Remove behavior
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New developments in B2B marketing list acquisition

Biznology

Photo credit: Wikipedia. But the big new development today is the trend away from static name/address lists, to dynamic sourcing of prospect names complete with valuable indicators of buying readiness culled from their actual behavior online. Companies such as InsideView and Leadspace are developing solutions in this area.

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10 New Year’s Resolutions to Improve Customer Experience

Kapost

You need to know which behaviors to cultivate and have the discipline and willpower to regularly execute those actions towards your goal. Eventually, when done correctly and consistently, these behaviors become a habit. A sales leader at Salesforce.com once told me: “We have a policy here called, stay in your lane.”

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How to Calculate Social Marketing ROI

Paul Gillin

According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” Many excellent solutions are now available on a software-as-a-service basis today, including Salesforce.com , RightNow Technologies and NetSuite. A good CRM system is essential.

ROI 50
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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. Examples: Salesforce.com, Google. I usually try to write it down discreetly or, if I have a laptop, look it up online without anyone seeing. 60 Common Marketing Acronyms. B2B: Business-to-Business. Learn more here.