What’s the Best Alternative to Google Universal Analytics for SMBs?
Webbiquity
MAY 16, 2023
UGA, GA4, and Privacy But first, a quick note about privacy. Although Google Analytics is incredibly popular, used on 55% of all websites , it’s technically illegal in some European countries. Because of the way it was developed, UGA could never be made European General Data Protection Regulation (GDPR)-compliant.
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