Litmus

JUNE 29, 2021

Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. That’s because these changes, which debut this fall, will prevent email senders from seeing Apple Mail users’ open behavior, IP address, location, and device information.

Privacy Protection 87

Privacy Protection Privacy Open Rate Deliverability 87

Choozle

MARCH 5, 2024

Attention digital marketers and agencies: California’s recently updated privacy regulations are now in full effect. T he California Privacy Protection Agency (CPPA) has signaled they intend to enforce them quickly. Instead of both links, businesses have an alternative option to reference a “Your Privacy Choices” link.

Privacy 76

Privacy Privacy Policies Advertising Agencies Paid Search Agency 76

Litmus

APRIL 18, 2024

They’re looking for emails that match their behaviors and habits. Instead, email marketers overwhelmingly focused on open rates—a metric that has become less and less useful with Apple’s Mail Privacy Protection. That’s likely why 30% of our respondents said they were investing more into technology integration.

Email Marketing 91

Email Marketing Marketing Automation Services Work Management Planning 91

Navigate the Channel

JANUARY 3, 2024

Group your subscribers based on demographics, psychographics/behavior and preferences. To combat this mistake, address subscribers by their first name and tailor your content to their interests and behaviors. According to this fun little take on the edible Spam , many people remain fans of spam, but not the email kind.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Martech

OCTOBER 30, 2023

This is also an automatic ability in some ESP’s so the system analyzes the best time to send based on past behavior. Yet, you can also derive this information from Progressive Profiling and analysis of their individual behavior within an email or series. When your recipient marks an email as spam, it is considered a complaint.

Email Marketing 115

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 115

Litmus

JULY 8, 2021

Post-click behavior (e.g. Apple’s Mail Privacy Protection will make the open rate increasingly difficult to rely on. Because of these and other common behaviors, marketers can significantly under-measure email marketing’s effectiveness if they’re not connecting the dots. Spam complaints and complaint rate.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Salesforce Marketing Cloud

APRIL 15, 2024

While open rates remain a KPI we keep our eyes on, it’s essential to note that it may not always reflect direct subscriber interactions, due to privacy measures. Consider a holistic approach by analyzing click-through rates, conversions, and other behavioral data to gain deeper insights into your subscribers interactions.

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121