Remove behavior websites
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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

UGA, GA4, and Privacy But first, a quick note about privacy. Although Google Analytics is incredibly popular, used on 55% of all websites , it’s technically illegal in some European countries. Because of the way it was developed, UGA could never be made European General Data Protection Regulation (GDPR)-compliant.

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It’s time to say goodbye to your email open rate

Martech

In response to consumer calls, big tech companies like Google and Apple have also implemented platform- and consumer-side data privacy tools, like Google’s end of third-party cookie tracking and Apple’s Mail Privacy Protection. Security bots may inflate click rates in email reports.

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How publishers can adapt to iOS 15 with LiveIntent

Liveintent

In a nutshell, there are three main features that make up Apple’s latest release: Private Relay , Hide My Email , and Mail Privacy Protection. Mail Privacy Protection. Update: To quote Apple, “In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user.

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Decoding California’s Privacy Changes: 5 Must-Read Updates for Digital Marketers

Choozle

Attention digital marketers and agencies: California’s recently updated privacy regulations are now in full effect. T he California Privacy Protection Agency (CPPA) has signaled they intend to enforce them quickly. The link(s) must live in the website’s footer. DuckDuckGo) or browser plugins (eg.

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Web analytics is badly broken 

Martech

For example, In 2017, Apple introduced Intelligent Tracking Prevention , one of the company’s first forays into privacy-enhancing technologies, which limits the effectiveness of third-party trackers in Safari. The reason for this is that if your consent program is working as it should, Google Analytics will under-report all website data.

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Are Your Email Marketing Metrics Being Impacted by Gmail Prefetching Images?

Litmus

The email marketing community has kept close watch on how Apple’s Mail Privacy Protection (MPP) may disrupt the significance of traditional email marketing metrics since last fall. Now it seems we need to add Gmail–which is prefetching images under certain circumstances–to the list, too.

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Do you know how to target in a post-cookie era?

illumin

The future of targeting relies on consent-gathered information and privacy-protected profiles. It estimates that the new graph should increase marketable phone numbers by 25% and marketable IP addresses by 54%.