Martech

JANUARY 27, 2023

The law was notable for governing behavior that did not actually take place in the EU. Meanwhile, the United States has gotten into the privacy act (so to speak). There are a few niche laws and regulations affecting privacy at the federal level in the U.S. And it’s all just the tip of the iceberg stateside.

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Advertising Agencies Privacy Paid Search Agency Privacy Protection 135

Convert

APRIL 26, 2022

Austria recently prohibited the use of Google Analytics because their data is stored in the United States, where privacy protection is more limited. You should be able to find out where the data is held in the organization’s privacy policy. Tip: For the EEA country list, please visit this page.

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Privacy CMS Development Work Management Privacy Policies 52

The Customer

APRIL 14, 2020

19 min Privacy and Morality: Data’s Double-Edged Sword July 6, 2020 The same data collected by similar means about the same person for the same purposes may be entitled to privacy protection or not based on circumstances. 8 min EU: Will US Privacy-Lite Hollow Out GDPR? July 10, 2020 This piece from 1Touch.io

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Privacy Ethics Privacy Policies Enterprise Management 52

Scoop.it

NOVEMBER 3, 2022

Here are some Holiday email marketing tips that will let you stay ahead of the curve. Consumer shopping behavior is different during the Holiday season when compared to the rest of the year. Shopping preferences Average order value Browsing behavior Purchase frequency Shopping behavior Cart abandonment behavior.

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Email Marketing Tips Planning Deliverability 93

Salesforce Marketing Cloud

APRIL 15, 2024

While open rates remain a KPI we keep our eyes on, it’s essential to note that it may not always reflect direct subscriber interactions, due to privacy measures. Consider a holistic approach by analyzing click-through rates, conversions, and other behavioral data to gain deeper insights into your subscribers interactions.

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Litmus

SEPTEMBER 30, 2022

For starters, Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in. Pay attention to the behavior that happened after it was opened–not just that it was opened,” says Jess Materna, Litmus’ Director of Product Marketing. These include: Click-throughs.

Webinar Metrics 101

Webinar Metrics Email Marketing Deliverability Work Management 101

Litmus

APRIL 22, 2022

This is important not only for brand consistency, but also for the fact that 60% of emails are viewed on mobile devices, although it remains to be seen how Apple’s Mail Privacy Protection (MPP) will ultimately impact this behavior. In fact, up to 79% of consumers admit they would delete an email that isn’t mobile optimized.

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Litmus

APRIL 4, 2024

Email is still one of the best marketing channels for ROI—for every $1 email marketers spend on email, they receive $36 in return —so if you’re not seeing the full potential of what email can do for you, you may want to try some of these tips from experts from Constant Contact , HubSpot , and Mailchimp : 1.

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Email Marketing Deliverability Tips Work Management 96

Convert

MARCH 21, 2023

PRO-TIP To really get the most out of your heatmaps, you’re going to need to use more than one type since they each give you an incomplete perspective on user behavior. Using heatmaps and session recordings to study user behavior is an important part of experimentation and optimization. Here’s how: 1. And that’s a problem.

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Comparison Budget Programs Tools Marketing Analytics Tools 52

Convert

MARCH 7, 2023

Google Analytics data is sent to the nearest server center, but may be kept in a country with inadequate privacy protections for EU citizens. In order to prevent sending PII to GA, Google offers some tips. This lack of transparency is problematic for EU-based businesses that use GA. As a technological corporation with U.S.

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Privacy Marketing Analytics Tools Features Privacy Policies 52

Martech

SEPTEMBER 30, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. GreaterGood’s ability to shift focus as customer behavior, commerce trends, and technology have changed over the past two decades has contributed to their longevity.

Multi-Touch Attribution 79

Multi-Touch Attribution Enterprise Management Peer-to-peer Co-Registration 79

Convert

APRIL 12, 2022

Mail Privacy Protection (MPP) has made sure of that. Expert Tip: Focus on large changes. Expert Tip: Once you know your sample size and how long you should run your test, you need to set your testing priorities. Expert Tip: Be prepared to fail. Your open rates are skewed Email numbers are no longer accurate.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

Mail Privacy Protection (MPP) has made sure of that. Expert Tip: Focus on large changes. Expert Tip: Once you know your sample size and how long you should run your test, you need to set your testing priorities. Expert Tip: Be prepared to fail. Your open rates are skewed Email numbers are no longer accurate.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Single Grain

FEBRUARY 15, 2024

In this blog post, we’ll take a look at these under-appreciated search platforms that typically offer more privacy, more customization and, let’s face it, a break from the monopolistic grip of mainstream search engines. Qwant is based in France, and is a privacy-preserving search engine that doesn’t track searches or profile users.

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Search Marketing Tips Privacy Paid Search Agency 52