanding their content efforts to new channels and formats. Now we’re sharing key lessons we learned from this research in our global report: Deliver a Modern Digital CX: A Guide for Marketing Innovators.

Fulfillment 96

Fulfillment Privacy Trade Show Digital Transformation 96

Martech

SEPTEMBER 25, 2023

Here, for example, if marketing participates in a trade show and showcases its latest product, the metrics should be shown with all the other activities happening simultaneously (i.e., Just as a trade show or a well-placed article in an industry magazine does not immediately sell a product, marketing does not immediately produce sales.

Marketing AI 115

Marketing AI Marketing Attribution Work Management Marketing Management 115

ATAK Interactive

MARCH 12, 2020

Invest in trade shows for lead generation. 3. Trade Show Marketing. In an increasingly digital-focused landscape, trade show marketing is still a valuable B2B marketing strategy in 2020. This greater trackability makes trade shows are a worthwhile investment for B2B marketing in 2020.

Top of Funnel 60

Top of Funnel Trends Account Based Marketing B2B Marketing 60

Zoominfo

APRIL 16, 2022

Reps now had to compete for limited attention using fewer channels — no trade shows and conferences — and contend with more competition in the channels that remained, primarily phone calls and emails. Looking at buying behavior and other signals adds context to our calls,” Wooten says. You’re not changing what you’re doing.

Cold Calling 100

Cold Calling Work Management Multi-Channel Best Practices 100

KoMarketing Associates

JUNE 16, 2015

Trade Shows Messaging. It’s a common practice to bid for specific keywords around major industry trade shows that advertisers are attending, however, this tends to create lackluster results. This is very powerful if you have a sale or limited-time offer, as many B2B e-commerce vendors often will.

Advertisements 120

Advertisements Advertising Ads CTR 120

Hinge Marketing

MARCH 11, 2021

“Most of our leads have always come from conferences, trade shows, and speaking events. research from our own Hinge Research Institute shows that referrals are down and face-to-face conferences, trade shows, and speaking events have a way to go before people are comfortable attending them again.

Marketing Budget 93

Marketing Budget Research Lead Scoring Lead Ranking 93

Zoominfo

MARCH 9, 2021

Behavioral Scoring: This involves monitoring your target audience’s intent, search behaviors, and what content they engage with. Behavioral scoring can include a combination of third party and first party data. What are some of the core responsibilities of demand generation? pricing page, case studies).

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Vision Edge Marketing

NOVEMBER 15, 2018

Your approach will impact the decisions regarding which touches and channels affect customer behavior and deserve investment. You have data that represents the following: prospect name, request for proposal date, deal size, deal status (won or lost), marketing channel (website, trade shows, digital, etc.), Let’s take an example.

Marketing Attribution 153

Marketing Attribution Multi-Touch Attribution Multi-Channel Allocation 153

Martech

JULY 28, 2021

When the pandemic started, we were only weeks away from one of the most important trade shows in our space, the NAB Show,” Rowley said. When the pandemic hit, that show was impacted. One of the things we can all agree on is those days of meeting a customer or prospect at a trade show or face to face, there’s been a shift.

Marketing & Strategy 112

Marketing & Strategy B2B B2B Thought Leadership Trade Show 112

Tiecas

SEPTEMBER 18, 2023

Engineers rely more on supplier websites for the information they need, especially since many trade shows were canceled due to the pandemic. Position them strategically based on user behavior patterns and the flow of your website. Optimize forms and landing pages for conversions.

Marketing Websites 52

Marketing Websites Mobile Marketing Budget Programs Conversion Rate 52

Martech

FEBRUARY 7, 2022

When the customer is on a sporting goods e-commerce site, their site behavior can indicate their propensity to buy (specific sport or activity, cold vs. hot weather, male vs. female, apparel vs. equipment, etc.). Notably, marketing teams have far more control over setting up and presenting websites than they do over other channels.

Multi-Channel 93

Multi-Channel Advertising Agencies Work Management Marketing Automation Services 93