Litmus

JULY 8, 2021

Unfortunately, there are lots of ways to reach the wrong conclusions with analytics, including: Not reaching statistical significance and making other mistakes with your A/B tests. Post-click behavior (e.g. Apple’s Mail Privacy Protection will make the open rate increasingly difficult to rely on. add to cart).

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

The Customer

APRIL 14, 2020

August 4, 2021 It was surprising how much women did not like targeted ads, given that statistically speaking, more ads target female shoppers than male shoppers. January 23, 2020 Some say that GDPR is currently the most developed data protection law in the world, but the United States (US) has opted for a very different approach.

Privacy 52

Privacy Ethics Privacy Policies Enterprise Management 52

Zoominfo

OCTOBER 5, 2021

Recent mail privacy protection changes in Apple’s new iOS 15 have put the crosshairs on email open rates, possibly ending that metric’s usefulness to marketing teams. Plenty has been written about Apple’s privacy changes in iOS 15 , which affects iPhones iPads, and similar changes for its Mac operating system.

Privacy 100

Privacy Email Marketing Rules Privacy Protection 100

Martech

MARCH 30, 2022

But it’s a flawed and unreliable metric, especially now that Apple’s Mail Privacy Protection feature masks a campaign’s true open rate. Testing without statistical significance. Achieving 95% statistical significance indicates a 5% risk of concluding that a difference exists when there is no actual difference.

Multivariate analysis 106

Multivariate analysis Landing Pages Click Rate Ideal Customer Profiles 106

Convert

JANUARY 27, 2022

Real-time personalization, in which the user’s experience is shaped by their behavior during that particular session, will be unaffected. However, recognizing their preferences and behaviors when they return will no longer work unless they return to your site within 7 days. Web Functionality Issues.

Marketing Attribution 52

Marketing Attribution Marketing Analytics Tools Privacy Classified Ads 52

Convert

APRIL 12, 2022

Mail Privacy Protection (MPP) has made sure of that. The best versions in a test are not chosen based on statistical validity allowing you to get a glimpse of your revenue potential. Statistical Significance. Evan Miller , Statistical Software Developer ( Source ). 40% of your revenue comes from loyal customers.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

Mail Privacy Protection (MPP) has made sure of that. The best versions in a test are not chosen based on statistical validity allowing you to get a glimpse of your revenue potential. Statistical Significance. Evan Miller , Statistical Software Developer ( Source ). 40% of your revenue comes from loyal customers.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52